Founder & MD

• Feb 2022 - Present

Founder

• Nov 2015 - Feb 2023

Strategy without Action​ = Fiction. Action without Returns = Failure. Action without Strategy = Fiasco. Strategy without Action​ = Fiction. Action without Returns = Failure. Action without Strategy = Fiasco.

Director Marketing & Sales Excellence (Global Role)

• Jan 2013 - Jul 2015

Being a part of global marketing, this role provides transformational leadership and guides the development of Go-To Market strategy (commercial excellence and customer centricity projects) globally, specifically in the area of channel and distribution management.

Head and General Manager - Business Excellence

• Feb 2009 - Dec 2012

Business excellence mainly aims at bringing in transformation through evolving sales and marketing processes mainly in the areas of distribution and channel management for enhancing productivity and people development. Make the organisation future ready with right IT strategy for supporting the customer facing and sales processes

Six Sigma Black Belt

• Jul 2007 - Jan 2009

Six Sigma and Lean are a very powerful business improvement tools aimed at achieving highest level efficiency & effectiveness of operations to support top line and bottom line growth Six Sigma and Lean are a very powerful business improvement tools aimed at achieving highest level efficiency & effectiveness of operations to support top line and bottom line growth

Product Manager (Hybrid Rice)

• Jun 2005 - Jun 2007

Hybrid Rice is a revolution in the country helping farmers increase the yields and income substantially and move rice farming from subsistence to surplus stage. This is the growing technology segment of the seed industry and a multi-pronged strategy is adopted for the transfer of this technology. Responsible for Go-To-Market strategy, Crop P&L and Long range planning Hybrid Rice is a revolution in the country helping farmers increase the yields and income substantially and move rice farming from subsistence to surplus stage. This is the growing technology segment of the seed industry and a multi-pronged strategy is adopted for the transfer of this technology. Responsible for Go-To-Market strategy, Crop P&L and Long range planning

Portfolio Manager Agrochemicals - All India

• Oct 2004 - Jun 2005

Portfolio Management – Insecticides, Fungicides, herbicides and Growth Promoters. Top line and bottom line responsibility Portfolio Management – Insecticides, Fungicides, herbicides and Growth Promoters. Top line and bottom line responsibility

Jr Marketing Specialist

• Nov 2002 - Oct 2004

Support to Marketing and Portfolio Management activities like pricing, stock management, S&OP and market research Support to Marketing and Portfolio Management activities like pricing, stock management, S&OP and market research

Sales Officer

• Jan 1998 - May 2001

• Distributor/Stockist account management • Demand, Supply and Receivables monitoring at the secondary channel level • Supervising, training and guiding Sales trainees (6) and Field assistants (24) • Organizing ad-campaigns, implementing strategies, schemes and USPs for product promotion • Networking with Public and Private agencies for product endorsements and joint promotions • Distributor/Stockist account management • Demand, Supply and Receivables monitoring at the secondary channel level • Supervising, training and guiding Sales trainees (6) and Field assistants (24) • Organizing ad-campaigns, implementing strategies, schemes and USPs for product promotion • Networking with Public and Private agencies for product endorsements and joint promotions

Sales Trainee

• Oct 1996 - Dec 1997

Involved in field promotion activities like displays, awareness/adoption campaigns, ensuring timely availability of the product etc Involved in field promotion activities like displays, awareness/adoption campaigns, ensuring timely availability of the product etc