Head of SEO

• Nov 2021 - Present

Blogger

• Nov 2015 - Present

In my spare time, I have developed a successful travel blog which now has a very loyal organic audience. Key achievements: * Maintaining the blog using Wordpress and HTML, regularly uploading new content and articles * Managing various social media accounts across Twitter, Instagram and Facebook with a regular posting schedule and engagement with over 6,000 cross-platform followers * Copywriting, proof reading and editing content on topics from destination guides, accommodation reviews, itineraries and travel advice * Designing graphics and editing travel photography using Adobe Photoshop and Lightroom * Contributing to external travel blogs and forums including On The Go’s Inside Track, Lonely Planet Pathfinders and Thorn Tree

SEO Manager

• Aug 2019 - Oct 2021

At the UK’s leading SEO agency, I was responsible for developing effective SEO strategies for a variety of companies in various industries, from start-up B2B firms to well-known high street and e-commerce brands. Key achievements include: • Winning ‘Best SEO Campaign’ for my work leading the SEO strategy for a household name • Line managing and supporting team members to deliver against the SEO strategy and their career goals • Auditing websites to identify opportunities to improve visibility and organic traffic, including monitoring technical hygiene, reviewing content and associated data • Delivering all aspects of the SEO strategy, from keyword research, content creation, link building activity and competitor SERP analysis

Digital Marketing Manager

• Apr 2018 - Aug 2019

For this start-up food manufacturing company, I led all Digital Marketing activities. Key achievements: * Maintaining the e-commerce website through its most successful business year yet, with a revenue increase of 80% * Generating 87% more traffic to the website year-on-year, including a 34% increase from organic search through keyword research, optimised content, a quality back-link strategy and on-page SEO techniques * Creating engaging Facebook, Twitter and YouTube content to almost double the audience and reach in the past year, driving a 469% increase year-on-year in website traffic from social media * Designing highly successful PPC campaigns and engaging landing pages that convert visitors into subscribers and customers. The website’s conversion rate has increased by 105% as a result * Doubling the number of customers of Bakedin’s subscription product within a year, where customer numbers had previously been stagnant, through a targeted PPC and SEO campaign * Launching successful digital marketing campaigns, including an online Easter Egg Hunt that generated a 62% increase in overall website traffic, a 345% increase in page views and a return on investment of 110% * Monthly reporting against KPIs, and optimising campaigns based on data

Online Marketing Manager

• Jun 2017 - Apr 2018

I was responsible for all Digital Marketing activities for the Travel Network Group and its customer base of over 900 independent travel agents. Key achievements: * Spearheading a complete overhaul of the corporate website with 100% internal satisfaction and over 400% increase in web traffic * Maintaining numerous independent travel agent and tour operators’ websites using various CMS platforms, including Wordpress, Drupal and Wix * Supporting other team members with digital content creation including videos and press releases

Marketing

• Jul 2013 - Jun 2017

My responsibilities and key achievements include: Winning Employee of the Year in 2015 and 2016 out of 100 staff, based on achievements growing the business, dedication to my work and living the company values Developing, maintaining and editing targeted web content including online articles and email marketing, based on key sales messages to engage customers and drive conversions Following brand guidelines and values so that all marketing matches tone of voice and visual style Maintaining the company website using Content Management Systems with HTML & CSS and graphic design Achieving 17% year-on-year website traffic increase from a successful SEO campaign and associated web analytics using Google. Also reporting these statistics to Board level Selecting and creating relevant images and layouts to deliver innovative and eye-catching marketing documents using Microsoft and Adobe products (including PhotoShop) Building social media presence and automation processes, including growing the company’s LinkedIn group to over 30,000 members Liaising with third party agencies and internal stakeholders to deliver high quality SEO campaigns, digital marketing projects and sales presentations and videos Researching, recommending and implementing campaigns using innovative digital marketing products including Prezi Supporting sales teams by redesigning sales documents and processes, leading to exceptional quality improvement and increasing sales by 28% Managing business proposals and pitches, including crafting sales messages, designing imagery and personalising to specific customer segments

Project Manager

• Jan 2013 - Jul 2013

As a Project Manager on a number of secure change projects, my responsibilities include: • Producing Impact Assessments and solutions related to client requirements; • Interacting with internal multi-disciplinary teams, including representatives from commercial, finance, security and technical teams; • Guiding the bid through qualification and CGI bid approval processes including presentation to senior managers; • Upon client approval, delivering the projects to requirements and budget set during the bid stage; • Reporting progress to managers and the client to build trust and establish effective working relationships; • Assisting other Project Managers with project finances.

Proposal Manager

• Jan 2012 - Jan 2013

As a Junior Bid Manager on a variety of bids, including a Space & Defence framework contract worth €4m, my responsibilities included:• Using attention to detail to make sure proposals are compliant with all customer requirements;• Remaining calm under pressure when reaching bid milestones and deadlines;• Writing weekly reports and maintaining bid budgets.I have also worked as a Proposal Manager across a multitude of bids and industry sectors:• Managing proposal documents using Microsoft Word templates, designing new styles to match customer requirements;• Writing re-useable boilerplate text and gathering responses from the wider business;• Delegating and supervising the work of sub-contractors on a bid worth £90m.

Digital Business Analyst

• Sep 2010 - Jan 2012

As a Graduate on Logica's Graduate Training scheme, I worked as a Digital Business Analyst on a variety of projects and sectors including Telecommunications and Public Sector. My responsibilities included:• Writing specification documents• Managing requirements spreadsheets and building use cases• Relating customer requirements to solution designs

Digital Executive & Web Designer

• Sep 2009 - Feb 2010

As a Web Designer, Anna’s responsibilities included: • Designing wireframes using Photoshop, and programming with HTML, CSS and Javascript • Meeting set briefs from clients to strict deadlines As a Web Designer, Anna’s responsibilities included: • Designing wireframes using Photoshop, and programming with HTML, CSS and Javascript • Meeting set briefs from clients to strict deadlines