Ankur Nautiyal- 9 Years in Digital Marketing

Digital Marketing Manager at AAYNA
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Contact Information
us****@****om
(386) 825-5501
Location
Delhi, India, IN
Languages
  • English Native or bilingual proficiency

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Varun Varma

Ankur is a diligent person who has a great skill in the field of digital marketing. He is a quick learner and a person who is always curious to learn new advancements in the field of digital marketing.

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Credentials

  • Google Ad Words
    Google
    Sep, 2014
    - Nov, 2024

Experience

    • India
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Dec 2021 - Present

      Managing overall digital marketing campaigns & the strategies for the social media campaigns for AAYNA & AKARA • Analyzed the performance of the websites and made necessary optimizations to improve theperformance • Adroit in conducting keyword research and developing engaging PPC Ads on Google, Facebook & Instagram platforms • Initiating SEO techniques of on-page optimization, white hat techniques and enhancing the rank of the website / position in the search engine results page • Adept at search engine optimization, social media optimization and social media marketing to enhance the reach of the organizational websites/web pages • Conducting competitive research & traffic analyses. • Fetching campaign performance reports by using Google analytics tool and optimizing the campaigns for the best possible outcome • Ideated various campaign for the successful launch of new products & service line. • Handling lead generation/conversion operations through the digital marketing campaigns • Handling the SEO for https://www.aaynaclinic.com/ https://akarabyaayna.com/ Show less

    • India
    • Advertising Services
    • Digital Marketing Specialist
      • Jun 2017 - Nov 2020

      • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. • Develop and monitor campaign budgets. • Prepare accurate reports on our marketing campaign’s overall performance. • Collaborate with internal teams to create landing pages and optimize user experience • Identify the latest trends and technologies affecting our industry. • Evaluate important metrics that affect our website traffic, service quotas, and target audience. • Work with your team to brainstorm new and innovative growth strategies. • Oversee and manage all contests, giveaways, and other digital projects. • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate • Developing business growth strategies and plans • Managing and retaining relationships with existing clients • Identifying and mapping business strengths and customer needs • Researching business opportunities and viable income streams Show less

    • India
    • Legal Services
    • 1 - 100 Employee
    • Digital Marketing Engineer
      • May 2015 - May 2017

      • Managed the overall digital marketing campaigns of the firm • Researched and analyzed the strategies for the social media campaigns / platform finalization • Conducted competitive research and identified the core key words / target audience • Optimized the various pages of the company in-sync with the requirements of various social media platforms to enhance the reach of the companies' web pages among the target audience • Explored various online media marketing opportunities including mobile apps, social media platforms, blogs and online forums to maximize the business reach • Executed social media engagement and brand awareness campaigns • Developed the content, banners and images of the organization’s websites • Fetched and analyzed accurate reports of the website performance metrics for proper website management • Employed various web analytics tools and evaluated the performance of the organizations websites • Analyzed the performance of the websites and made necessary optimizations to improve the performance • Maintained an up-to-date cognizance of the digital marketing trends • Collated and organized the database of the websites • Implemented various off-page, on-page optimization and white hat techniques and enhanced the position of the website in SERP • Established quality back-links with trusted websites and enhanced the rank of the website • Involved in content development operations and contributed well researched keywords in the content • Stayed abreast with the Google updates and remained active on Moz, Alexa • Handled the digital marketing operations of the organization’s multiple websites including www.salmankhurshid.com, www.chamberofsalmankhurshid.com, www.dpsworldfoundation.com, www.drzakirhusainmemorialtrust.com, www.myfarrukhabad.org, www.hindbhartiyamfoundation.com Show less

    • India
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Digital Marketing Executive
      • Dec 2012 - Apr 2015

      • Managed multiple pay per click advertising campaigns on various platforms including Google, Bing & Facebook • Enhanced the quality score of the key words/PPC ads and minimized the cost per click of the ads • Researched the industry specific online trends/search terms and maximized the keyword data • Conducted the keyword research & developed engaging PPC campaigns in sync with the client’s marketing goals • Analyzed the advertisement objectives/target audience and developed the PPC campaign strategy / Ad content • Ensured that the campaigns are in compliance with the budget constraints and run efficiently • Generated and maintained the reports of negative campaigns • Fetched the campaign reports on a daily basis and formulated the monthly / weekly reports • Assured accuracy in the Ad content and ensured that the product requirements are clearly defined / delivered • Planned and executed various test campaigns to enhance the overall campaign performance • Developed proposals for the cross functional teams which identify the marketing opportunities beyond PPC campaigns • Monitored the PPC campaigns performance and ensured the generation / conversion of quality leads Show less

    • India
    • Outsourcing and Offshoring Consulting
    • 700 & Above Employee
    • Junior Engineer – Database Administrator
      • Nov 2010 - Nov 2012

      • Maintained the back-up sheets of the log files • Performed the hot and export back-up activities • Organized the space management operations of the portal sites • Formulated the Tata Sky check-list • Conducted the ARP Cache clearance activity • Maintained the patch management sheets • Maintained the back-up sheets of the log files • Performed the hot and export back-up activities • Organized the space management operations of the portal sites • Formulated the Tata Sky check-list • Conducted the ARP Cache clearance activity • Maintained the patch management sheets

Education

  • Sikkim Manipal University - Distance Education
    Master of Business Administration (M.B.A.), Information System Management
  • Punjab Technical University
    Bachelor of Technology - BTech, Computer Science
    2007 - 2010
  • Punjab Board of Technical Education and Industrial Training
    Diploma in Computer Science Engineering
    2004 - 2007

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