Anna Galkina
Paid Social Account Director at MG OMD- Claim this Profile
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Russian Native or bilingual proficiency
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Ukrainian Native or bilingual proficiency
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English Full professional proficiency
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German Limited working proficiency
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Swedish Elementary proficiency
Topline Score
Bio
Credentials
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Meta Certified Discovery Commerce Specialist
MetaNov, 2022- Nov, 2024 -
Google Analytics Individual Qualification
GoogleJun, 2022- Nov, 2024
Experience
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MG OMD
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Paid Social Account Director
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Jun 2022 - Present
Paid Social Account Director on the Estee Lauder Companies (ELC) account working across the Estee Lauder, MAC, and Bobbi Brown pillars Paid Social Account Director on the Estee Lauder Companies (ELC) account working across the Estee Lauder, MAC, and Bobbi Brown pillars
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Zenith
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United Kingdom
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Advertising Services
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700 & Above Employee
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Paid Social Account Manager
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Apr 2021 - Jun 2022
• Managed team of Senior Account Executive and Account Executive overseeinghiring, training, and their professional development • Planned and executed multi-channel digital campaigns in EMEA and US marketsto increase brand awareness and acquire new B2B and B2C customers for WellaBrands • Worked with Strategy Director to create and implement global digital mediaguidelines and distribute them to local markets• Carried out multiple A/B and multi-cell tests to deepen understanding of targetaudience and increase performance of paid social campaigns• Delivered in-depth PCAs to global and local clients, ensuring learnings were utilizedin future campaign planning and execution • Worked with Global Wella team to align on communications and strategies on bothlocal market and global initiative campaigns
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Tambo
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Marketplace Executive
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Jun 2020 - Apr 2021
Delivered deep-dive analysis into the performance of KAO accountsManaged eBay marketplace research and creation of marketing plan for GHD,delivering insights and recommendations for the successful channel launchAchieved ROI of 19:1 for tech brand, with sales of over £100,000 per monthDelivered consultancy project for the launch of amino acid premium supplementson the UK marketplaces Delivered deep-dive analysis into the performance of KAO accountsManaged eBay marketplace research and creation of marketing plan for GHD,delivering insights and recommendations for the successful channel launchAchieved ROI of 19:1 for tech brand, with sales of over £100,000 per monthDelivered consultancy project for the launch of amino acid premium supplementson the UK marketplaces
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Kepler EMEA
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Account Executive
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Mar 2019 - Jun 2020
Managed campaign delivery for retail clients across several various digital channels (Display, Video, Social) Worked on maximizing campaign performance against forecasts and KPI’s Researched new market opportunities for digital advertising in new markets Managed day-to-day conversations with clients Provided post-campaign analysis to the clients outlining improvements and learnings for the next campaign Supported global market research for one of the leading entertainment providers for the launch of the new streaming service, carrying out analysis of data and providing recommendations
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IMMER Digital
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Latvia
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Packaging and Containers Manufacturing
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1 - 100 Employee
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Marketing Team Member
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May 2018 - Oct 2018
Digital Marketing project aimed to increase digital footprint, attraction of new clients, increase of brand knowledge and brand awareness on European and UK markets:SMM audit of IMMER Group and CompetitorsGoogle Analytics Social listeningSEO optimizationSocial Media list recommendations Digital Marketing project aimed to increase digital footprint, attraction of new clients, increase of brand knowledge and brand awareness on European and UK markets:SMM audit of IMMER Group and CompetitorsGoogle Analytics Social listeningSEO optimizationSocial Media list recommendations
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THE SUPERNOVA (UK) LIMITED
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United Kingdom
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Public Relations and Communications Services
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Assistant PR Manager
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May 2017 - Oct 2017
Worked for hospitality, lifestyle and fashion brands including Mother LDN, Babel Black Sea, Front RowProvided personal assistance to directors with diary management, meetings organisation, presentations creationProjects included:Front RowOrganising a pop-up styling and beauty event in time for LFWTargeting and segmentation of audience to be reached via multiple channels - both digital and traditional.Organisation of a photo shoot with influencersOutreach to influencers and pressWork with celebrities stylists for events such as BAFTA, LFW, GQ Awards etcCreation of the pr strategy for both UK and Middle Eastern markets.Weekly coverage miningBabel Black SeaLong term and short term social media strategy creationContent creation for InstagramResearch on potential collaborations Data base creation of local businessesPress outreach YURPOrganising a pop-up store to launch the first collection, including managing the production.Outreach to influencers and press.
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Sun Global Investments Limited
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Financial Services
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1 - 100 Employee
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Marketing Intern
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Jun 2016 - Aug 2016
Re-design of company websiteProduction of marketing materials for internal and B2B use Re-design of company websiteProduction of marketing materials for internal and B2B use
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Education
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2014 - 2017
Queen Mary University of London
Bachelor of Arts - BA, International Relations and Affairs -
2017 - 2018
Regent's University London
Master of Science - MS, Digital Marketing
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