Experience

ReachMobi

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Product Manager, Mobile Apps

  • 2023 - Present



AppLovin

• United States
• Software Development
• 700 & Above Employee

• Monetization & Product Specialist

  • 2021 - 2023

  Austin, Texas, United States In my tenure at Applovin Corporation, I ventured into uncharted territories of B2C gaming monetization, scaling revenue by reimagining products like Wordle and Hooked. My strategic blueprint for in-game ad bidding and a data-driven A/B testing approach amplified revenue and user engagement. Amidst the challenges of our post-IPO phase and Apple's IDFA policy changes, my Product Scorecard tool and automation strategies ensured we navigated these waters with resounding success.



Google

• United States
• Software Development
• 700 & Above Employee

• Data Insights Specialist for Google I/O 2021

  • 2020 - 2021

  I played a role in bridging the gap between Google and developers at the momentous Google I/O 2021 event. I engineered key metrics for Google's multifaceted products and initiated an automation overhaul for metadata tagging across Twitter and YouTube, reducing/eliminating the need for custom reports. Improved performance and reach of various Google developer social products/channels including Android, Chrome, Cloud, Maps, TensorFlow, Firebase, Search, etc.



ShopNow

• Founder (Acquired)

  • 2018 - 2020

  Atlanta, GA Started ShopNow with a simple idea: give startups a megaphone by connecting them with influencers and streamlining the buying process. Our platform managed to resonate with a 10M+ audience and got some nods from industry veterans. Grateful for the journey and the acquisition that followed.



BINKLEY & Associates, Inc.

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Investment Banking Analyst

  • 2017 - 2018

  Atlanta, GA Drove two $25M+ VC acquisitions from negotiation to closure. Implemented a pitch book strategy that improved our deal sourcing efficiency. Activities spanned vetting businesses, creating buyer outreach lists, and preparing sale-process materials and definitive agreements, supporting successful deal completions.



Sunbelt Business Brokers - Atlanta

• United States
• Investment Banking
• 1 - 100 Employee

• M&A Intern

  • 2016 - 2017

  Atlanta, GA Immersed in the thrilling world of multi-million dollar sell-side M&A deals at Sunbelt, I honed my skills in forecasting and growth projections, utilizing sophisticated DCF models to steer our strategies. The intricate art of drafting Pitch Books and CIMs, coupled with exhaustive industry and buyer research, became my forte. From initial client pitches to transaction closings, my hands-on involvement, under the expert guidance of Managing Directors, contributed significantly to our deal-making… Show more Immersed in the thrilling world of multi-million dollar sell-side M&A deals at Sunbelt, I honed my skills in forecasting and growth projections, utilizing sophisticated DCF models to steer our strategies. The intricate art of drafting Pitch Books and CIMs, coupled with exhaustive industry and buyer research, became my forte. From initial client pitches to transaction closings, my hands-on involvement, under the expert guidance of Managing Directors, contributed significantly to our deal-making success. Show less