Experience

Palmer Group AS

• Norway
• Food and Beverage Services
• 1 - 100 Employee

• Commercial Director Wine

  • Sep 2019 - Present

  Plamer Group is one of the biggest and recognised wine and spirits importers in Norway selling wine to the Wine Monopoly, hotels, restaurants and Duty-Free. Responsible for the sales and cost budget and results of Palmer Wine. Responsible for the product department at Palmer Wine and leader of a team of 4 product managers. Member of the management team. Result: Increased our revenue from 2019 until 2022. Thanks to a strategy that has focused on top line and bottom-line growth and profitability. Developed and implemented the yearly business plan together with the department’s KPI’s. Initiated the yearly innovation workshops and project groups for the launch of new products in the market. Secured distribution agreements with all our partners (ca. 40) and systemized the CSR contracts. Follow-up on employees with biannual evaluations and personal development contracts. Learned a lot about business development, leadership and team building. Show less



Anora Group Plc

• Finland
• Beverage Manufacturing
• 300 - 400 Employee

• Senior Brand Manager - Wine

  • Aug 2014 - Sep 2019

  Anora Group (former Altia Group) The number one wine and spirits importer in the Nordics. Employing about 1,200 professionals across Northern Europe, France, and Germany. Anora shares are listed on Nasdaq Helsinki Responsible for the company’s biggest and most profitable partner brands across Norway and Sweden. Result: Development of market analysis, competitor analysis and pricing strategies. Development and implementation of marketing plans, sales forecasts, and budgets. Resulting in a profitable and volume growing portfolio. Developing and launching new products under our own brands. Successfully launched the third most sold Italian sparkling wine at Vinmonopolet! Sales growth of declining product by developing new label design. Organization and execution of press tastings every second month. Developed deep knowledge about brand management, team working, relationship building, product launching. Show less



Fondberg Beverage Group

• Norway
• Beverage Manufacturing
• 1 - 100 Employee

• Product Manager Wine

  • Jun 2006 - Aug 2014

  Startup wine and spirits company in 2005 – today one of the leading wine importers in Norway. Part of the start-up team responsible for building the wine portfolio and setting the portfolio strategy. Responsible for product sourcing, product development, and negotiations towards the Wine Monopoly and suppliers. Being a start up I was also involved in all the processes related to logistics, company presentations and profile, implementation of internal routines and systems. Result: Launched the most successful brands from Argentina and South Africa at the Wine Monopoly Developed and implemented marketing plans, sales forecasts and budgets. Setting prices and evaluating profitability of each product. Building strong relations with producers. Organization of trade shows and events. Learned how to build strong brands, founding a business and build strong relations with stakeholders. Show less



Gruppo Italiano Vini

• Italy
• Beverage Manufacturing
• 100 - 200 Employee

• Export Manager Assistant

  • Jun 2004 - Aug 2005

  Gruppo I taliano Vini is the number one wine producer of quality Italian wine in Italy and market leader for exporter of Italian wine in the world. Responsible for export activities related to the Norwegian, Finnish and Swedish markets including several Asian markets. Responsible for the Marketing and PR activities of the export department. Result: Export of Italian wines. Reached the sales budget for the markets of responsibility. Organization of offers for the Wine Monopolies resulting in tender wins. Systematization of orders and planning of stocks. Organization of PR activities related to the export department (sales events with distributors and visit to the wineries, and submission of wine to international wine magazines). Gained knowledge in export and sales and event management. Show less



ITA - Italian Trade Agency

• Italy
• International Trade and Development
• 300 - 400 Employee

• Event Manager

  • Mar 2002 - Aug 2002

  Internship in accordance with school policy (6 months). Responsible for the organization of various events with the aim of developing business opportunities for Italian companies abroad. Succesfully orginized B2B meetings, trade workshops, conferneces within different industries like fashion, artcrafts, tourism, electronics. Internship in accordance with school policy (6 months). Responsible for the organization of various events with the aim of developing business opportunities for Italian companies abroad. Succesfully orginized B2B meetings, trade workshops, conferneces within different industries like fashion, artcrafts, tourism, electronics.