Experience

Aimpoint AB

• Sweden
• Appliances, Electrical, and Electronics Manufacturing
• 100 - 200 Employee

• Head of Trade Marketing

  • Jan 2022 - Present

  * Responsible for international trade shows. Co-ordinating the implementation and tasks involved for Sales, Operations and Marketing. Including booth design, marketing activities and logistics. * Responsible for customer events like education days and hunting events. * Production of the company's annual product catalog. Including layout, content, and distribution.* Development of POS material in co-operation with the Sales Managers.* Creation of marketing material such as product sheets, display material and ads.* Responsible for e-mail marketing. Content creation and activity planning.

• Marketing Communication Manager

  • Jan 2017 - Mar 2022

  * Planning, coordinating, supervising and executing international trade shows* Developing and managing displays, point of sale material and exhibition event stands* Developing and implementing communications plans and executing activites that support the effective positioning, promoting and deployment of the company's products* Managing the development, distribution, and maintenance of communication material such as catalogs, ads, product sheets and flyers * Managing and developing the company’s websites* Developing and delivering communications campaigns through digital and social channels including Facebook, Instagram and Youtube and e-mail newsletters* Developing postings, monitoring and responding in all social media channels* Supporting the sales team as well as external sales and marketing representatives with graphics and marketing material* Co-ordinating with the international communications team to ensure a unified approach across all companies* Developing and maintaining a product line of company promotional items promoting the company brand* Managing marketing and communication projects

• Marketing Communications Manager

  • Sep 2014 - Dec 2016

  * Project management of international trade shows* Responsible for all trade show products and display material * Web site and social media communication, editing and development* Development of communication material such as catalogs, ads, flyers, in-store display material, product packaging, mailings, promotional items etc* Co-ordination and approval of communication material from subsidiaries* PR contacts



Scanditoy

• Canada
• Warehousing and Storage
• 1 - 100 Employee

• Marketing Project Manager

  • Oct 2013 - Sep 2014

  * Management of projects included in the marketing plan* Design and production of marketing material* Copy writing for communication material* Project Manager of the in-house exhibition and responsible for the staff building it* Social media communication* Production of sales promotional material to support the sales personnel* Responsible for all packaging art work * Development of in-store planograms for product placement* Part of the product development and house brands team

• Packaging Manager

  • Jun 2012 - Oct 2013

  - Project management for packaging art work developed by external consultants- Packaging art work design and production- Responsible for the quality of all packaging art work delivered by consultants- Responsible for the information included on the consumer packaging being complete and according to legislation- Financial responsibility of the packaging art work function- Development of planograms for in-store product placement- Part of the international product development team- Support to the Marketing department in production of marketing material



Mynthuset Sverige

• Sweden
• Manufacturing
• 1 - 100 Employee

• Product Manager

  • Nov 2011 - Jun 2012

  Product Manger for collector coins. Responsible for the product development, new product launches, marketing, marketing communication, co-ordination of purchasing, stock planning etc. Maketing on-line and by DM. Campaign planning with profitability analysis and budget responsibility. Product Manger for collector coins. Responsible for the product development, new product launches, marketing, marketing communication, co-ordination of purchasing, stock planning etc. Maketing on-line and by DM. Campaign planning with profitability analysis and budget responsibility.



Chrysal Nordic

• Trade Marketeer

  • Sep 2008 - Oct 2011

  - Responsible for the Nordic marketing activities- Planning and production of marketing communication material such as sales promotion material, ads, e-mail campaigns, display material, consumer letters, brochures etc. - Adapting communication material used in other companies in the same global organisation- Web editor for the Swedish web site. - Planning and co-ordination of events and trade fairs.- Management of projects such as market research studies, studies before new product launches etc.- Writing press releases- Representative for the Nordic market at international meetings for Marketing and Sales. - Handling registration of products.



IKANO Försäkring

• Marketing Co-ordinator

  • Jan 2000 - Aug 2008

  Responsible for:- The company web site; development and updates. - Printed marketing material; Own production as well as co-ordination of external production and contacts with print works and advertising agencies. - Ads: Planning and production. - Marketing activities: planning and co-ordination of activities such as mailings, campaigns, competitons, etc. - Business and product development projects Responsible for:- The company web site; development and updates. - Printed marketing material; Own production as well as co-ordination of external production and contacts with print works and advertising agencies. - Ads: Planning and production. - Marketing activities: planning and co-ordination of activities such as mailings, campaigns, competitons, etc. - Business and product development projects



Skandinavisk Press

• Sweden
• Media Production

• Market Researcher

  • Aug 1997 - Dec 1999

  Planning, control and follow-up of market research studies. Project Manager for the set-up, planning, sample structure, questions asked and final report. In some cases also conducting the interviews or working as a moderator and then writing and presenting the report. Also involved in product development projects using the collected information. Planning, control and follow-up of market research studies. Project Manager for the set-up, planning, sample structure, questions asked and final report. In some cases also conducting the interviews or working as a moderator and then writing and presenting the report. Also involved in product development projects using the collected information.