Anna Arbuzova

Head of Product at Aurora Technologies LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Ukraine, UA
Languages
  • Русский Full professional proficiency
  • Украинский Full professional proficiency
  • Английский Full professional proficiency

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5.0

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Valeria Kalesnik

I worked with Anna on the project, and I can say for sure that Anna is a true professional in her field. She knows how to quickly and correctly distribute tasks, observing all deadlines and product features. Also, she is always open to questions and suggestions, sharing her experience and knowledge. I'm glad I was able to work with such a great colleague.

Danylo Khrystenko

Работал с Анной в проектах Aurora Technologies и Maverix Tech. Анна грамотный и ответственный Project Manager и Project coordinator. Построение процессов, постановка задач, контроль сроков исполнения, контроль бюджетов - все находится в ее зоне постоянного внимания. Анна понимает как продуктовую, маркетинговую, техническую так и финансовую части продуктов. Пресекаясь с Анной по проектам хочу отметить, что с ней легко и приятно обсуждать детали продуктов и процессов, а так же попросить ее мнение или консультацию! Очень рекомендую!

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Credentials

  • Product Management booking.com
    Laba
    Oct, 2020
    - Nov, 2024
  • Digital Marketing of mobile Apps
    Welltech
    Jul, 2018
    - Nov, 2024

Experience

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Head of Product
      • Feb 2022 - Present

      Responsible for coordination and launch of new projects. 6 projects were launched during the year: 2 mobile applications, 1 SaaS product and 3 web projects.Key responsibilities:- analysis of competitors' market and assessment of potential scaling of launched projects- coordination of projects that are launched, formation of teams for projects and their further management- making nuanced use of data to evaluate the business impact of new product, features and experiences- development of functional logic at the stage of product launch- detailed analytics of projects after their launch: marketing metrics, internal conversions and payments- making further decisions based on the data received and the capabilities of the teams' resources- excellent people management, hiring, managing and motivation of more than 15 people (96% team members are satisfied with their lead) Show less

    • Growth Team Lead
      • Jan 2021 - Jan 2022

      Responsible for data analysis, experimentation, and reporting product insights to drive changes and improvements to the user experience. More than 50+ rapid experiments have been tested through 1 year.Key responsibilities:- mentoring and shaping Growth Team members by providing ongoing product expertise, processes, and product guidance- develop and launch new funnels and features using strong data approach and fast hypothesis testing- conducting internal analytics on the product: funnel analysis and optimization, feature success analysis, identification of problem areas- working closely with crm, billing, support, analytics, development, design, creative teams Show less

    • Growth Product Manager
      • Aug 2020 - Jan 2021

      Continuous running rapid tests and testing hypotheses. Generation, validation and argumentation of product development ideas based on data, user research, competitor analysis.Key responsibilities:- developing and launching A/B tests in different areas of the product: registration, retention, streaming, billing, payments- working with experiments data, post-analytics and product planning- diving into user behavior using analytics tools and providing insights to inform the product roadmap Show less

    • Product Manager
      • Aug 2018 - Aug 2020

      Worked on improving the conversion metrics of the streaming product.Key responsibilities:- making business requirements for high-load project, supporting existing features and funnels- improving user experience based on customer development and product data- making a product roadmap, based on a combination of market reality, analytical insights, and development capabilities

    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Retention Manager
      • Mar 2017 - Aug 2018

      Work with retention of the project, promo launching, deep user segmentation and analysis. Key responsibilities: - analyse retention campaign performance using ESP, analytical, database tools and making improvements based on data - marketing retention funnels and automation for different user segments - promo email strategy and email broadcasts (HTML, CSS layouts) - report on sales revenue generated from marketing activities - traveled to the USA as part of the RnD team to communicate with key clients Show less

    • Ukraine
    • IT Services and IT Consulting
    • Product Manager
      • Nov 2016 - Mar 2017

      - development of digital products for different types of business - support of existing products in an outsourcing format - providing companies with marketing and business improvement strategies - development of digital products for different types of business - support of existing products in an outsourcing format - providing companies with marketing and business improvement strategies

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Product Manager
      • May 2014 - Oct 2016

      - development and improvement of website UX funnels, new interfaces and improving existing ones, identifying bugs in the system and their elimination - clients technical support - development of methods to increase customer sales, creation of marketing activities - development and improvement of website UX funnels, new interfaces and improving existing ones, identifying bugs in the system and their elimination - clients technical support - development of methods to increase customer sales, creation of marketing activities

Education

  • Poltav'skij Nacional'nij Tehnicnij Universytet imeni Yuriya Kundratiuka
    Master's degree, International Economics
    2008 - 2013

Community

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