Experience

Lovely Professional University

• India
• Education Administration Programs
• 700 & Above Employee

• Senior Officer - Digital Marketing

  • May 2023 - Present



Green Apple Media Solutions

• Punjab, India

• Digital Marketing Expert & Training Head

  • Apr 2021 - Mar 2023

  • Develop and implement internet marketing for clients including SEO, Google & Facebook Ads, Remarketing concepts, Content & automated Email marketing campaigns. • Evaluating digital marketing campaigns prepare weekly reports and pro-actively participated in the team meetings. • Managed more than $2M digital marketing budget for digital campaigns. • Conduct keyword research, monitor ad performances, search terms on Google Ads & improve quality score to achieve ad rank. • Execute… Show more • Develop and implement internet marketing for clients including SEO, Google & Facebook Ads, Remarketing concepts, Content & automated Email marketing campaigns. • Evaluating digital marketing campaigns prepare weekly reports and pro-actively participated in the team meetings. • Managed more than $2M digital marketing budget for digital campaigns. • Conduct keyword research, monitor ad performances, search terms on Google Ads & improve quality score to achieve ad rank. • Execute remarketing campaigns to improve the conversion & brand establishment. • Co-ordinate with clients related to their Ad designs and content approvals. • Create monthly plan & road map strategies of all the digital projects & execute with the help of team. • Support SEO Strategy; Engage with interdisciplinary marketing team including content strategists, designers, and front-end developers to design and implement marketing projects. • Identified target audience, produce email lists & driving content strategy for email marketing. Achievements: • Generated more than 8000 leads through digital campaigns of our client with the conversion rate of 3%. Ticket size of per lead was Rs. 50000 yearly. Revenue generated through leads were nearly Rs. 1, 20, 00,000. • “Teamwork Makes the DreamWorks” Award given by the company to our digital team because of our extra efforts to make the things possible & easy. Show less • Develop and implement internet marketing for clients including SEO, Google & Facebook Ads, Remarketing concepts, Content & automated Email marketing campaigns. • Evaluating digital marketing campaigns prepare weekly reports and pro-actively participated in the team meetings. • Managed more than $2M digital marketing budget for digital campaigns. • Conduct keyword research, monitor ad performances, search terms on Google Ads & improve quality score to achieve ad rank. • Execute… Show more • Develop and implement internet marketing for clients including SEO, Google & Facebook Ads, Remarketing concepts, Content & automated Email marketing campaigns. • Evaluating digital marketing campaigns prepare weekly reports and pro-actively participated in the team meetings. • Managed more than $2M digital marketing budget for digital campaigns. • Conduct keyword research, monitor ad performances, search terms on Google Ads & improve quality score to achieve ad rank. • Execute remarketing campaigns to improve the conversion & brand establishment. • Co-ordinate with clients related to their Ad designs and content approvals. • Create monthly plan & road map strategies of all the digital projects & execute with the help of team. • Support SEO Strategy; Engage with interdisciplinary marketing team including content strategists, designers, and front-end developers to design and implement marketing projects. • Identified target audience, produce email lists & driving content strategy for email marketing. Achievements: • Generated more than 8000 leads through digital campaigns of our client with the conversion rate of 3%. Ticket size of per lead was Rs. 50000 yearly. Revenue generated through leads were nearly Rs. 1, 20, 00,000. • “Teamwork Makes the DreamWorks” Award given by the company to our digital team because of our extra efforts to make the things possible & easy. Show less



Value Creatives

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Analyst - Digital Marketing

  • Aug 2020 - Apr 2021

  • Lead projects of all sizes by defining key project objectives, key performance metrics, goals and deadlines. • Bolstered blog content with attention to SEO and keyword research, helping drive total site traffic up by 65%. • Developed & implemented SEO strategies to the websites, which includes on-page optimization, off-page optimization & content development. • Tracked & analysed success of natural search & paid search optimization using Google Analytics. • Conduct monthly reports… Show more • Lead projects of all sizes by defining key project objectives, key performance metrics, goals and deadlines. • Bolstered blog content with attention to SEO and keyword research, helping drive total site traffic up by 65%. • Developed & implemented SEO strategies to the websites, which includes on-page optimization, off-page optimization & content development. • Tracked & analysed success of natural search & paid search optimization using Google Analytics. • Conduct monthly reports and pro-actively participated in weekly team meetings with Heads. • Created email-marketing strategy of our external clients & to create brand awareness. • Doubled the e-commerce growth of our client 4 consecutive months from revenue generated Rs. 50,000 to Rs. 6,50,000 per month. Show less • Lead projects of all sizes by defining key project objectives, key performance metrics, goals and deadlines. • Bolstered blog content with attention to SEO and keyword research, helping drive total site traffic up by 65%. • Developed & implemented SEO strategies to the websites, which includes on-page optimization, off-page optimization & content development. • Tracked & analysed success of natural search & paid search optimization using Google Analytics. • Conduct monthly reports… Show more • Lead projects of all sizes by defining key project objectives, key performance metrics, goals and deadlines. • Bolstered blog content with attention to SEO and keyword research, helping drive total site traffic up by 65%. • Developed & implemented SEO strategies to the websites, which includes on-page optimization, off-page optimization & content development. • Tracked & analysed success of natural search & paid search optimization using Google Analytics. • Conduct monthly reports and pro-actively participated in weekly team meetings with Heads. • Created email-marketing strategy of our external clients & to create brand awareness. • Doubled the e-commerce growth of our client 4 consecutive months from revenue generated Rs. 50,000 to Rs. 6,50,000 per month. Show less



Amritsar College of Engg. & Tech, Amritsar

• India
• Higher Education
• 1 - 100 Employee

• Senior Digital Marketing

  • Jan 2018 - Aug 2020

  • Defined & developed accurate metrics for digital promotional campaigns in order to analyse the impact and performance of particular digital channels. • Implemented SEO (Search Engine Optimization) strategies to improve search ranking & traffic to websites. • Achieved maximum ROI in paid search campaigns by collecting and analysing data and identifying trends and insights. • Worked on remarketing campaigns & video campaigns for increased visibility and brand awareness. • Optimized… Show more • Defined & developed accurate metrics for digital promotional campaigns in order to analyse the impact and performance of particular digital channels. • Implemented SEO (Search Engine Optimization) strategies to improve search ranking & traffic to websites. • Achieved maximum ROI in paid search campaigns by collecting and analysing data and identifying trends and insights. • Worked on remarketing campaigns & video campaigns for increased visibility and brand awareness. • Optimized lead nurturing process & qualified or relevant leads sent to the area counsellors for converting those leads into sales. • Created email-marketing strategy according to the courses & implemented with creatives to the data we gathered from online channels. • Created, edited and improved the content that audience was looking for and optimized the path to conversion. • Conducted monthly reports and pro-actively participated in weekly team meetings with Heads. Show less • Defined & developed accurate metrics for digital promotional campaigns in order to analyse the impact and performance of particular digital channels. • Implemented SEO (Search Engine Optimization) strategies to improve search ranking & traffic to websites. • Achieved maximum ROI in paid search campaigns by collecting and analysing data and identifying trends and insights. • Worked on remarketing campaigns & video campaigns for increased visibility and brand awareness. • Optimized… Show more • Defined & developed accurate metrics for digital promotional campaigns in order to analyse the impact and performance of particular digital channels. • Implemented SEO (Search Engine Optimization) strategies to improve search ranking & traffic to websites. • Achieved maximum ROI in paid search campaigns by collecting and analysing data and identifying trends and insights. • Worked on remarketing campaigns & video campaigns for increased visibility and brand awareness. • Optimized lead nurturing process & qualified or relevant leads sent to the area counsellors for converting those leads into sales. • Created email-marketing strategy according to the courses & implemented with creatives to the data we gathered from online channels. • Created, edited and improved the content that audience was looking for and optimized the path to conversion. • Conducted monthly reports and pro-actively participated in weekly team meetings with Heads. Show less



KocharTech

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Digital Marketing Executive with Product Expertise on MDM Solutions

  • Feb 2016 - Mar 2017

  • Implemented digital marketing techniques according to the strategic plan shared by seniors. • Contributed to the company’s blog for on-page & off-page optimization. • On Page Optimization worked in relation to Meta tag creation, xml sitemap creation, Alt tag placement, create Robot.txt file, internal linking etc. • Expertise in competitor research, spy on social media profiles & tracked their link building activity with the help of SEO tool. • Keyword analysis & wrote ad copies… Show more • Implemented digital marketing techniques according to the strategic plan shared by seniors. • Contributed to the company’s blog for on-page & off-page optimization. • On Page Optimization worked in relation to Meta tag creation, xml sitemap creation, Alt tag placement, create Robot.txt file, internal linking etc. • Expertise in competitor research, spy on social media profiles & tracked their link building activity with the help of SEO tool. • Keyword analysis & wrote ad copies of Google ad campaigns. • Coordinated with creative team on the development of images ads, email creative and banners. • Analysed the business performance with the help of digital tools and reports. • Tracked the website traffic flow & provided internal reports regularly based on Google Analytics. • Evaluated competitor’s Digital Marketing strategies. Show less • Implemented digital marketing techniques according to the strategic plan shared by seniors. • Contributed to the company’s blog for on-page & off-page optimization. • On Page Optimization worked in relation to Meta tag creation, xml sitemap creation, Alt tag placement, create Robot.txt file, internal linking etc. • Expertise in competitor research, spy on social media profiles & tracked their link building activity with the help of SEO tool. • Keyword analysis & wrote ad copies… Show more • Implemented digital marketing techniques according to the strategic plan shared by seniors. • Contributed to the company’s blog for on-page & off-page optimization. • On Page Optimization worked in relation to Meta tag creation, xml sitemap creation, Alt tag placement, create Robot.txt file, internal linking etc. • Expertise in competitor research, spy on social media profiles & tracked their link building activity with the help of SEO tool. • Keyword analysis & wrote ad copies of Google ad campaigns. • Coordinated with creative team on the development of images ads, email creative and banners. • Analysed the business performance with the help of digital tools and reports. • Tracked the website traffic flow & provided internal reports regularly based on Google Analytics. • Evaluated competitor’s Digital Marketing strategies. Show less