Marketing Manager

• May 2018 - Present

Marketing Automation Junior Manager

• Apr 2017 - Apr 2018

• Create marketing automation strategies.• Segmenting audiences and optimizing campaigns to increase effectiveness• Develop, execute, manage, and track campaigns• Arrange and coordinate special events, projects and mailings.• Research, maintain and report on marketing data to aid management in determining marketing direction.• Assist in creating materials used for proposals, correspondence, presentation materials and reports.• Working collaboratively with other departments to ensure automated campaigns achieve company goals Show less

Product Specialist

• May 2011 - Mar 2017

• Product range performance management • Develop product pricing and positioning strategies• Life cycle management of the products• External market monitoring• Product regulatory / Compliance • Product reporting and recommendations• Analyze data and optimize tactics to performance.• Evaluate promotional plans to ensure that they are consistent with product line strategy

Product Manager Assistant

• Oct 2007 - Jan 2011

• Define the strategy of product range in line with Corporate goals • Participate to product selection process • Analyze results (sales, margin, evolution, promotions…) • Negotiate with suppliers (Cost price, payment terms); • Sap management; • Produce the annual catalogues lay-out with the Marketing Communication team; • Work out the tariffs and price setting in order to reach turnover and margin goals • Determine lay-out and follow-up of promotional programmes • Conduct trainings for sales team • Participate in trade shows/demonstrations • Cooperate with logistics, finance and sales dept. Show less