Anna Boukobza

Management d'artistes et responsable du pôle Production at L'Agence Colette
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Paris Metropolitan Region, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Allemand Elementary proficiency

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Experience

    • France
    • Fine Art
    • 1 - 100 Employee
    • Management d'artistes et responsable du pôle Production
      • Jan 2023 - Present

    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Regional Trade Marketing Manager
      • Jul 2020 - Present

    • United States
    • 300 - 400 Employee
    • Regional Marketing Project Manager
      • Jul 2018 - Jul 2020

      . IN CHARGE OF KEY 360 PROJECTS FOR EMEAI AND GLOBAL- Leading key regional projects - Working with regional departments (Retail, Online, Omnichannel, Consumer Insights, Education, Product, Digital) to align on strategy, priorities, and roles / responsibilities - Managing an agency and tracking the project progress to ensure successful results in terms of content / quality, costs and deadlines - Building project « pitch » presentations and organizational deck for different stakeholders (Global / Regional senior management, markets, agencies, internal team) . SUPPORT 360 MARKETING LAUNCHES IN EMEAI - Building marketing and events tool kits to support key launches in the 18 markets - Working with PR, Digital (paid & owned), VM and Online departments to ensure consistency of the strategy across all consumers touch points - Working with the priority markets to support relevant local campaigns / launches while ensuring the relevancy with the brand DNA and identity Show less

    • Regional Events Projects Manager
      • Oct 2016 - Jul 2018

      . BUILD THE EVENTS STRATEGY FOR EMEAI- Creating and updating the Events Strategy deck throughout the fiscal years - Integrating the Events in the consumer journey (use influencer events as a media to build excitement and create content for owned, earned and paid medias, activate local events to increase the reach, engage the consumers and maintain the share of voice) - Identifying, sharing and elevating events best practices to fuel the Events strategy and vision (from the EMEAI markets, the other regions and the competition) . ENSURE THE SUCCESSFUL DEVELOPMENT OF THE EVENTS STRATEGY IN EMEAI- Developing and ensuring proper execution of Global and Regional events concepts and strategies (retail events, influencer events, openings, press days, masterclasses etc.) in the 18 markets - Working cross functionally with PR, Digital (paid & owned), VM and Online departments to build a consistent 360 approach and make sure events are part of the 360 Marketing strategy - Managing and working with agencies to develop innovative and relevant influencer and retail events, and collaborations concepts- Managing an apprentice throughout the year to support the Regional Events team . SUPPORT THE MARKETS IN THE EXECUTION OF THE LOCAL EVENTS - Developing events guidelines and toolkit - Partnering with the markets to create events briefs for local agencies - Visiting the priority markets to support the event production and execution (events in Barcelona, Berlin, Stockholm, Dubai, Istanbul, Milan, Ibiza) Show less

    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Events Coordinator EMEAI
      • Sep 2015 - Sep 2016

      . Supporting Global and the Regional Events Manager for all Marketing, PR and Artist Relations related events in EMEAI (Europe, Middle East, Africa, India) . Supporting the 18 markets in the execution of retail and special events (openings, influencer events, masterclass, press days...) . Managing the agenda and recaps after events meetings . Building EMEAI quarterly events recaps . Building monthly competitive intelligence recaps . Supporting Global and the Regional Events Manager for all Marketing, PR and Artist Relations related events in EMEAI (Europe, Middle East, Africa, India) . Supporting the 18 markets in the execution of retail and special events (openings, influencer events, masterclass, press days...) . Managing the agenda and recaps after events meetings . Building EMEAI quarterly events recaps . Building monthly competitive intelligence recaps

  • BY DAVID INC
    • Région de New York City, États-Unis
    • Marketing and Events Coordinator
      • Apr 2015 - Sep 2015

      . Community management . Building catering/decoration/animation proposals . Managing staff’s schedule and events’ logistics . Ensuring good event’s execution . Creating communication tools (press releases, bounce back cards, books) . Assuring commercial prospection . Community management . Building catering/decoration/animation proposals . Managing staff’s schedule and events’ logistics . Ensuring good event’s execution . Creating communication tools (press releases, bounce back cards, books) . Assuring commercial prospection

    • Switzerland
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Assistant
      • Mar 2014 - Aug 2014

      . Organizing public relations activities (partnership with influencers, new products’ launches, press events…) . Contacting journalists . Developing press/influencer’s reporting . Creating communication tools (press releases, press invitations) . Managing the showroom . Organizing public relations activities (partnership with influencers, new products’ launches, press events…) . Contacting journalists . Developing press/influencer’s reporting . Creating communication tools (press releases, press invitations) . Managing the showroom

Education

  • INTERNATIONAL INSTITUTE FOR LEARNING
    Training - "Project Management Excellence"
    2019 - 2019
  • Institut Français de la Mode
    Training - "Retail and Consumer Experience"
    2018 - 2018
  • ISCOM
    Master 2 (M2) Stratégie et Création de l'Evénement
    2015 - 2016
  • ISCOM
    Master 1 de Communication spécialité Relations Presse, Publiques et Evénementiel, Relations Publiques, Presse et Evénementiel
    2013 - 2015
  • Institut catholique de Paris
    Licence sciences sociales et économiques
    2010 - 2013
  • 서강대학교
    Public Relations
    2012 - 2012

Community

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