Anna Birk
Senior Sustainability & Product Manager at purefood GmbH- Claim this Profile
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Bio
Experience
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purefood GmbH
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Germany
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Food and Beverage Services
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1 - 100 Employee
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Senior Sustainability & Product Manager
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Sep 2020 - Present
Hamburg Product Management & Product Development - Lead product development at a social impact business with revenue contributions to Welthungerhilfe projects. - Conceptualize, research, and analyze markets for new product ideas. - Source and collaborate with producers, negotiating pricing and refining recipes. - Manage packaging and product copy in coordination with the design team. - Conduct sensory evaluations and tastings for quality assurance. - Provide ongoing support to… Show more Product Management & Product Development - Lead product development at a social impact business with revenue contributions to Welthungerhilfe projects. - Conceptualize, research, and analyze markets for new product ideas. - Source and collaborate with producers, negotiating pricing and refining recipes. - Manage packaging and product copy in coordination with the design team. - Conduct sensory evaluations and tastings for quality assurance. - Provide ongoing support to producers and optimize products based on market trends and customer feedback. - Conduct and implement organic and IFS broker control/audit. Sustainability - Facilitate B Corp Certification, aligning our business with high ethical and environmental standards. - Conduct comprehensive research and analysis of alternative sustainability indices, providing strategic insights for decision-making. - Lead the transition to eco-friendly packaging solutions, reducing our environmental footprint. - Deliver educational workshops for team members on sustainable practices, covering topics like eco-friendly packaging, inclusive language usage, and anti-racist behavior. - Compile climate reports and calculate our carbon footprint, contributing to transparent environmental disclosure. - Develop and implement KPIs to measure social impact and sustainability efforts, driving accountability and continuous improvement. Team & culture - Thriving team dynamic and positive organizational culture. - Organizing and moderating quarterly team days to enhance collaboration and productivity. - Implementing a robust feedback process to facilitate open communication and professional growth. - Spearheading the development of innovative ideas and their seamless integration to improve team meetings, ensuring they are engaging and productive Show less
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Board Member
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Nov 2018 - Jun 2021
Hamburg
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Frau Ultrafrisch
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Germany
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Food and Beverage Services
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1 - 100 Employee
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Head of Operations
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Jun 2018 - Jul 2020
Hamburg Area, Germany Responsibilities: Operations, Controlling, Product Development
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Operations Manager
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Dec 2017 - Jun 2018
Hamburg Area, Germany
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Management of the service, catering sector and HR
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Apr 2016 - Dec 2017
Hamburg
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Program Manager Corporate Responsibility/Corporate Citizenship
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Apr 2012 - Apr 2016
Leading a Program in Cooperation with the United Nations Development Programme Coordinating, steering, monitoring and reporting of all Corporate Volunteering activities
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Internship Corporate Responsibility - Environmental Protection
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Oct 2011 - Mar 2012
Bonn und Umgebung, Deutschland Environmental protection program GoGreen
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BioGourmetClub Kochschule & Event GmbH
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Germany
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Hospitality
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1 - 100 Employee
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Expert for Organic Gourmet Food (further education)
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Oct 2014 - Jul 2015
Köln Extra-occupational education. Subjects: - menu planning, procurement and cooking for a large amount of people with a focus on gourmet food - theoretical knowledge of organic agriculture, special diets (i.e. gluten-free, vegan), food science - individual project: developing a concept, planning and implementing a cooking course for 11 people at an organic farm (done in October 2015)
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IGG Malzfabrik mbH
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Germany
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Real Estate
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1 - 100 Employee
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Internship
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Aug 2010 - Jan 2011
Berlin, Germany Organizing events and workshops
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Education
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Internationale Fachhochschule Bad Honnef - Bonn
Master's degree/ Diplom, Wirtschaftswissenschaften -
University of Brighton
Bachelor of Arts (B.A.), International Tourism Management