Experience

ZikZuk

• India
• Financial Services
• 1 - 100 Employee

• Associate Director

  • Jun 2022 - Present



YES BANK

• India
• Banking
• 700 & Above Employee

• Business Intelligence and Strategic Projects

  • Apr 2021 - Jul 2022

  1. Successfully developed comprehensive Zonal and Region-wise Sales Productivity dashboards for a large team of over 7,000 Branch Banking employees, enabling efficient tracking and analysis of sales performance across multiple dimensions.2. Implemented cutting-edge business tracking tools, resulting in a remarkable 15% growth in NTB (New-To-Bank) onboarding, showcasing a strong focus on driving new business acquisition.3. Strategically identified and capitalized on cross-sell opportunities by leveraging in-depth analysis of cross product holdings penetration data of Retail Liabilities, Retail Assets, and Business Banking customers, effectively achieving portfolio deepening and maximizing revenue potential.4. Led the planning and execution of Zonal and Regional Business Reviews, providing valuable insights and feedback to align efforts with individual Key Result Areas (KRAs) and drive performance improvement across the organization.5. Played a pivotal role in formulating robust business strategies to expand the customer base, drive revenue growth, and consistently achieve challenging sales targets.6. Maintained a keen oversight on the opening of Savings accounts, ensuring adherence to stipulated Turnaround Time (TAT), while proactively identifying and highlighting any technical issues to the operations team for prompt resolution. Show less

• Product and Program Manager

  • Feb 2019 - Mar 2021

  1. Effectively led and managed a high-performing team of 3,200+ Sales Managers across 1,074 branches, driving the acquisition and cross-selling of a wide range of products including Program accounts, Fixed deposits, Investments, Insurance, TFx, POS, Credit and Debit Cards, and Rural assets.2. Successfully grew the acquisition and product cross-sell channel portfolio by an impressive 1,700 Cr, leveraging a robust customer acquisition engine and implementing targeted strategies to drive business growth.3. Spearheaded the launch of a CRM campaign for 3,200+ Sales Managers, resulting in the mapping of 1 million previously unmapped accounts on the YES Genie CRM platform. This initiative led to a significant increase in customers not meeting the average monthly balance criteria, from 39% to 43%.4. Implemented an impactful "Outreach" campaign aimed at winning back high-potential customers, resulting in a notable 12% increase in NAV (Net Asset Value) value.5. Actively driving the adoption and utilization of digital banking platforms such as YES Mobile, YES Online, YES Robot, YES Genie, and YES Service Portal, enabling customers to experience seamless and convenient banking services.6. Orchestrated PAN India Branch activities to maximize New-To-Bank (NTB) and Existing-To-Bank (ETB) business, leading to remarkable results including an 80% increment in lead generation, a 35% increment in lead closure, and a 10% increment in new customer acquisition. Show less



HDFC Life

• India
• Insurance
• 700 & Above Employee

• Agency Planning and Distribution Channel Manager

  • Sep 2017 - Feb 2019

  1. Implemented a streamlined and efficient end-to-end onboarding process, significantly reducing the Insta pre-recruitment licensing onboarding applications Turnaround Time (TAT) from 30 days to just 3 days. This resulted in a remarkable improvement in channel efficiency, soaring from 29% to an impressive 80%.2. Leveraged automation and robotics to develop a cutting-edge voice BOT, enhancing the pre-recruitment licensing funnel and driving greater efficiency.3. Played a pivotal role in driving the Digital Initiative Transformation, successfully transitioning from offline to mobile-based applications, enabling a more seamless and user-friendly experience for both customers and employees.4. Designed comprehensive KPIs, incentive structures, bonuses, sales campaigns, and management processes for the Sales team, optimizing performance and driving sales growth.5. Launched the highly successful "Agency Life program" across 180+ branches, which made a significant contribution of 55% to the overall business.6. Developed and enhanced the digital presence of advisors by designing their portfolios, enabling them to effectively engage with prospects and drive business growth.7. Introduced a dedicated service architecture for the Top Financial Consultant Help-desk, providing specialized and dedicated support to high-end distributors who contribute a substantial 40% to the channel's business.8. Streamlined the FTR (First-Time-Right) documentation process, implementing lean methodologies and eliminating errors, resulting in a remarkable 30% increase in productivity.9. Created and prepared over 400 engaging Morning Huddle Topics for more than 4,500 employees, facilitating productive discussions and fostering a collaborative environment during the Agency Huddle Standing meetings. Show less

• Deputy Program Manager

  • Aug 2016 - Oct 2017

  1. Successfully managed the partnership with HDFC Bank, a prominent channel partner, by implementing various engagement strategies such as contests, product trainings, and facilitating IRDA certifications. These initiatives played a crucial role in driving business growth and fostering a strong relationship with HDFC Bank.2. Developed a robust persistency management framework specifically for HDFC Bank branches, aimed at reducing lapsation rates and ensuring long-term customer retention. This strategic framework effectively addressed lapsation challenges and contributed to the overall profitability and sustainability of the business. Show less

• Bancassurance Manager

  • Jul 2015 - Jul 2016

  1. Utilized the expertise of the Human Life Calculator (HLC) system to identify potential clients based on their expenses and investments, enabling accurate assessment of financial loss and offering tailored solutions to mitigate risks.2. Implemented a strategic restructuring of the branch mapping for Frontline Sales Leaders, resulting in improved customer engagement and enhanced sales performance.

• Management Trainee Program

  • Jun 2014 - Jun 2015

  1. Successfully guided 40 Bank employees to meet their sales revenue and portfolio profitability targets within the third-party product parameters, demonstrating exceptional sales acumen and delivering outstanding results.2. Accomplished annual life insurance sales targets and surpassed cross-sell parameters in FY 14-15, showcasing the ability to drive sales growth and effectively leverage cross-selling opportunities.