Experience

TTE ELECTRONICS INDIA PRIVATE LIMITED

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Trade Marketing Incharge

  • Feb 2022 - Present

  ▪ Handling a team of 30 members for of sell thru, channel maintenance and development. ▪ Responsible for furnishing strategy to increase sales volume, revenue, market and display share. ▪ Monitor PSI and plan sell thru and sell out activation accordingly. ▪Deploy Sales Target to SPC and track daily achievement ▪ Planning and Execution of promotional strategies like BTL activities, promotion, Events, Branding, and Shop front display. ▪ Increasing organization’s footprint in market and display share by branding its image. ▪ Media planning for effective use of marketing budgets & Conducting marketing activities for sales lead generation. ▪ Ensure success of various Trade partner meets, new product and store launches, Press meets. ▪ Ensuring brand visibility through different mean as Signage, In shop, Hoarding, Shop front display and POS etc. ▪ Implementation of all point-of-sale communication materials across outlets. ▪ Prepare on ground event calendar for Branch considering upcoming festival and exhibition. ▪ Designed and implementation of customized and specific signage like GSB/ACP/FL. ▪ POS material like catalogues, Poster, Dangler, leaflet, flyer, & brochures printing coordination with empaneled printers. ▪ Ensuring effective and timely deployment of POS materials to the target markets to help Organizations achieve its goals. ▪ Fabrication and Implementation of Retail and exclusive TCL Branded Fixture through empaneled agencies/Vendor. ▪ Managing BTL Marketing Vendors across India and Price negotiation with Vendors ▪ Vendor’s bill processing and reconciliation Show less


samsung electronics india
• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee
• Regional marketing officer

  • Sep 2014 - Dec 2022


Videocon Consumer Durables

• India
• Consumer Goods
• 200 - 300 Employee

• Branch Marketing Executive

  • Jun 2013 - Aug 2014

  • Planning and Review-Regional Activities: Plan Quarterly/monthly Regional Activities with sales team like Dealer Meets, local activations, local ads, radio, OOH etc. • Closer look on discounting along with new product launch in the market • Responsible for the new product promotions and driving them in market with good counter strategy. • Plan and execute new ideas and initiatives to support BTL activities. • Planning and Review-Regional Activities: Plan Quarterly/monthly Regional Activities with sales team like Dealer Meets, local activations, local ads, radio, OOH etc. • Closer look on discounting along with new product launch in the market • Responsible for the new product promotions and driving them in market with good counter strategy. • Plan and execute new ideas and initiatives to support BTL activities.



Sharp Electronics

• Printing Services

• Marketing Trainee

  • Oct 2011 - Jun 2013

   To coordinate with secondary team of Chandigarh, Haryana and Punjab.  To handle the primary, secondary sale and marketing campaign of Hoshiarpur Brand Shop  To identify and capitalize industrial canopy activities at JCT, Sonalika Tractors and Hawkins Cookers for Hoshiarpur Brand Shop.  To identify and implement the branding opportunities at dealer and outdoor locations.  To assist in consumer finance programs at exclusive stores and direct dealers.  To coordinate with secondary team of Chandigarh, Haryana and Punjab.  To handle the primary, secondary sale and marketing campaign of Hoshiarpur Brand Shop  To identify and capitalize industrial canopy activities at JCT, Sonalika Tractors and Hawkins Cookers for Hoshiarpur Brand Shop.  To identify and implement the branding opportunities at dealer and outdoor locations.  To assist in consumer finance programs at exclusive stores and direct dealers.