University Lecturer

• Jan 2022 - Present

Digital Marketing, Integrated Marketing Communications, Business-to-Business Marketing, Social Innovation and Entrepreneurship Digital Marketing, Integrated Marketing Communications, Business-to-Business Marketing, Social Innovation and Entrepreneurship

Doctorate of Business Administration

• Sep 2016 - Nov 2021

Experimental research and company case study in technology marketing and how different marketing tactics can play a significant role in consumer attitude formation and in accelerating customer conversions. Experimental research and company case study in technology marketing and how different marketing tactics can play a significant role in consumer attitude formation and in accelerating customer conversions.

Director, Media Industry Strategy, Global Industry Marketing

• Sep 2017 - Mar 2019

- Hi-tech, Manufacturing 4.0, Internet of Things, Artificial Intelligence/Machine Learning, Augmented Reality, Virtual Reality, Big Data- OTT, Publishing, Broadcasting, Social Media- Gaming, eSports

Marketing Director

• May 2015 - Sep 2017

Head of Marketing, APJ

• Jul 2013 - May 2015

Oversees all aspects of field marketing, channel marketing & corporate communications function for the APJ region (including Asia Pacific region, Greater China & Japan). Drives innovation & best practices in the region by launching several successful pilot campaigns, and succeeds in "revamping" company's brand presence in many countries from "I don't know who" to today's thought leadership position. Infoblox is a US-based company that specializes in network automation, IPAM management and DNS security solutions. It was listed at NYSE in 2012, and is recognized by Gartner and IDC as no.1 market leader in the DDI space. Show less

Manager, Asia Pacific region

• 2004 - 2013

Close to 9 years in Cisco leading various regional positions, primarily responsible for change management, driving best practices and developing strategy & execution frameworks for field marketers and operational personnel. Identified as top potential talent in the company, and gained numerous opportunities in terms of job rotations and promotions. Departments & functions served included: - North Asia regional marketing planning & strategy team - Asia Pacific regional marketing & strategy team - Asia Services operations team - Asia Pacific & Japan HR operations team Show less

Regional Marketing Manager, APJ

• 2000 - 2004

Regional Marketing & PR lead in APJ region for NetScreen. A startup IT networking & hardware based security company who was listed at NASDAQ and later acquired by Juniper Networks in 2004. During NetScreen, pioneered many successful "firsts" including: - first PR campaign to revamp company brand image - first regional partner off-site conference - first regional trade shows & industry conferences - first co-op partner marketing program - first customer reference program When NetScreen was acquired by Juniper Networks in early 2004, I was invited to join the later as Regional Demand Gen Campaign manager, responsible for launching the first eDM & database acquisition campaign for Juniper. Show less