Experience

House of Greenland

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Client Services & New Business

  • Oct 2022 - Present

  Spearheaded the agency's growth strategy, nurturing a high-performing team while elevating client services to new standards. Adopting a results-driven approach is underscored by a 15% YoY revenue increase, including a remarkable 30% YoY growth in our Google account. Simultaneously, diversified our client portfolio and onboarding prestigious clients such as Square and Hurtigruten and pioneered international expansion efforts, resulting in a 210% revenue growth within the North American… Show more Spearheaded the agency's growth strategy, nurturing a high-performing team while elevating client services to new standards. Adopting a results-driven approach is underscored by a 15% YoY revenue increase, including a remarkable 30% YoY growth in our Google account. Simultaneously, diversified our client portfolio and onboarding prestigious clients such as Square and Hurtigruten and pioneered international expansion efforts, resulting in a 210% revenue growth within the North American market. Additionally, revitalized and expanded our client services and new business teams by 75%, and fostered a culture of cross-discipline integration in direct response to client needs. Finally, co-led a comprehensive agency rebranding effort to establish a robust and competitive market positioning in alignment with our evolving growth strategy and initiated the development of a forward-looking marketing strategy for 2024. Show less Spearheaded the agency's growth strategy, nurturing a high-performing team while elevating client services to new standards. Adopting a results-driven approach is underscored by a 15% YoY revenue increase, including a remarkable 30% YoY growth in our Google account. Simultaneously, diversified our client portfolio and onboarding prestigious clients such as Square and Hurtigruten and pioneered international expansion efforts, resulting in a 210% revenue growth within the North American… Show more Spearheaded the agency's growth strategy, nurturing a high-performing team while elevating client services to new standards. Adopting a results-driven approach is underscored by a 15% YoY revenue increase, including a remarkable 30% YoY growth in our Google account. Simultaneously, diversified our client portfolio and onboarding prestigious clients such as Square and Hurtigruten and pioneered international expansion efforts, resulting in a 210% revenue growth within the North American market. Additionally, revitalized and expanded our client services and new business teams by 75%, and fostered a culture of cross-discipline integration in direct response to client needs. Finally, co-led a comprehensive agency rebranding effort to establish a robust and competitive market positioning in alignment with our evolving growth strategy and initiated the development of a forward-looking marketing strategy for 2024. Show less



Dendra Systems

• United Kingdom
• Environmental Services
• 1 - 100 Employee

• Marketing Director

  • Dec 2020 - Oct 2022

  Established a new B2B Marketing organisation inclusive of Growth Marketing, Product Marketing and Corporate Marketing, responsible for driving demand generation, customer growth and brand building. Established a new B2B Marketing organisation inclusive of Growth Marketing, Product Marketing and Corporate Marketing, responsible for driving demand generation, customer growth and brand building.



FARFETCH

• United Kingdom
• Software Development
• 700 & Above Employee

• Head of Marketing Planning and Operations

  • Feb 2019 - Dec 2020

  Built and led a new Marketing Planning and Operations team responsible for the strategy and implementation of cross-channel campaigns to drive Customer Acquisition and Retention through continuous innovation, creativity and cost-saving efficiencies.

• Senior Marketing Production Manager

  • Sep 2017 - Feb 2019



Google

• United States
• Software Development
• 700 & Above Employee

• Business Development Consultant

  • May 2015 - Sep 2017

  Business Development Consultant for the UKI New Business Sales team at Google. Developed our content and platform proposition to digitise high-potential UK clients and develop a digital strategy to grow their businesses. Proven track record of ideating strategic commercial narratives with Google's solutions, supporting sales and marketing in generating $XXM.

• Product Marketing Manager

  • Jul 2014 - May 2015

  Co-launched the Product and Solutions team for the New Business Sales organisation, responsible for bringing products and solutions to market and driving adoption by building strong narratives and strategic propositions for our customers. Accomplishments: - Global NBS Product Trainings Program Lead - Brand Specialist Lead for NBS EMEA - Agency events



YouTube

• United States
• Technology, Information and Internet
• 700 & Above Employee

• EMEA Brand Specialist

  • Sep 2013 - Jul 2014

  Promoted Google brand solutions for EMEA SMB advertisers while monitoring Reserve Buy campaigns implementation for agencies and direct clients. Offshored the operational campaign management to a vendor team in order to focus on the strategic proposition of brand solutions. Promoted Google brand solutions for EMEA SMB advertisers while monitoring Reserve Buy campaigns implementation for agencies and direct clients. Offshored the operational campaign management to a vendor team in order to focus on the strategic proposition of brand solutions.



Google

• United States
• Software Development
• 700 & Above Employee

• Senior Account Manager

  • Sep 2012 - Sep 2013

  Customer services advisor for SMB AdWords and Youtube advertisers while being the Workflow lead and CSAT reviewer for the Spanish market. Launched new initiatives such as our up selling program and was a key member of the ticketing system re-platforming core team.

• Account Manager

  • Sep 2011 - Sep 2012

  Supported and Up-selled SMB AdWords Advertisers while being the Revenue and Workflow lead for the Spanish market.



Areas Iberia

• Spain
• Hospitality
• 700 & Above Employee

• Junior Category Manager

  • May 2010 - Sep 2010

  Analysis and strategy definition of Product Pricing and Distribution in different locations. Developed profitability analysis for 2011 Marketing Plan and improved the company’s product database. Analysis and strategy definition of Product Pricing and Distribution in different locations. Developed profitability analysis for 2011 Marketing Plan and improved the company’s product database.



Grupo Tragaluz

• Junior Accountant

  • May 2008 - Sep 2008