Experience

Digital Marketing Institute

• Ireland
• Higher Education
• 700 & Above Employee

• Martech Manager

  • Jan 2023 - Present

• Marketing Tech Specialist

  • Aug 2021 - Jan 2023

• Email Marketing Specialist

  • Jan 2019 - Aug 2021



BAM Software

• United States
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Customer Relationship Management Executive

  • Jul 2015 - Jan 2018

  Work as part of the Marketing team with the online and mobile brand; BetAmerica. ● Use Content Management System WordPress to build landing pages, promotions, and post blogs. ● In charge of all communications with digital marketing system IBM Silverpop, point person on all issues, and updates. - Pull content and graphics, link promotions/landing pages, build and test emails using IBM Silverpop. - Update brand guidelines within new email templates. - Implement new areas of the software; initiating Opt-In forms and Unsubscribe pages. - Setup and monitor transactional emails for 150,000 registered players. - Overall on average twenty emails built per week. ● Schedule emails through Optimove. Make target groups, prioritise emails, pull data from each email campaign, analyze and present results. ● Utilise Aimtell and Urban Airship to create and schedule browser and push notifications. ● Work with Facebook Ad Manager to create ads, review progress and assess results. ● Build Ad Campaigns within Google AdWords, analyse results in Google Analytics. ● Compile monthly KPI’s, Quarterly Business Reviews and Daily Figure Reports. ● Build customer surveys, gather and analyze results, provide reports on findings and recommendations. Show less



Blazing Saddles Bike Rentals and Tours

• United States
• Travel Arrangements
• 1 - 100 Employee

• Marketing Assistant

  • May 2015 - Jul 2015

  Review and edit blog posts to guarantee high content quality. ● Oversee and update all social media account pages. ● Build Facebook ad campaigns, review progress and results. ● Write new marketing material and website content. ● Edit videos and images for digital campaigns. ● Train new staff on all customer handlings. ● Manage customer queries and concerns via telephone and in person. ● Organise group tours, cross selling with Alcatraz for the combination Bike & Rock Review and edit blog posts to guarantee high content quality. ● Oversee and update all social media account pages. ● Build Facebook ad campaigns, review progress and results. ● Write new marketing material and website content. ● Edit videos and images for digital campaigns. ● Train new staff on all customer handlings. ● Manage customer queries and concerns via telephone and in person. ● Organise group tours, cross selling with Alcatraz for the combination Bike & Rock



The Doyle Collection

• Ireland
• Hospitality
• 400 - 500 Employee

• Front Office Receptionist

  • Jun 2014 - May 2015

  • Use Opera Live to navigate reservations, rooms, organise payments, balance credit cards and follow through with third parties such as Expedia and Hotline. • Up-selling room types, amenities and memberships, maximising sales and profitability. • Working in an extremely busy environment located opposite Ireland’s largest stadium, multitasking is vital. • Training new staff, ensuring the company's Proud Values are met. • Use Opera Live to navigate reservations, rooms, organise payments, balance credit cards and follow through with third parties such as Expedia and Hotline. • Up-selling room types, amenities and memberships, maximising sales and profitability. • Working in an extremely busy environment located opposite Ireland’s largest stadium, multitasking is vital. • Training new staff, ensuring the company's Proud Values are met.



Ocean Edge Resort & Golf Club

• United States
• Hospitality
• 1 - 100 Employee

• Reservations Sales Agent

  • Mar 2013 - Sep 2013