Experience

Franco-Russian Chamber of Commerce and Industry (CCI France Russie)

• Russian Federation
• International Trade and Development
• 1 - 100 Employee

• Chef du département des événements professionnels

  • May 2015 - Present



Sanoma

• Finland
• Book and Periodical Publishing
• 300 - 400 Employee

• Marketing Director

  • Sep 2013 - Oct 2014

  - Development and implementation of the brand strategy, increasing of the readership. - Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, direct, SMM and PR. - Planning and implementing promotional campaigns, BTL projects for partners and newsmakers. - Developing and sustaining strong working relationships with biggest city’s events. - Cross-promo cooperation and deep relationships with all media (radio, magazines, newspapers, social networks). - Creating and publication of all marketing materials in line with marketing plans, working closely with designers, agencies, creating of press releases. - Financial control, work with documents. - Editorial assisting, accreditation help. - PR supporting, copywriting. - Monitor and report of effectiveness of marketing communications. Show less



Chop-Chop

• Head of Regional direction, start-up.

  • May 2012 - Sep 2014

  - Accomplishing business development activities by researching and developing marketing opportunities and plans. - Development and implementation of the brand strategy. - Seek out new marketing opportunities that fit the brand. - Planning and implementing promotional campaigns, measuring results. - ATL, BTL, SMM, PR, direct marketing activities. - Search of the potential strategic partner relationships. - Managing staff. - Gathering and analyzing customer traffic. - Financial control. Show less



Peugeot Brasil

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Brand Manager

  • Aug 2006 - Nov 2012

  - Development and implementation of the brand strategy. - Creating of brand plans and brand strategy and its realization for new and existing products. - Annual marketing budget planning: ATL, BTL, PR, POS. Overseeing the company’s marketing budget. - Overseeing implementation of the marketing strategy: radio, digital, media, OOH, indoor. - Managing social media presence and direct programs to improve social media reputation and recognizing. - Managing external agencies and ensuring marketing budgets are met. - Overall responsibility for corporate identity. - Creating and publication of all marketing materials, advertisement in line with marketing plans: copywriting, creating of press releases, work with website, close work with designers, web-designers. - Ensuring that all POS materials are presented. - Closely work with the company’s Sales Team and Management office. Presentation of the brand strategy to directors and sales team at internal meetings and conferences. Co-ordination of marketing campaigns with sales activities. - Planning and implementing promotional campaigns, measuring results. - Monitor and report of effectiveness of marketing communications. - Analysis of environment and competitors. Marketing research works. - Annual and quarterly financial report for importer. - Work with document. - Work with business correspondence in French (as translator). Show less