Experience

Sequoia

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Director

  • Mar 2015 - Present

• Marketing Director

  • Mar 2015 - Present



JOINT-STOCK COMPANY "SETTLEMENT SOLUTIONS" (Sberbank)

• Marketing and PR Business-partner

  • Feb 2018 - Aug 2022

  Operational management of the Marketing and PR department, team coordination; PR support to business areas (Analysis of competing companies' advertising. Media relations; Company positioning and brand development in the market; Setting up and running promotional campaigns Supporting product launches; Organising professional events for the company; Managing company websites Conducting research Working with the company's top executives (briefing, shooting… Show more Operational management of the Marketing and PR department, team coordination; PR support to business areas (Analysis of competing companies' advertising. Media relations; Company positioning and brand development in the market; Setting up and running promotional campaigns Supporting product launches; Organising professional events for the company; Managing company websites Conducting research Working with the company's top executives (briefing, shooting, presentations); Developing a marketing strategy, including goals definition, positioning, action planning a. Budget planning Analysis and evaluation of the effectiveness of ongoing activities; Internal communications Show less



VTB

• Russian Federation
• Banking
• 700 & Above Employee

• Deputy Marketing Director

  • Sep 2015 - Dec 2017

  Moscow, Russian Federation • Developing and implementation Marketing Communication strategy for Consumers. • Prepare and coordinate annual Communication Strategic Plan in accordance with the Brand strategy. • Plan, execute and handle follow-up on the media plan. • Developing and monitoring the implementation of the CRM strategy through executing and maintaining the loyalty programs. • Customer Base Management (projects related to the development, conservation, customer churn, loyalty). • Developing and… Show more • Developing and implementation Marketing Communication strategy for Consumers. • Prepare and coordinate annual Communication Strategic Plan in accordance with the Brand strategy. • Plan, execute and handle follow-up on the media plan. • Developing and monitoring the implementation of the CRM strategy through executing and maintaining the loyalty programs. • Customer Base Management (projects related to the development, conservation, customer churn, loyalty). • Developing and implementation Lifecycle Customer and Client experience based management. • Administration and PR to ensure successful delivery of local market needs and effectiveness of Marketing programs. • Manage communication and alignment of promotional programs to field sales & sales administration. Show less



Promsvyazbank

• Russian Federation
• Banking
• 700 & Above Employee

• Project Lead

  • Feb 2014 - Jan 2015

  Moscow, Russian Federation • Development and production of Product POS materials • Developing and launching advertising and marketing campaigns on TV, Radio, Outdoor (All Inclusive card, Supercard, Gorky Card, Orange Premium Club) • Product supervision (Cards, Internet and Mobile Banking, Loyalty programs PSBonus, deposits, loans); • Analysis of the effectiveness of promotional activities, preparation of final reports;



Russian Standard Bank

• Banking
• 200 - 300 Employee

• Project Lead (Acquiring Division)

  • Feb 2012 - Dec 2013

  Moscow, Russian Federation • Developing and launching advertising and marketing campaigns with Visa Int, MascterCard, American Express payment systems • Developing and launching advertising and marketing campaigns with partners Magnit, BurgerKing, Grably, KupiKupon etc. • Maintaining a website www.acquiring.ru • Launching motivation campaigns for Russian Standard Bank cardholders • Launching motivation campaigns for Russian Standard Bank employees. • Writing and editing articles for Bank issues (corporate… Show more • Developing and launching advertising and marketing campaigns with Visa Int, MascterCard, American Express payment systems • Developing and launching advertising and marketing campaigns with partners Magnit, BurgerKing, Grably, KupiKupon etc. • Maintaining a website www.acquiring.ru • Launching motivation campaigns for Russian Standard Bank cardholders • Launching motivation campaigns for Russian Standard Bank employees. • Writing and editing articles for Bank issues (corporate issue CardTimes and Business Class http://acquiring.ru/files/images/bk-1.pdf) • Conducting partners and clients satisfaction surveys • Analyzing of the competitive environment and products • Engaging partners in to the loyalty programs “Klub Skidok” and “Selects American Express” Show less



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Apr 2011 - Feb 2012

  Moscow, Russian Federation Brands: Iams, Olay, Pampers (P&G), Sony&Ericsson, Yandex, Google. • Plan, control and coordination of the advertising campaigns • Copywriting • Oversee the development and implementation of agreements and contracts • Careful management of projects in terms of timeliness and quality • Provide communication between departments, clients and contractors.



Newsland

• Information Technology & Services
• 1 - 100 Employee

• Marketing Manager

  • Sep 2007 - Apr 2011

  Moscow, Russian Federation • Generate the budgeted volumes of contacts and proposals via the web channel • Achieve budgeted ‘pure web sales’ • Via analytical tools, investigate and adapt the web site to minimize the number of customers who leave the site before completing the sale • Develop unique propositions for the pure web sales channel • Constantly update the management team on new web developments and techniques • Manage marketing budget • Lead the business in developing additional functionality… Show more • Generate the budgeted volumes of contacts and proposals via the web channel • Achieve budgeted ‘pure web sales’ • Via analytical tools, investigate and adapt the web site to minimize the number of customers who leave the site before completing the sale • Develop unique propositions for the pure web sales channel • Constantly update the management team on new web developments and techniques • Manage marketing budget • Lead the business in developing additional functionality for the web site • Manage the cross business forum on everything to do with the web channel • Manage, motivate and lead the Web Content Manager • Managing and processing media requests • Media monitoring • Copywriting Show less