Anna Boukobza
Management d'artistes et responsable du pôle Production at L'Agence Colette- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Full professional proficiency
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Allemand Elementary proficiency
Topline Score
Bio
Experience
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L'Agence Colette
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France
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Fine Art
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1 - 100 Employee
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Management d'artistes et responsable du pôle Production
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Jan 2023 - Present
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MAC Cosmetics
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Personal Care Product Manufacturing
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700 & Above Employee
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Regional Trade Marketing Manager
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Jul 2020 - Present
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MAC Cosmetics
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United States
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300 - 400 Employee
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Regional Marketing Project Manager
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Jul 2018 - Jul 2020
. IN CHARGE OF KEY 360 PROJECTS FOR EMEAI AND GLOBAL- Leading key regional projects - Working with regional departments (Retail, Online, Omnichannel, Consumer Insights, Education, Product, Digital) to align on strategy, priorities, and roles / responsibilities - Managing an agency and tracking the project progress to ensure successful results in terms of content / quality, costs and deadlines - Building project « pitch » presentations and organizational deck for different stakeholders (Global / Regional senior management, markets, agencies, internal team) . SUPPORT 360 MARKETING LAUNCHES IN EMEAI - Building marketing and events tool kits to support key launches in the 18 markets - Working with PR, Digital (paid & owned), VM and Online departments to ensure consistency of the strategy across all consumers touch points - Working with the priority markets to support relevant local campaigns / launches while ensuring the relevancy with the brand DNA and identity Show less
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Regional Events Projects Manager
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Oct 2016 - Jul 2018
. BUILD THE EVENTS STRATEGY FOR EMEAI- Creating and updating the Events Strategy deck throughout the fiscal years - Integrating the Events in the consumer journey (use influencer events as a media to build excitement and create content for owned, earned and paid medias, activate local events to increase the reach, engage the consumers and maintain the share of voice) - Identifying, sharing and elevating events best practices to fuel the Events strategy and vision (from the EMEAI markets, the other regions and the competition) . ENSURE THE SUCCESSFUL DEVELOPMENT OF THE EVENTS STRATEGY IN EMEAI- Developing and ensuring proper execution of Global and Regional events concepts and strategies (retail events, influencer events, openings, press days, masterclasses etc.) in the 18 markets - Working cross functionally with PR, Digital (paid & owned), VM and Online departments to build a consistent 360 approach and make sure events are part of the 360 Marketing strategy - Managing and working with agencies to develop innovative and relevant influencer and retail events, and collaborations concepts- Managing an apprentice throughout the year to support the Regional Events team . SUPPORT THE MARKETS IN THE EXECUTION OF THE LOCAL EVENTS - Developing events guidelines and toolkit - Partnering with the markets to create events briefs for local agencies - Visiting the priority markets to support the event production and execution (events in Barcelona, Berlin, Stockholm, Dubai, Istanbul, Milan, Ibiza) Show less
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The Estée Lauder Companies Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Events Coordinator EMEAI
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Sep 2015 - Sep 2016
. Supporting Global and the Regional Events Manager for all Marketing, PR and Artist Relations related events in EMEAI (Europe, Middle East, Africa, India) . Supporting the 18 markets in the execution of retail and special events (openings, influencer events, masterclass, press days...) . Managing the agenda and recaps after events meetings . Building EMEAI quarterly events recaps . Building monthly competitive intelligence recaps . Supporting Global and the Regional Events Manager for all Marketing, PR and Artist Relations related events in EMEAI (Europe, Middle East, Africa, India) . Supporting the 18 markets in the execution of retail and special events (openings, influencer events, masterclass, press days...) . Managing the agenda and recaps after events meetings . Building EMEAI quarterly events recaps . Building monthly competitive intelligence recaps
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BY DAVID INC
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Région de New York City, États-Unis
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Marketing and Events Coordinator
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Apr 2015 - Sep 2015
. Community management . Building catering/decoration/animation proposals . Managing staff’s schedule and events’ logistics . Ensuring good event’s execution . Creating communication tools (press releases, bounce back cards, books) . Assuring commercial prospection . Community management . Building catering/decoration/animation proposals . Managing staff’s schedule and events’ logistics . Ensuring good event’s execution . Creating communication tools (press releases, bounce back cards, books) . Assuring commercial prospection
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North Communication
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Switzerland
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Assistant
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Mar 2014 - Aug 2014
. Organizing public relations activities (partnership with influencers, new products’ launches, press events…) . Contacting journalists . Developing press/influencer’s reporting . Creating communication tools (press releases, press invitations) . Managing the showroom . Organizing public relations activities (partnership with influencers, new products’ launches, press events…) . Contacting journalists . Developing press/influencer’s reporting . Creating communication tools (press releases, press invitations) . Managing the showroom
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Education
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INTERNATIONAL INSTITUTE FOR LEARNING
Training - "Project Management Excellence" -
Institut Français de la Mode
Training - "Retail and Consumer Experience" -
ISCOM
Master 2 (M2) Stratégie et Création de l'Evénement -
ISCOM
Master 1 de Communication spécialité Relations Presse, Publiques et Evénementiel, Relations Publiques, Presse et Evénementiel -
Institut catholique de Paris
Licence sciences sociales et économiques -
서강대학교
Public Relations