Anna Birk

Senior Sustainability & Product Manager at purefood GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Warwisch, Hamburg, Germany, DE

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Experience

    • Germany
    • Food and Beverage Services
    • 1 - 100 Employee
    • Senior Sustainability & Product Manager
      • Sep 2020 - Present

      Hamburg Product Management & Product Development - Lead product development at a social impact business with revenue contributions to Welthungerhilfe projects. - Conceptualize, research, and analyze markets for new product ideas. - Source and collaborate with producers, negotiating pricing and refining recipes. - Manage packaging and product copy in coordination with the design team. - Conduct sensory evaluations and tastings for quality assurance. - Provide ongoing support to… Show more Product Management & Product Development - Lead product development at a social impact business with revenue contributions to Welthungerhilfe projects. - Conceptualize, research, and analyze markets for new product ideas. - Source and collaborate with producers, negotiating pricing and refining recipes. - Manage packaging and product copy in coordination with the design team. - Conduct sensory evaluations and tastings for quality assurance. - Provide ongoing support to producers and optimize products based on market trends and customer feedback. - Conduct and implement organic and IFS broker control/audit. Sustainability - Facilitate B Corp Certification, aligning our business with high ethical and environmental standards. - Conduct comprehensive research and analysis of alternative sustainability indices, providing strategic insights for decision-making. - Lead the transition to eco-friendly packaging solutions, reducing our environmental footprint. - Deliver educational workshops for team members on sustainable practices, covering topics like eco-friendly packaging, inclusive language usage, and anti-racist behavior. - Compile climate reports and calculate our carbon footprint, contributing to transparent environmental disclosure. - Develop and implement KPIs to measure social impact and sustainability efforts, driving accountability and continuous improvement. Team & culture - Thriving team dynamic and positive organizational culture. - Organizing and moderating quarterly team days to enhance collaboration and productivity. - Implementing a robust feedback process to facilitate open communication and professional growth. - Spearheading the development of innovative ideas and their seamless integration to improve team meetings, ensuring they are engaging and productive Show less

    • Board Member
      • Nov 2018 - Jun 2021

      Hamburg

    • Germany
    • Food and Beverage Services
    • 1 - 100 Employee
    • Head of Operations
      • Jun 2018 - Jul 2020

      Hamburg Area, Germany Responsibilities: Operations, Controlling, Product Development

    • Operations Manager
      • Dec 2017 - Jun 2018

      Hamburg Area, Germany

    • Management of the service, catering sector and HR
      • Apr 2016 - Dec 2017

      Hamburg

    • Program Manager Corporate Responsibility/Corporate Citizenship
      • Apr 2012 - Apr 2016

      Leading a Program in Cooperation with the United Nations Development Programme Coordinating, steering, monitoring and reporting of all Corporate Volunteering activities

    • Internship Corporate Responsibility - Environmental Protection
      • Oct 2011 - Mar 2012

      Bonn und Umgebung, Deutschland Environmental protection program GoGreen

    • Germany
    • Hospitality
    • 1 - 100 Employee
    • Expert for Organic Gourmet Food (further education)
      • Oct 2014 - Jul 2015

      Köln Extra-occupational education. Subjects: - menu planning, procurement and cooking for a large amount of people with a focus on gourmet food - theoretical knowledge of organic agriculture, special diets (i.e. gluten-free, vegan), food science - individual project: developing a concept, planning and implementing a cooking course for 11 people at an organic farm (done in October 2015)

    • Germany
    • Real Estate
    • 1 - 100 Employee
    • Internship
      • Aug 2010 - Jan 2011

      Berlin, Germany Organizing events and workshops

Education

  • Internationale Fachhochschule Bad Honnef - Bonn
    Master's degree/ Diplom, Wirtschaftswissenschaften
    2007 - 2011
  • University of Brighton
    Bachelor of Arts (B.A.), International Tourism Management
    2009 - 2010

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