Anna Bullock
Interim Director of Marketing and Communications at Air Ambulance Charity Kent Surrey Sussex- Claim this Profile
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English Native or bilingual proficiency
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Swedish Limited working proficiency
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Bio
Robin Rowe
I worked with Anna in the marketing team at the Fairtrade Foundation. I found her to be a consummate professional, always on top of her brief and with an amazing ability to keep track of a dozen different projects and their complexities and nuances at any one time. She led the Fairtrade Fortnight campaign and others with a steely determination to achieve the best results, being firm but fair in her dealings with teams across the organisation and with external agencies. On top of this, she was a delight to work with, someone whose integrity you could always rely on.
Tony Wright
Anna is an incredibly dedicated and reliable colleague who has a diverse skills set that she applies to a wide range of projects from event management to social media campaigns and product promotion. She's enthusiastic, both creative and of strong organisation, contributes significantly to an enjoyable working environment and works well beyond her role's remit for the benefit of the organisation at large.
Robin Rowe
I worked with Anna in the marketing team at the Fairtrade Foundation. I found her to be a consummate professional, always on top of her brief and with an amazing ability to keep track of a dozen different projects and their complexities and nuances at any one time. She led the Fairtrade Fortnight campaign and others with a steely determination to achieve the best results, being firm but fair in her dealings with teams across the organisation and with external agencies. On top of this, she was a delight to work with, someone whose integrity you could always rely on.
Tony Wright
Anna is an incredibly dedicated and reliable colleague who has a diverse skills set that she applies to a wide range of projects from event management to social media campaigns and product promotion. She's enthusiastic, both creative and of strong organisation, contributes significantly to an enjoyable working environment and works well beyond her role's remit for the benefit of the organisation at large.
Robin Rowe
I worked with Anna in the marketing team at the Fairtrade Foundation. I found her to be a consummate professional, always on top of her brief and with an amazing ability to keep track of a dozen different projects and their complexities and nuances at any one time. She led the Fairtrade Fortnight campaign and others with a steely determination to achieve the best results, being firm but fair in her dealings with teams across the organisation and with external agencies. On top of this, she was a delight to work with, someone whose integrity you could always rely on.
Tony Wright
Anna is an incredibly dedicated and reliable colleague who has a diverse skills set that she applies to a wide range of projects from event management to social media campaigns and product promotion. She's enthusiastic, both creative and of strong organisation, contributes significantly to an enjoyable working environment and works well beyond her role's remit for the benefit of the organisation at large.
Robin Rowe
I worked with Anna in the marketing team at the Fairtrade Foundation. I found her to be a consummate professional, always on top of her brief and with an amazing ability to keep track of a dozen different projects and their complexities and nuances at any one time. She led the Fairtrade Fortnight campaign and others with a steely determination to achieve the best results, being firm but fair in her dealings with teams across the organisation and with external agencies. On top of this, she was a delight to work with, someone whose integrity you could always rely on.
Tony Wright
Anna is an incredibly dedicated and reliable colleague who has a diverse skills set that she applies to a wide range of projects from event management to social media campaigns and product promotion. She's enthusiastic, both creative and of strong organisation, contributes significantly to an enjoyable working environment and works well beyond her role's remit for the benefit of the organisation at large.
Credentials
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Oxford Women's Leadership Development Programme
University of OxfordFeb, 2021- Nov, 2024
Experience
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Air Ambulance Charity Kent Surrey Sussex
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United Kingdom
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Hospitals and Health Care
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1 - 100 Employee
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Interim Director of Marketing and Communications
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Oct 2022 - Present
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London, England, United Kingdom
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Strategic Brand Marketing Consultant
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Feb 2022 - Present
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Great Ormond Street Hospital Children's Charity
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United Kingdom
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Fundraising
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200 - 300 Employee
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Senior Brand Planning and Marketing Manager
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Oct 2015 - Jan 2022
Responsible for building the GOSH and GOSH Charity brand and brand planning across the hospital and charity. Overall responsibility for GOSH International and Private Care brand marketing in the Middle East and China. Responsible for building the GOSH and GOSH Charity brand and brand planning across the hospital and charity. Overall responsibility for GOSH International and Private Care brand marketing in the Middle East and China.
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Drinkaware
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Marketing Manager
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Jan 2014 - Sep 2015
Responsibilities: - Developing the marketing strategy and annual plans for the key strategic area of Underage Drinking. - Managing targeted social marketing activity, developing multi-platform marketing campaigns, products and assets from consumer insight and analysis through to brief development, channel selection, delivery and evaluation of impact. - Delivering integrated through-the line campaigns using owned and paid for media channels, as well as securing additional reach through partnerships and in-kind support. - Leading the repositioning of the Drinkaware brand and implementing the new brand identity. - Complex stakeholder management and management of internal project teams, external agencies, suppliers and consultants - Management of a £2m budget, working closely with finance to ensure accurate cost management and reporting. - Managing and training a Marketing Officer and supporting less experienced Marketing Managers in the Marketing team. Achievements: - Delivered a digital campaign ‘Talk to your kids about alcohol’ that won Gold in the Marketing Star Awards 2015. - Delivered measured behaviour change through a £2m integrated above and below the line ‘Risks of underage drinking’ campaign. Achieved a 2,753% increase in unique visitors to the website from the campaign targeted areas and 453k online engagements. - Delivered a new Drinkaware brand positioning working with the senior leadership team and Board of Trustees. Led an all staff workshop to successfully embed the positioning internally and through all external communication. - Delivered a strategy to redevelop Drinkaware’s in-schools alcohol education product, In:tuition. Approved by the Board and currently being implemented through a marketing plan for delivery in September 2015. Show less
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The Fairtrade Foundation
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United Kingdom
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International Trade and Development
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1 - 100 Employee
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Marketing Manager
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Mar 2011 - Dec 2013
- Responsible for strategic planning, campaign development and implementation to deliver integrated marketing campaigns to grow sales of Fairtrade products. Led delivery of the flagship campaign, Fairtrade Fortnight, and a global brand re-positioning campaign in 2013.- Developed growth strategies for Fairtrade in the out of home market and Fairtrade gold, with successful workplace and bridal marketing campaigns to deliver these strategies respectively.- Managed research and insight within the organisation, incl. continuous quant data collection (working with Nielsen and TNS) and commissioning ad hoc qual and quant projects. - Led the creation of Fairtrade's first ethical consumer segmentation, including managing internal communication of and buy in to the model, creating accessible tools and infographics.- Supported Account Managers to develop category and brand partner strategies, with research/insight and marketing expertise. - Worked closely with Fairtrade brands (incl. Starbucks, Nestlé, Sainsbury's) to deliver joint marketing communications, through research/insight sharing and strategic planning- Line management and development of a Marketing Officer.- Elected staff representative on a Board sub-committee Show less
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Consumer Marketing Officer
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Aug 2009 - Mar 2011
Digital marketing lead for Fairtrade's major annual campaign, Fairtrade Fortnight. Developed the Foundation’s 2011 consumer events strategy and managed Fairtrade’s involvement at these events, incl. Ben and Jerry’s Sundae and Jamie Oliver’s Feastival. Managed design and production of promotional materials and merchandise. External agency management (creative, research, events management and print agencies) and management of marketing support volunteers. Project managed the successful launch of Fairtrade beauty products through an online campaign, achieving an increase in Facebook fans from 100 to 30,000. Show less
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Campaigns Officer
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Jan 2009 - Aug 2009
Maternity cover. Managed the Fairtrade Faiths campaign, successfully improving the application process and quality of data captured. Managed content and creation of monthly e-newsletters. Provided key support on team conferences and events. Trained and managed the team’s volunteers.
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Norwich and Peterborough Building Society
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United Kingdom
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Financial Services
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1 - 100 Employee
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Consultancy
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Jun 2008 - Aug 2008
Qualitative research and competitor analysis to provide recommendations to improve the branch experience to increase footfall and customer retention. Qualitative research and competitor analysis to provide recommendations to improve the branch experience to increase footfall and customer retention.
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CBR, University of Cambridge
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Cambridge, United Kingdom
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Assistant Researcher
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Oct 2007 - Apr 2008
Research support on an SME innovation survey Research support on an SME innovation survey
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John Lewis & Partners
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United Kingdom
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Retail
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700 & Above Employee
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Consultancy
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Dec 2005 - Jan 2006
Qualitative research and competitor analysis to provide recommendations for improving Waitrose’s on- and off-line consumer communications of product provenance. Qualitative research and competitor analysis to provide recommendations for improving Waitrose’s on- and off-line consumer communications of product provenance.
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Ninth Seat
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United Kingdom
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Market Research
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1 - 100 Employee
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Senior International Researcher
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Nov 2002 - Nov 2005
Coordinated and co-led global qualitative research projects (mainly B2C and FMCG) for multi-nationals. Delivered international insight findings to client senior management teams, including Unilever, GSK, Nestlé, Visa. Achieved three years’ repeat business with Unilever on the basis of my strong insight and client relationship skills. Specialist areas of expertise: strategic, brand and advertising research. Developed RDSi’s own marketing (brand and product marketing), including a re-brand and website redesign. Trained and managed two junior research executives. Show less
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Education
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2020 - 2020
Saïd Business School, University of Oxford
Women's Leadership Development Programme, 93% -
2001 - 2002
University of Leeds
MSc, International Marketing Management -
1998 - 2001
University of Leeds
BSc Economics with Psychology, 2:1
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