Product Manager

• Feb 2022 - Present

Program Manager - Product Growth

• May 2021 - Feb 2022

Working towards the growth of the loyalty/subscription product of Apollo247 i.e, "CIRCLE"(similar to what "Prime" is for Amazon) -- One of the biggest bets for A247 Working towards the growth of the loyalty/subscription product of Apollo247 i.e, "CIRCLE"(similar to what "Prime" is for Amazon) -- One of the biggest bets for A247

Manager - Product Growth | UK & USA

• Jun 2019 - May 2021

OYO is one of the world's fastest-growing hotel chain org, with over 23K hotels spread across 800 cities in 80 countries. EU(UK & Spain), US- Customer Acquisition lead: Performance Marketing - App & Website acquisition(UAC, affiliate, remarketing). KPI: CAC, CPI, ROI and ROAS. - Enabling cross-channel demand migration- Brand campaign; TG identification and Brand proposition projects. UK- CRM lead: Triggered and promotional campaigns for OYO UK across App and Web channel, while optimizing the funnel to increase revenue contribution(User activation and Retention); KPI - DAU, MAU & product conversion. CRM tool - MoEngage.US, UK- Sales Call center channel lead: Revenue growth(Pnl), which entails via Marketing & Product revision for the US, UK geo.

Manager - Product Growth | LatAm(Brazil & Mexico)

• Apr 2020 - Sep 2020

Latam(Brazil & Mexico)- Growth marketing(Sales called center) channel: For Brazil and Mexico's sales call center (Pnl). - Built operational efficiency leading to higher revenue contribution. - Induced a quality improvement program by creating a feedback loop with the ground team to meet ever-increasing consumer expectations.- Introduced in a fresh online payment mode during the inception of pandemic >> led to 45% revenue recovery.

Marketing Lead

• Aug 2018 - May 2019

ImageKit.io is a bootstrap B2B SAAS product leading in CDN enabled web and app performance product.- Led marketing, withholding -- Product Marketing, Growth, Data analysis, and project management. • Architected and led ImageKit.io's complete content framework, and a robust content roadmap. This laid the groundwork for future builds at different stages of the customer journey.• Leading strategic cross-functional thinking and collaboration, end to end campaign management. Optimizing marketing strategy based on the intersection of product analytics, funnel analysis, experimentation, and roadmap planning, and client feedbacks/survey.• Managing content distribution: Newsletters and automated workflow emails for lead nurturing• Collaborated with the CEO for building a strategic monthly marketing $X budget allocation, to drive business goals. • Defining target market basis size, willingness to pay and purchase behaviors, and positioning exercise for TG.Projects:• Built product onboarding flow, with focus on the more seamless/robust bottom-funnel, based product analytics, and website conversion funnel(Also, built D7 retention, D28 retention campaign)• Launched and lead Freemium model launch, along with two feature launches to drive user growth and increased market penetration via increasing product accessibility: Under a tight timeline, worked with the engineering team to instantiate formalized development. Managed more than 100% monthly signup growth.Product Price point: Helped for overall pricing and positioning of the product releases to stack up against the competitors & meeting the revenue. Research: Customized research studies like customer satisfaction survey and competition mapping (features/price)• Made strategies to grow customer base with the Freemium model.• Helped revamp ImageKit.io website to better the user experience and communicate the value proposition of the product. Improved visitor to signup conversion rate.

Online Marketing

• Apr 2017 - Jul 2018

Vinove Software and services is tech solution org with more than 6000+ clients worldwide.• Managed two clients: Pixelcrayons and Invoicera. Led team of four marketers, withholding different verticals from the ground up to help build a separate entity, i.e., INBICS - Marketing agency. • A bit of a jack of trades -- got our initial client growth in the first five months by leveraging precisely targeted email marketing campaign, and content marketing to a specific segment.• Managed monthly budget of $X across Google Search, Display and Facebook campaigns for clients. Managed end to end client conversion metrics• Market research to build and understand market segments available. And further to define target market basis size, willingness to pay and purchase behaviors.• Worked closely with the Sales team seeking new avenues for revenue generation. • Develop and implemented surveys to analyze the clients market and its competitors.

Founder || Product & Marketing

• Jun 2015 - Mar 2017

Launched pan India operational eCommerce store for tailor-made and personalized furniture and home decor -- HomeGrip.com, attaining 90+ sellers across India. • Led the partnership with logistics partners. Took care of client partnership, brand awareness, and lead generation marketing.• Built a technical and marketing team of 3 people from the ground up to scale.• Managed and expanded seller base of 90+ retailers, manufacturers, importers.• Spoke to customers every week to improve the product and provide customer support. • Managed online merchant facilities, logistics, and distribution channels• Revised business model and platform, helping both - partnered clients and customers. This lead to growth in the customer pipeline.As the co-founder of a startup, I remember the countless experiences I gained around listening to user feedback, hard negotiation with numerous brands/retailers/manufacturers/local business owners, and also the sheer groundwork that goes into building a company.

Software Developer - Intern

• May 2014 - Jul 2014

HCL Technologies is a next-generation global technology company that helps enterprises reimagine their businesses for the digital age.With a worldwide network of R&D, innovation labs and delivery centers, and 150,000+ ‘Ideapreneurs’ working in 49 countries.• Spreaheaded project to built an in-house performance evaluation tool, using JAVA script and C++.• Performed and assisted ongoing projects. HCL Technologies is a next-generation global technology company that helps enterprises reimagine their businesses for the digital age.With a worldwide network of R&D, innovation labs and delivery centers, and 150,000+ ‘Ideapreneurs’ working in 49 countries.• Spreaheaded project to built an in-house performance evaluation tool, using JAVA script and C++.• Performed and assisted ongoing projects.