Experience

Solidot

• China
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Senior Overseas Marketing Specialist

  • Apr 2023 - Present

  1. Social media accounts management: Linkedin, Facebook, Instagram, Twitter, YouTube 1) Create creative and meaningful content including copywriting, video & picture creation 2) Increase followers of all 5 platforms 2. Alibaba.com overseas online store management a) Upload products based on product launches b) Optimize the homepage and PDP content c) SEO advertisements for the products 3. Others a) Video creation management b) User manual translation Show less



Chervon Group

• China
• Manufacturing
• 100 - 200 Employee

• Overseas Marketing Specialist

  • Jan 2021 - Dec 2022

  1. Marketing Campaign Management: Engaging in all-year overseas marketing campaigns (including advertisements) planning and tracking performance. Conducting analysis reports, reviewing campaigns, and proposing improvement suggestions for the next phase. 2. Marketing Report Sharing: Creating competitor analysis reports based on project demands, and sharing weekly industry/marketing trend reports. 3. Marketing Budget Management: Engaging in all-year marketing budget planning, tracking comparisons between actual spending and budget, audit spending periodically. 4. MKT Vendor Management: Categorizing vendors, summarizing issues, and proposing resolutions (including influencers) 5. Media Library Management: Controlling the cadence of new product launches and confirming whether all related digital assets are complete and correct in PIM (Media Library Name) Show less



Guru Online - AdBeyond (Group) Limited

• Hong Kong
• Advertising Services
• 100 - 200 Employee

• Social Media Specialist

  • Feb 2020 - Jan 2021

  1. Tracking the performance of projects and submitting weekly/monthly reports for clients served, including performance analyses, highlights, campaign performance, and future planning, etc. Communicating with team members to confirm the advertisement plans and video scripts. 2. Responsible for the English copywriting of different projects on different platforms, including posts on social media platforms (Facebook/Instagram/Twitter), travel guides on TripAdvisor, and press releases on PR News. Performing English interviews and live streams based on project demands. 3. Online campaign planning, including sourcing and recruiting influencers to participate. Show less