Experience

Suntory Beverage & Food GB&I

• United Kingdom
• Food and Beverage Services
• 200 - 300 Employee

• Assistant Brand Manager (Partnerships) - Lucozade Sport

  • Jul 2023 - Present



Live Nation Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Marketing Partnerships Manager

  • Jan 2022 - Mar 2023

  -Understanding of the value of sponsorship, marketing and marketing processes in order to be able to onboard new partners and renew existing partnerships -Liaising with brands, agencies and key stakeholders on partnership plans and opportunities -Developing plans of how potential brand partners' key objectives can be achieved through the usage of Live Nation's rights both digitally and on-site -Offering clear instruction and assistance to the fulfilment team in the handing over process for delivery to ensure all rights are activated and delivered appropriately -Consistent market research to understand any updates within the sponsorship sector and ensure all opportunities are unlocked Show less



Bacardi

• Bermuda
• Wine & Spirits
• 700 & Above Employee

• Customer Account Manager

  • Jan 2020 - Jan 2022

  -Identify the key accounts to work with and areas for opportunity within my area. -Creating and presenting 360-degree account plans with key accounts to negotiate contracts and NPD -Worked alongside customer marketing teams to implement brand marketing plans within key cities such as Patron Paloma Week across London, Manchester and Glasgow -Create activations to be used in accounts to bring the brand to life, whilst also analysing and processing them incorporating ROI analysis -Utilising CGA data, and market trends to help sell focus SKUs and gain brand visibility within the venue on the back bar as well as the menu Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Student Marketeer Captain

  • Oct 2019 - Jan 2020

  -Assisted in running sports/cultural events throughout the UK such as Red Bull Hardline and Red Bull Soapbox Race ensuring all team members were organised and aware of their roles.-Jointly managed a team of 90+ student marketeers across the country.-Reviewed job applications, and helped to run the interview and selection process of the new student marketers.-Travelled to meet the different student teams to run training sessions, confirming that they were aware of job expectations and could execute all aspects of the role.-Shadowed the teams for evaluation allowing me to identify and explain the aspects of the role that they were doing well, identify areas for improvement, and discuss their plan of action to make those improvements. Show less

• Festival Activator

  • May 2019 - Oct 2019

  -Ensuring Red Bull's premium brand image is highly visible throughout the festival site by placing POS and fridges, maintaining a high standard of bar activation. -Staff engagement and ensuring each member of the bar staff are aware of the perfect serve.-Evaluation of the success of the festival in regards to the effectiveness of our activations as well as the activation of competitor brands. Suggesting improvements for further festivals in order to for the activations to achieve their maximum potential for increasing brand presence and sales.-Consistently implementing and interpreting various marketing strategies throughout all festivals, ensuring we always achieve our maximum potential for brand activations. Show less

• Wings Team Leader

  • Nov 2017 - May 2019

  Team Leader for the Red Bull Wings Team in Liverpool covering Liverpool and surrounding regions (North Wales, Chester, Warrington etc.) involving field marketing and sales.-Planning and creating missions based around sampling new and existing consumers whom are within Red Bull’s target audience -Collecting consumer data and subsequently sending this through to head office-Events management and organisation of several Red Bull sport and culture events -On premise: executing sales of red bull, identifying opportunities and subsequently placing POS to increase sales.-Off premise: auditing fridges within stores to ensure fair shelf space/strike zone, maintaining good rapport with store owners to ensure they maintain a positive attitude towards the company, increasing facings and availability of the range. Show less