Experience

Bonnier Publications A/S

• Denmark
• Media Production
• 100 - 200 Employee

• Nordic CRM Manager

  • Nov 2021 - Present

  - Defining and implementing end-to-end lifecycle strategies and tactics focused on retention and customer growth- Planning, optimizing and executing onboaring, retention, churn prevention as well as monitoring initiatives across email, push notification, sms, and in-app messaging through automation, custom audiences, programs and customer lifecycle stages- Developing new use cases and design automated and dynamic programs supported and inspired by data to maximize customer lifetime value- Defining a "trial-and-error" strategy to optimize communications effectiveness across channels and programs- Measuring performance and develop reports for CRM programs- Collaborating with Magasine editors and Product Managers to enhance customer experience and engagement throughout their end-to-end journey on the platform Show less

• Digital Customer Experience Specialist

  • Nov 2020 - Nov 2021



Agillic

• Denmark
• Software Development
• 1 - 100 Employee

• Project Manager & Marketing Automation Specialist

  • Apr 2018 - Nov 2020

  Retention Strategies and programs Welcome and onboarding programs Marketing automation Data insights & data clean-up Launch of new website Customer experience and success Email marketing Brand Awareness Lead score program Lead generation program Planning, project manage and conducting Webinars Planning and executing Agillic Summit Retention Strategies and programs Welcome and onboarding programs Marketing automation Data insights & data clean-up Launch of new website Customer experience and success Email marketing Brand Awareness Lead score program Lead generation program Planning, project manage and conducting Webinars Planning and executing Agillic Summit



Berlingske Media

• Denmark
• Media Production
• 200 - 300 Employee

• Digital Marketing Consultant

  • Apr 2017 - Apr 2018

  Churn prevention Customer retention Customer success Customer experience Email marketing campaigns Customer events Up sell and cross selling GDPR project management Churn prevention Customer retention Customer success Customer experience Email marketing campaigns Customer events Up sell and cross selling GDPR project management



Wunderman

• Advertising Services
• 700 & Above Employee

• Project Manager

  • Mar 2016 - Apr 2017

  I am proud to have been a member of the leading CRM, direct and digital agency, where I worked with Air Canada and their online CRM activities. Responsibilities: • Technical and creative project management • Day-to-day management of projects, incl. budgeting, resource planning, operations, stakeholder management and customer contact • Lead generation and nuturing programs including the development and execution of Air Canada's trigger campaigns. • Sparring partner and project manager for content strategy at 1: 1 campaigns for Air Canada Corporate Rewards • Cross & Upsales programs - 'Predeparture' • Loyalty and win-back program in the following campaigns using behavioral data; 'Cart abandonment' • Responsible for better cooperation between marketing operation and development team Gains: • Project management high-level • Optimization of time spent per. campaign in Marketing Operation. Reduction of 25% on the same number of broadcasts, from January 2016 to January 2017 Show less



3 Danmark

• Denmark
• Telecommunications
• 300 - 400 Employee

• CRM Project Manager

  • Dec 2013 - Mar 2016

  Customer Experience - Retention - Sales support - Churn prevention - The four main task in my position as a CRM project manager at Hi3G. It occured (and still does) very natural to me that the customer is center of attention and I constantly strived to figure out market trends and competitors' actions. Through this knowledge my team and I designed appropriate and direct dialogue campaigns and CRM activities. I found it very important to follow future trends and constantly work on developing our customer life cycle based dialogue program, throughout existing and new communication channels. I loved working with customer profiles and segmentation as a tool to ensure that communication is targeted at individual customer - and after a campaign, it is equally important for me to follow up on the effect of the activity. Successes and results: - Setting up a new responsive welcome program with focus on direct and personalized communication. Result: increase of both click, click through and especially opening rate, which increased 10-15% - Setting up a retention program where customers both with and without permission receives a subscription check. This check is sent to customers either via email or sms (permission only off course), where customers are informed, whether they have the right subscription based on their needs. Results: Stabilized churn and decreased it 2,4% - Responsible for collaborate 3LikeHome campaign, where one of the CRM activties were a DM campaign, with focus on collecting permission from non-permission customers. Result, 2% increase of permissions of the total customer base. this campaign exceeded the target goals, and the business case was quite a success. - In general; changing from mass communication to personalized communication Show less



Comwell Hotels

• Denmark
• Travel Arrangements
• 100 - 200 Employee

• Marketing Coordinator (maternity leave cover)

  • Apr 2013 - Dec 2013

  In the final phase of my thesis, I was offered a position at Comwell A/S as a marketing coordinator with the main focus on B2B. My overall goal was to create customer-oriented marketing/communication within the conference segment - in close cooperation with the sales and marketing organization. My responsibility was to develop and implement creative branding and lead generating activities. Furthermore, I was assigned co-responsibility for Comwell's loyalty club Comwell Club. With my many years as a receptionist at one of the chain hotels, I had an overall picture of the hotel system, the communication to guests about the loyalty program as well as ideas for future maintenance steps. This enabled me to actively engage in maintaing and developing Comwell Club.Tasks:- Write, manage and develop Comwell B2B newsletter- Develop, during processes for their elaboration and monitoring of B2B marketing materials- Tasks associated with participation in trade fairs and coordination customer events- Copywriting and content development for conference and Club sites- Sparring for continuous optimization of ROMI- Contact and coordination with advertising agencies Show less

• Student Marketing Assistant

  • Dec 2011 - Apr 2013

  Under the supervision of the CRM manager, I performed all or part of the following:- Translating every Comwell hotel website (in total: 12)- Customer services regarding Comwell Club- CRM tasks and customer communication for Comwell Club- Press releases, newsletters, blogs etc.- Maintenance of website(s) - Market research, environmental scans, competitive profiling- Social media monitoring and marketing/communication- Search engine marketing, including search engine optimization and pay-per-clickmarketing- Assists with the coordination of marketing materials for events- Testing and deploying marketing campaigns and campaign reporting- Data entry, data verification, data cleanup, list segmentation, list management Show less

• Receptionist

  • Feb 2007 - Apr 2013

  During my studies at CBS I worked part time as a receptionist at a 4-star hotel in Northen sealand. As a receptionist I represented the "face" of the hotel. You are the first person a customer sees or the first voice they hear over the phone, which is why it was important for me to know everything and every employee at the hotel, in order to give the very best service. At Comwell Borupgaard I had to operate a variety of equipment and systems in order to provide a good service.Areas of expertise:- Office software- Administration- Equal opportunities- Filing systems- A positive attitude- Organizational ability - Good listening and persuasion skills- Multitarsking Show less



Politi

• Denmark
• Law Enforcement
• 700 & Above Employee

• Translator

  • Jan 2010 - Sep 2011

  At Nordsjællands Police Department I worked as a translator, where my job was to interpret and translate at a high, professional and ethical level. I was to provide proper interpretation of a dialogue by translating the spoken as well as the unspoken or implied. I mostly worked in the Traffic Departement, where I participated in driving and theories test. At Nordsjællands Police Department I worked as a translator, where my job was to interpret and translate at a high, professional and ethical level. I was to provide proper interpretation of a dialogue by translating the spoken as well as the unspoken or implied. I mostly worked in the Traffic Departement, where I participated in driving and theories test.



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Area Manager

  • Oct 2005 - Jan 2007

  During my time at McDonalds, I finished the first part of the manager programme. As Area Manager, I had an overall responsibility for staff in a specific area - front, drive-through or kitchen. I worked closely with the General Manager to make sure that every customer had a good experience and everything lived up to the McDonalds standard. Skills achieved while employed at McDonalds: - Service - Management - Communication - Teamwork - Respect for customers and colleagues During my time at McDonalds, I finished the first part of the manager programme. As Area Manager, I had an overall responsibility for staff in a specific area - front, drive-through or kitchen. I worked closely with the General Manager to make sure that every customer had a good experience and everything lived up to the McDonalds standard. Skills achieved while employed at McDonalds: - Service - Management - Communication - Teamwork - Respect for customers and colleagues



Armada Shipping SA

• Maritime
• 1 - 100 Employee

• Employee in Business Services Department

  • Feb 2006 - Jun 2006

  After finishing high school I got the opportunity to go to Fribourg, Switzerland, to work for the shipping corporation Armada Shipping. Armada Shipping was the main office in Armada Group, which provided bulk ocean transportation and freight-trading from offices all over the Globe. I was hired in the Business Services Division, where I was performing multiple tasks within following areas: - Charter party processing Voyage - Passage - Segment/Port anchor - Loading/Discharging/Bunkering - Exclusion/ Deviation TCP preparation - Voyage order - Ship reporting/monitoring - Voyage performance analysis - Periodic performance review - Payments, using various bank systems - Mail distribution Furthermore, I was the receptionist for the office and assisted in the Accounting Department as well. Show less