Experience

Cobu

• France
• Software Development
• 1 - 100 Employee

• VP of Product

  • Sep 2021 - Present

  Denver, Colorado, United States Drive product innovation across Cobu's B2B and B2C products. Apply lean startup methodologies to discover, prototype, and test ideas and then bring them to market with our engineering, customer success, marketing, and sales teams.



FRONTSTEPS

• United States
• Software Development
• 1 - 100 Employee

• Product Manager

  • Jul 2020 - Aug 2021

  Denver, Colorado, United States Managed web-based portals and mobile apps used by property management companies, condominiums, and residential communities. Planned and led the integration of security, accounting, and payments functionality into home owner portals and mobile apps.



ThriveHive

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Product Management

  • Nov 2017 - May 2020

  Denver, Colorado, United States Owned the roadmap for Thrivehive’s SaaS products and led multiple product teams that designed, developed, and supported DIY marketing tools for small businesses. Functionality added to the award winning app included a recommendations engine, posting functionality with post suggestions and scheduling, review solicitation, performance insights, and a marketing grade. Acted as the product owner for the recommendations engine and worked closely with the engineers in an agile process on a… Show more Owned the roadmap for Thrivehive’s SaaS products and led multiple product teams that designed, developed, and supported DIY marketing tools for small businesses. Functionality added to the award winning app included a recommendations engine, posting functionality with post suggestions and scheduling, review solicitation, performance insights, and a marketing grade. Acted as the product owner for the recommendations engine and worked closely with the engineers in an agile process on a daily basis. Also collaborated with data scientists to build similarity models to use with the recommendations engine. Recommendations were customized and prioritized for each user based on their online presence and activity on Google, Facebook, Instagram, Twitter, and Yelp. Also added a team of marketing specialists who trained small businesses on the tools and provided additional marketing guidance. Transitioned to ThriveHive with the acquisition of Closely. Show less



Closely, Inc.

• United States

• VP, Product Operations and Marketing

  • Nov 2011 - Oct 2017

  Denver, Colorado, United States As VP, Product Operations and Marketing for a start-up company I had many responsibilities, including product management, marketing, partner integrations and management, billing, and customer support. As product manager, defined the requirements for a product that provided detailed marketing guidance to small businesses in an automated fashion. Conducted user research, wrote user stories, maintained the product roadmap, participated in testing cycles, and generated the content that… Show more As VP, Product Operations and Marketing for a start-up company I had many responsibilities, including product management, marketing, partner integrations and management, billing, and customer support. As product manager, defined the requirements for a product that provided detailed marketing guidance to small businesses in an automated fashion. Conducted user research, wrote user stories, maintained the product roadmap, participated in testing cycles, and generated the content that was an integral part of the product. The product was acquired by ThriveHive. Led and oversaw all marketing efforts for Closely's products. Defined and managed the campaigns that acquired more than 150K small business users for the Perch mobile app. My team wrote all content for the Perch Learning Center, a resource designed to help small businesses establish a successful social presence. The team also managed the email communication that ensured a successful on-boarding experience for our customers. Closely entered into a variety of partnerships with companies such as American Express, hibu, Moz, Main Street Hub, GoDaddy, US Foods, and GatherUp. Was the main contact for our partners and worked with them to define requirements for customizations and integrations. Also on-boarded and trained partner teams, set up support portals with customized documentation and videos, and provided marketing guidance. Also set up our support portals using ZenDesk and UserVoice, including documentation, videos, and canned responses. Scaled our team with remote support staff. Show less



Verio

• Technology, Information and Internet
• 1 - 100 Employee

• Senior Manager, Product Management

  • Nov 2009 - Oct 2011

  Englewood, Colorado, United States Selected third-party SaaS tools to add to Verio’s hosting solution and managed the process from contract negotiation through launch. Researched vendors, solicited and evaluated proposals, negotiated contracts and managed the ongoing relationship with vendors. Defined the integration via API, wrote requirements, developed financial models, and set pricing. Worked closely with vendors to customize the tools for Verio and its white-label partners to provide a seamless user experience. Presented to… Show more Selected third-party SaaS tools to add to Verio’s hosting solution and managed the process from contract negotiation through launch. Researched vendors, solicited and evaluated proposals, negotiated contracts and managed the ongoing relationship with vendors. Defined the integration via API, wrote requirements, developed financial models, and set pricing. Worked closely with vendors to customize the tools for Verio and its white-label partners to provide a seamless user experience. Presented to partners and Verio’s senior leadership team on a regular basis to provide transparency into processes and gain approval. Third party tools included DIY web site builders, SEO and SEM tools, local search marketing tools, and email marketing services. Show less



Local Matters

• Netherlands
• Business Consulting and Services
• 1 - 100 Employee

• Senior Product Director (GM, Local Media Properties)

  • Apr 2006 - Sep 2009

  Denver, Colorado, United States Directed the development and monetization of high traffic local directory sites. Responsibilities included product strategy and new product development, product maintenance and improvements, ongoing partnership management, traffic acquisition (SEM and SEO), media monetization, and reporting. Developed the roadmap for the sites and managed a team of product managers, web producers, publishers, developers, SEM specialists, data analysts, and editors. Wrote all business requirements to… Show more Directed the development and monetization of high traffic local directory sites. Responsibilities included product strategy and new product development, product maintenance and improvements, ongoing partnership management, traffic acquisition (SEM and SEO), media monetization, and reporting. Developed the roadmap for the sites and managed a team of product managers, web producers, publishers, developers, SEM specialists, data analysts, and editors. Wrote all business requirements to improve the monetization and user experience and to move the sites from a .NET platform to a Java platform. Wrote all reporting requirements to implement Omniture on the sites. Worked closely with business development to identify new partners and revenue opportunities and managed relationships with partners, including Orbitz, Yellowbook, Yellowpages.com, Yahoo, Google, Apartments.com, and Forrent.com to optimize the traffic for the partners as well as reach internal revenue goals. Collaborated with software engineers, QA engineers, information architects, and designers to make user interface changes, add data feeds, implement reporting and tracking changes, optimize revenue, and add new functionality. Show less



CSG Systems, Google, TeleTech and others

• INDEPENDENT CONTRACTOR / MBA STUDENT

  • Sep 2002 - Mar 2006

  Denver, Colorado, United States Worked independently on marketing projects and translation/localization projects on and off site as a project manager and linguist. Clients included Google, Avaya, TeleTech, CSG Systems, J.D. Edwards (now Oracle), and Liaison Multilingual. Attended classes towards the MBA degree from January 2003 to May 2005.



CSG Systems

• Software Localization Manager

  • Jun 2001 - Sep 2002

  Englewood, Colorado, United States Managed the localization of CSG's customer care and billing solution for the telecommunications industry. Introduced a localization process to CSG and selected tools to localize the system components. Managed external independent contributors and completed all projects on schedule and within budget.



Growzone

• Poland
• Professional Training and Coaching
• 1 - 100 Employee

• Director of Product Management

  • Sep 2000 - Jun 2001

  Centennial, Colorado, United States Defined feature set for Internet-based direct marketing applications and self-edit web sites, wrote functional requirements and specifications, and created the product development schedule. Wrote marketing plan, implemented marketing campaigns, and developed product collateral.



ICG Communications

• Telecommunications
• 1 - 100 Employee

• Product Manager

  • Apr 2000 - Sep 2000

  Englewood, Colorado, United States Managed the release of ICG’s DSL service in 15 US markets. Defined product positioning and developed sales support materials, set pricing and created sales and revenue forecasts, developed business cases to expand into new markets and introduce new service features, and managed the relationship with the DSL vendor. Defined processes in collaboration with cross-functional teams, including Engineering, Billing, Provisioning, Corporate Communications, Marketing, Sales, Customer Service, and… Show more Managed the release of ICG’s DSL service in 15 US markets. Defined product positioning and developed sales support materials, set pricing and created sales and revenue forecasts, developed business cases to expand into new markets and introduce new service features, and managed the relationship with the DSL vendor. Defined processes in collaboration with cross-functional teams, including Engineering, Billing, Provisioning, Corporate Communications, Marketing, Sales, Customer Service, and Training. Show less



J.D. Edwards

• United Kingdom
• Software Development
• 700 & Above Employee

• Translation Contractor

  • Jul 1999 - Dec 1999

  Denver, Colorado, United States Translated accounting software from English to German.



Quark Software Inc.

• Software Development
• 200 - 300 Employee

• Marketing Manager

  • Apr 1997 - Apr 1999

  Denver, Colorado, United States Hired and directed a team responsible to market QuarkXPress, the company’s flagship product. Developed marketing plans and supervised worldwide mass mailings, on-line promotions, telemarketing campaigns, case studies, and bundle promotions, resulting in steady product upgrades. Defined and supervised the implementation of co-marketing programs with manufacturers and resellers, resulting in a continuous increase in sales of new products on the Windows platform. Prepared operational and marketing… Show more Hired and directed a team responsible to market QuarkXPress, the company’s flagship product. Developed marketing plans and supervised worldwide mass mailings, on-line promotions, telemarketing campaigns, case studies, and bundle promotions, resulting in steady product upgrades. Defined and supervised the implementation of co-marketing programs with manufacturers and resellers, resulting in a continuous increase in sales of new products on the Windows platform. Prepared operational and marketing budgets, set pricing, and forecast sales.

• Product Manager

  • Apr 1994 - Apr 1997

  Denver, Colorado, United States Managed product team of trainers, sales staff, writers, and project managers responsible for QuarkImmedia, an Internet and multimedia authoring tool. Responsibilities included product definition, early adopter programs, beta tests, production, and marketing. Developed project schedules and supervised the production of all product components, resulting in the delivery of all product components on schedule. Also developed and managed the distribution channel. Created marketing campaigns and… Show more Managed product team of trainers, sales staff, writers, and project managers responsible for QuarkImmedia, an Internet and multimedia authoring tool. Responsibilities included product definition, early adopter programs, beta tests, production, and marketing. Developed project schedules and supervised the production of all product components, resulting in the delivery of all product components on schedule. Also developed and managed the distribution channel. Created marketing campaigns and directed the implementation of all marketing efforts worldwide. Managed strategic relationships with vendors, distributors, direct resellers, and third-party developers.

• Lead Translator

  • Apr 1993 - Apr 1994

  Denver, Colorado, United States Managed the release of QuarkXPress Passport for Windows, a multi-language version of QuarkXPress. Coordinated joint marketing campaigns between Apple and Quark in three European countries. Translated software and documentation from English into German.



Brasher & Company

• United States
• 1 - 100 Employee

• Assistant to Corporate and Securities Counsel

  • 1991 - 1993

  Wrote business plans for start-up companies, conducted legal research, and prepared legal documents for client companies.