Anna Kosmala

Co-Founder & Managing Partner at Digital Excellence
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Contact Information
us****@****om
(386) 825-5501
Location
Warsaw, Mazowieckie, Poland, PL
Languages
  • English Professional working proficiency
  • Polish Native or bilingual proficiency
  • Italian Limited working proficiency

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Experience

    • Poland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Co-Founder & Managing Partner
      • Jan 2017 - Present

      Developing programs and initiatives for CxO and Executives in digital transformation area. Developing programs and initiatives for CxO and Executives in digital transformation area.

    • Poland
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Managing Director & Chief Marketing Officer
      • Jan 2017 - Jan 2022

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Enterprise Group SMB & Channel Marketing Manager
      • Dec 2013 - Jan 2017

      Main responsibilities:o Planning and execution of EG Indirect (SMB and Channel) marketing strategyo Campaigns implementation (incl. press, online, eDMs, DMs, telemarketing, webinars) with focus on demand generation targeted to SMB and MidMarket segments.o Newsletters & communication content managemento Market research and analysiso Online and Social Media coordination (and HP Polska dla Biznesu brand developement)o Customers case studies coordinationo Channel marketing campaigns planning and execution (co-branding with Channel Partners)o Organization of events, trainings and workshops for/with Channel Partners

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Enterprise Group Volume & SMB Marketing Specialist
      • Sep 2012 - Dec 2014

      Main responsibilities:o Planning and execution of EG Indirect marketing strategy according to HP guidelines and business priorities in order to create demand for HP EG solutions in SMB and MidMarket segments.o Campaigns implementation (incl. press, online, eDMs, DMs, telemarketing, webinars) with focus on demand generation targeted to SMB and MidMarket segments.o Newsletters & communication content management and targeting by personas approacho Online and Social Media strategy for Enterprise Group leader (hp.com, Facebook, HP Business Journal blog)o Customers reference case studies hunting coordinatoro New media and innovative marketing developmento Channel marketing campaigns planning and execution supporto Events for Partners organization

    • ESSN Direct Marketing Specialist
      • Apr 2011 - Aug 2012

      Main responsibilities:o CLSM (Close Loop Sales & Marketing) process coordination: leads qualification, assignment and follow-up with saleso Summarizing and reporting demand generation marketing campaigns effectiveness in terms of CLSMo Database management: cleaning & maintaining and uploading responses from marketing campaigns to CRMo Telemarketing campaigns coordinationo SMB Hunting and potential vertical markets researchingo Preparation of customer database for campaigns and events o Development of questionnaires for events to generate leads

Education

  • Warsaw University of Technology
    Master of Engineering (M.Eng.), Global Production Engineering and Management
    2009 - 2011
  • Politecnico di Milano
    Bachelor of Engineering (B.Eng.), Ingegneria Gestionale
    2009 - 2010

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