Ann Balk
Lead UX Designer at ZS | Medullan- Claim this Profile
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English Native or bilingual proficiency
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Russian Native or bilingual proficiency
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Bio
Georgiy Y.
Anna's approach is guided by the utmost diligence and competence, thoughtfulness and attention to detail. I had performed analysis for a few product-related research questions that Anna posed, and I was always impressed with her insightful questions whose goal was to improve current user experience and create intuitive designs for future iterations of our product. Anna really uses an interdisciplinary approach to UI/UX, including the understanding of user perception and behavior supported by data and extensive research. She seamlessly integrates data analysis, psychology, design and engineering with beautiful artistic touch, to build a solid UI/UX foundation. In many cases, my interactions with Anna helped me gain new insights into the product we were working with, which ultimately lead to informative and actionable and informative results. Without any doubt, I'd recommend Anna to anyone who is looking for a diligent, research-driven and product-oriented UX and UI designer!
Kate Cammack
I had the pleasure of working with Anna for nearly three years. She coached me through designing new experimental protocols for in-vivo electrophysiology studies that utilized a set of elegant video-tracking and data analysis programs that she developed. She also helped me to develop basic programming skills and troubleshoot code. In these capacities, she was patient, diligent and thoughtful in her approach. Anna also contributed cohesive, thorough protocols to the laboratory repository that I built, which will provide a tremendous resource to current and new laboratory colleagues. She is constantly looking for ways to improve her programs and streamline the user's experience, and she maintains a level of professionalism and diligence that sets her apart from others. Anna is a terrific asset to the lab, and it was a pleasure to work with her.
Georgiy Y.
Anna's approach is guided by the utmost diligence and competence, thoughtfulness and attention to detail. I had performed analysis for a few product-related research questions that Anna posed, and I was always impressed with her insightful questions whose goal was to improve current user experience and create intuitive designs for future iterations of our product. Anna really uses an interdisciplinary approach to UI/UX, including the understanding of user perception and behavior supported by data and extensive research. She seamlessly integrates data analysis, psychology, design and engineering with beautiful artistic touch, to build a solid UI/UX foundation. In many cases, my interactions with Anna helped me gain new insights into the product we were working with, which ultimately lead to informative and actionable and informative results. Without any doubt, I'd recommend Anna to anyone who is looking for a diligent, research-driven and product-oriented UX and UI designer!
Kate Cammack
I had the pleasure of working with Anna for nearly three years. She coached me through designing new experimental protocols for in-vivo electrophysiology studies that utilized a set of elegant video-tracking and data analysis programs that she developed. She also helped me to develop basic programming skills and troubleshoot code. In these capacities, she was patient, diligent and thoughtful in her approach. Anna also contributed cohesive, thorough protocols to the laboratory repository that I built, which will provide a tremendous resource to current and new laboratory colleagues. She is constantly looking for ways to improve her programs and streamline the user's experience, and she maintains a level of professionalism and diligence that sets her apart from others. Anna is a terrific asset to the lab, and it was a pleasure to work with her.
Georgiy Y.
Anna's approach is guided by the utmost diligence and competence, thoughtfulness and attention to detail. I had performed analysis for a few product-related research questions that Anna posed, and I was always impressed with her insightful questions whose goal was to improve current user experience and create intuitive designs for future iterations of our product. Anna really uses an interdisciplinary approach to UI/UX, including the understanding of user perception and behavior supported by data and extensive research. She seamlessly integrates data analysis, psychology, design and engineering with beautiful artistic touch, to build a solid UI/UX foundation. In many cases, my interactions with Anna helped me gain new insights into the product we were working with, which ultimately lead to informative and actionable and informative results. Without any doubt, I'd recommend Anna to anyone who is looking for a diligent, research-driven and product-oriented UX and UI designer!
Kate Cammack
I had the pleasure of working with Anna for nearly three years. She coached me through designing new experimental protocols for in-vivo electrophysiology studies that utilized a set of elegant video-tracking and data analysis programs that she developed. She also helped me to develop basic programming skills and troubleshoot code. In these capacities, she was patient, diligent and thoughtful in her approach. Anna also contributed cohesive, thorough protocols to the laboratory repository that I built, which will provide a tremendous resource to current and new laboratory colleagues. She is constantly looking for ways to improve her programs and streamline the user's experience, and she maintains a level of professionalism and diligence that sets her apart from others. Anna is a terrific asset to the lab, and it was a pleasure to work with her.
Georgiy Y.
Anna's approach is guided by the utmost diligence and competence, thoughtfulness and attention to detail. I had performed analysis for a few product-related research questions that Anna posed, and I was always impressed with her insightful questions whose goal was to improve current user experience and create intuitive designs for future iterations of our product. Anna really uses an interdisciplinary approach to UI/UX, including the understanding of user perception and behavior supported by data and extensive research. She seamlessly integrates data analysis, psychology, design and engineering with beautiful artistic touch, to build a solid UI/UX foundation. In many cases, my interactions with Anna helped me gain new insights into the product we were working with, which ultimately lead to informative and actionable and informative results. Without any doubt, I'd recommend Anna to anyone who is looking for a diligent, research-driven and product-oriented UX and UI designer!
Kate Cammack
I had the pleasure of working with Anna for nearly three years. She coached me through designing new experimental protocols for in-vivo electrophysiology studies that utilized a set of elegant video-tracking and data analysis programs that she developed. She also helped me to develop basic programming skills and troubleshoot code. In these capacities, she was patient, diligent and thoughtful in her approach. Anna also contributed cohesive, thorough protocols to the laboratory repository that I built, which will provide a tremendous resource to current and new laboratory colleagues. She is constantly looking for ways to improve her programs and streamline the user's experience, and she maintains a level of professionalism and diligence that sets her apart from others. Anna is a terrific asset to the lab, and it was a pleasure to work with her.
Experience
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ZS | Medullan
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Lead UX Designer
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Sep 2021 - Present
Elevating UX in Healthcare for a wide array of clients. Elevating UX in Healthcare for a wide array of clients.
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Health Recovery Solutions
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United States
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Hospitals and Health Care
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1 - 100 Employee
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UX Team Lead (Lead UI/UX Engineer)
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Apr 2020 - Jun 2021
Leading the UI/UX team in conducting user research and delivering user-centered designs across a range of web-based and mobile products.
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UX/UI Engineer
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Feb 2019 - Apr 2020
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Freelance Projects
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Greater New York City Area
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UX Consultant, Project Manager, Art Director, Graphic Designer
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2012 - Jan 2019
UX Strategy Consultant (B2B) ⦁ Delivered cost-effective strategy for a functional expansion of an existing B2B product.. ⦁ Designed user journeys to minimize training and onboarding costs. UX Design Consultant (Mobile) ⦁ Conducted user research for a prospective mobile product. ⦁ Minimized development costs through mockup and prototype tests. Project Manager, Art Director (print) ⦁ Ensured timely and on-budget execution of all deliverables by working with the author, illustrator and proofreaders. ⦁ Designed critically acclaimed layout and ensured stylistic unity of the project. Production Designer, Art Director (film & photo shoot) ⦁ Delivered visually compelling designs on minimal budgets and tight deadlines by developing look & feel guidelines and leading the art department teams in implementing them. ⦁ Successfully collaborated with artists, producers, crew, sponsors and external parties to create productive working environments and positive resolution of stressful situations on set. ⦁ Provided art direction and concept design for multiple high concept photo shoots and print publications. Graphic Designer, Illustrator ⦁ Created award-winning illustrations. ⦁ Delivered successful and delightful event logo and merchandise designs. ⦁ Completed multiple private commissions from clients all over the world. Show less
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Icahn School of Medicine at Mount Sinai
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United States
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Hospitals and Health Care
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700 & Above Employee
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UX/UI Designer (hired as Programmer Analyst)
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Feb 2002 - Jul 2017
UX design for creation and assembly of physical brain implant parts ⦁ Delivered cost-effective customizable (over $1000/customization cost improvement) 3D-printable and machine-produced designs with an average of 5 hour/assembly time improvement based on objectives derived from observation of user experience, user interviews and research of industry standards. ⦁ Demonstrably sped up the R&D process by building and coordinating a 5-member multi-disciplinary collaboration team. UX Improvement through documentation and personnel training ⦁ Facilitated speedy training of incoming lab staff by developing a user-centric knowledge base. ⦁ Sped up analytical pipelines by multiple hours by designing and implementing data format standards. ⦁ Conducted MATLAB scripting training in one-on-one and group setting. UX/UI Design & Software Engineering for transition to MATLAB ⦁ Facilitated an update to handle qualitative increase in data inputs by converting in-house analytics to MATLAB programs with intuitive interfaces. ⦁ Minimized end user's learning curve through backward compatibility and easy conversion options. UX Improvement & Software Engineering for optimized analytical pipelines ⦁ Dramatically improved data analysis productivity (over 3 hours/file for hundreds of files) by developing batch data processing software. ⦁ Streamlined analytical pipelines by introducing export options for in-house software. UX/UI Design & Software Engineering for experiment control software ⦁ Expanded the lab’s research possibilities by designing high-performance software that simplified experiment running user experience. ⦁ Facilitated saving of time (6 month/experiment) and cost (over $12,000/experiment) by introducing unique user narrative for predictive troubleshooting of later stages in the projects. UX/UI Design & Software Engineering ⦁ Redesigned and optimized all in-house data analysis software. Show less
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"Sui York" Short Film production
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Greater New York City Area
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Production Designer
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May 2012 - 2014
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"Paper Wrap Fire" aka "RUB" Short Film production
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Greater New York City Area
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Production Designer
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Feb 2012 - Mar 2012
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Production Designer
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2011 - 2011
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Education
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1998 - 2001
New York University
BA, Computer Science -
1987 - 1994
Şcoala de arte plastice "A.V. Şciusev", Chişinău, Moldova
School Art Techer Diploma
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