Anna Kosmala
Co-Founder & Managing Partner at Digital Excellence- Claim this Profile
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English Professional working proficiency
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Polish Native or bilingual proficiency
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Italian Limited working proficiency
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Bio
Experience
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Digital Excellence
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Poland
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IT Services and IT Consulting
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1 - 100 Employee
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Co-Founder & Managing Partner
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Jan 2017 - Present
Developing programs and initiatives for CxO and Executives in digital transformation area. Developing programs and initiatives for CxO and Executives in digital transformation area.
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CIONET Polska
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Poland
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Technology, Information and Internet
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1 - 100 Employee
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Managing Director & Chief Marketing Officer
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Jan 2017 - Jan 2022
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Hewlett Packard Enterprise
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Enterprise Group SMB & Channel Marketing Manager
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Dec 2013 - Jan 2017
Main responsibilities:o Planning and execution of EG Indirect (SMB and Channel) marketing strategyo Campaigns implementation (incl. press, online, eDMs, DMs, telemarketing, webinars) with focus on demand generation targeted to SMB and MidMarket segments.o Newsletters & communication content managemento Market research and analysiso Online and Social Media coordination (and HP Polska dla Biznesu brand developement)o Customers case studies coordinationo Channel marketing campaigns planning and execution (co-branding with Channel Partners)o Organization of events, trainings and workshops for/with Channel Partners
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Hewlett Packard Enterprise
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Enterprise Group Volume & SMB Marketing Specialist
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Sep 2012 - Dec 2014
Main responsibilities:o Planning and execution of EG Indirect marketing strategy according to HP guidelines and business priorities in order to create demand for HP EG solutions in SMB and MidMarket segments.o Campaigns implementation (incl. press, online, eDMs, DMs, telemarketing, webinars) with focus on demand generation targeted to SMB and MidMarket segments.o Newsletters & communication content management and targeting by personas approacho Online and Social Media strategy for Enterprise Group leader (hp.com, Facebook, HP Business Journal blog)o Customers reference case studies hunting coordinatoro New media and innovative marketing developmento Channel marketing campaigns planning and execution supporto Events for Partners organization
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ESSN Direct Marketing Specialist
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Apr 2011 - Aug 2012
Main responsibilities:o CLSM (Close Loop Sales & Marketing) process coordination: leads qualification, assignment and follow-up with saleso Summarizing and reporting demand generation marketing campaigns effectiveness in terms of CLSMo Database management: cleaning & maintaining and uploading responses from marketing campaigns to CRMo Telemarketing campaigns coordinationo SMB Hunting and potential vertical markets researchingo Preparation of customer database for campaigns and events o Development of questionnaires for events to generate leads
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Education
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Warsaw University of Technology
Master of Engineering (M.Eng.), Global Production Engineering and Management -
Politecnico di Milano
Bachelor of Engineering (B.Eng.), Ingegneria Gestionale