Anna Wernick

Brand Marketing Associate at Excel Sports Management
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • English Native or bilingual proficiency
  • Hebrew Professional working proficiency

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Experience

    • Spectator Sports
    • 200 - 300 Employee
    • Brand Marketing Associate
      • Jun 2023 - Present

      •Create weekly reports regarding the latest news on 250+ sponsorship assets (athletes and properties) within Under Armour’s portfolio to keep UA’s executive leadership team informed •Support team’s strategic work for UA’s partnerships by obtaining and analyzing Power-5 school’s apparel agreements • Craft high-level landscape of women’s professional sports, prepare a look-book of jersey patch sponsors and identify community initiatives with DEI partnerships to demonstrate new opportunities for clients •Proactively send updates and reports to Brand Marketing team to highlight key brand activations and partnerships keeping the team aware of key trends and news Show less

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Sport Marketing and Creative Services Intern
      • Jan 2023 - Jun 2023

      • Built player film packs of footage from Tokyo Olympics • Gathered information from producers and editors of music in promos and compiled into reference documents • Audited department hard drive files and document contents organizing annual folders • Built player film packs of footage from Tokyo Olympics • Gathered information from producers and editors of music in promos and compiled into reference documents • Audited department hard drive files and document contents organizing annual folders

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Business Analyst
      • Jan 2020 - Jun 2023

      • Consulted with Israeli start-ups through collaboration creating local activation strategies, coordinating final execution and delivery with team of 5, offering insights to drive business activity, refining my business acumen • Consulted with Israeli start-ups through collaboration creating local activation strategies, coordinating final execution and delivery with team of 5, offering insights to drive business activity, refining my business acumen

    • United States
    • Spectator Sports
    • 300 - 400 Employee
    • NCAA Michigan Women's Basketball Manager
      • Sep 2019 - Jun 2023

      • Aided women’s basketball team at games and practices by reviewing films, creating stat sheets, designing recruiting materials and assisting in practice drills while helping to develop a strategy to form a top 10 nationally ranked team • Traveled with team to away games, ensured equipment and jerseys are accessible and ready for players • Aided women’s basketball team at games and practices by reviewing films, creating stat sheets, designing recruiting materials and assisting in practice drills while helping to develop a strategy to form a top 10 nationally ranked team • Traveled with team to away games, ensured equipment and jerseys are accessible and ready for players

    • United States
    • Spectator Sports
    • 700 & Above Employee
    • League Intern
      • May 2022 - Aug 2022

      • Responsible for tracking quality assurance metrics, fixing engineering bugs, creating test plans, reviewing UI/UX Figma design, preforming manual testing through active communication the Next Generation NBA App and Website • Led competitor analysis for the NBA's streaming service, League Pass; compiled findings into professional content and slide deck for NBA Board of Governs meeting held in Las Vegas for all 30 team owners • Collaborated with Membership Marketing Team of 4 to craft connections between the NBA Membership Program released in Fall 2022 and NBA partners, increasing relationship between NBA ID members and partnerships Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Partner Relationship Manager
      • Jun 2021 - Aug 2021

      • Led the B2B initiation amongst cross-functional teams by conducting market research on competitors, researched a list of 100+ companies for partnerships and product testing resulting in partnerships with B2Bs • Conducted strategic improvement to the eCommerce’s website by utilizing my proficiency in Photoshop, improved company efficiency by creating catalog and drafting guidelines for international trade and wholesale accounts • Led the B2B initiation amongst cross-functional teams by conducting market research on competitors, researched a list of 100+ companies for partnerships and product testing resulting in partnerships with B2Bs • Conducted strategic improvement to the eCommerce’s website by utilizing my proficiency in Photoshop, improved company efficiency by creating catalog and drafting guidelines for international trade and wholesale accounts

  • Sava's
    • Ann Arbor, Michigan, United States
    • Food Runner and Carryout Specialist
      • Oct 2020 - Apr 2021

      • Developed flexibility by working on multiple projects simultaneously, exhibited top notch customer service in a fast paced environment • Refined communication by overseeing customer reservations, to-go meals, and general inquiries about the restaurant • Developed flexibility by working on multiple projects simultaneously, exhibited top notch customer service in a fast paced environment • Refined communication by overseeing customer reservations, to-go meals, and general inquiries about the restaurant

    • BrewU Ambassador
      • Aug 2020 - Apr 2021

      • Represented the Morning Brew on campus, working through creative process and execution towards identifying focus areas, increasing campus viewership, growth, and retention by 25% • Represented the Morning Brew on campus, working through creative process and execution towards identifying focus areas, increasing campus viewership, growth, and retention by 25%

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Analyst
      • May 2020 - Jul 2020

      • Contributed strategically to team of 4 in business development, creative strategy, PR/Podcast interactions, and endorsement outreach, gathering data and identifying trends/opportunities impacting target consumers • Planned and scheduled content using scheduling platforms for social media and LinkedIn accounts for NFL players and professionals driving their media presence by 50% • Contributed strategically to team of 4 in business development, creative strategy, PR/Podcast interactions, and endorsement outreach, gathering data and identifying trends/opportunities impacting target consumers • Planned and scheduled content using scheduling platforms for social media and LinkedIn accounts for NFL players and professionals driving their media presence by 50%

    • Sous Chef
      • Apr 2019 - Jun 2019

      Trained by head chef and worked in food preparation, planning and presentation as a line order sous-chef. Trained by head chef and worked in food preparation, planning and presentation as a line order sous-chef.

Education

  • University of Michigan
    Sport Management, Marketing
    2019 - 2023
  • Midreshet Torah V'Avodah
    Gap Year Program
    2018 - 2019

Community

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