Associate Account Director

• Jan 2021 - Present

Associate Account Director - US & LATAM Markets

• Aug 2017 - Present

* Oversee client relationships with companies belonging to Technology & Telecommunications and other industries: CISCO SYSTEMS, LUMEN TECHNOLOGY, T-MOBILE, AT&T, MOTOROLA SOLUTIONS, AUTOMATION ANYWHERE, WACOM, DXC TECHNOLOGY, BAXTER, DOW CHEMICAL, GLORY, VERIZON.* Develop and execute integrated marketing strategies that enhance and exceed overall client's performance expectations within US & LATAM.* Capable to extract insights from campaign data, identify relevant trends and provide well developed proactive recommendations to achieve longer term marketing goals.* Identify DIGITAL trends and lead digital education on strategic Social Media initiatives.* Work with analytics to monitor and analyze the reporting and provide key insights/ learnings to clients, and identify opportunities to enhance existing digital marketing programs.* Event Management

Marketing Consultant & Executive Account Manager

• Apr 2011 - May 2015

• Overseen client relationships with companies belonging to Technology, Telecommunications and Consumer industries: CISCO SYSTEMS, BLUE COAT, ASPECT, EMULEX, AVNET, FROST & SULLIVAN, EMERGE, HP, ORACLE, JUNIPER, ATENTO, RICOH • Developed and executed go-to-market Business to Influencer & Business to Decision Maker strategies in US, LATAM & EUROPE to generate awareness, growth, incremental sales and loyalty. • Customized on line marketing campaigns from end to end, highlighting the client’s value proposition to attract new prospects and close sales. • Evaluated and developed the portfolio of marketing tools and services • Discussed with the clients the budget that needed to be allocated for a project and decided the marketing strategy based on that • Tracked marketing initiatives and suggested methods of improvement. • Organized end to end events like: executive briefings, exhibitions, road shows, seminars, etc. • Created engagement Social Media strategies to develop customer’s brand voice on their audience's preferred social networks.

Marketing & Strategic Planning Specialist

• Jun 2005 - Dec 2007

• Managed the strategic product development of Pay Per Call Services (900 numbers) for operators in Venezuela and achieved the highly successful positioning of the Isla Margarita prepaid international calling card project in Miami generating 2 million minutes per month • Captured the origination market in the U.S. through marketing of three prepaid products locally and internationally including Isla Margarita, “Yo Llamo Venezuela” pin-free product, and Comunicard • Lead product image development and launch of the calling card campaigns; included leading focus group efforts and creating advertisements and media spots for the “El Venezolano” newspaper advertisements, flyers, web page, television and radio, and direct mail • Spearheaded implementation of the marketing plan for telecommunication operators including international long distance, voice, and data; accurately performed continuous market segmentation analyses

Brand & Direct Marketing Manager

• Jun 2003 - Jun 2005

Largest movie theater circuit in Venezuela featuring major motion pictures, digital, and 3D movies. • Created and implemented an evaluation system to establish progress reports and results of various marketing initiatives including promotions and informative campaigns • Accurately analyzed business environment and competitive demographic data; developed strategic marketing plan and objectives • Negotiated strategic alliances and exchange programs with other media and entertainment providers • Managed two staff; Marketing Coordinator and Media Coordinator • Achieved optimum performance through procedure development, budgeting, and operational efficiencies • Conducted personnel evaluation, hiring, and career development; created and facilitated career paths, provided employee mentoring and orientation and developed on-going training opportunities

Marketing Specialist & Regional Operations Coordinator

• Apr 1999 - Mar 2003

• Received special recognition for multiple achievements: o Successful implementation of the Country Marketing Plan providing new account opportunities o Key team member in the development of “e-news”, a client bulletin for the Andean Region; exceptional contributions to marketing activities o Outstanding participant in Winning in the Market, Run Quickly and Effectively, and Team Work for the “e-ritmo” project • Provided strong marketing support to sales executives including revenue recognition, sales pipeline and opportunity management, forecasting, contract administration, and follow through on orders, shipping, billing, and customer satisfaction reviews • Acted as Software Unit liaison with Customer Support Operations and other internal support functions • Contributed to development of the annual marketing plan and controlled the annual budget for integrated marketing across IBM brands including hardware, software, and services