Anjali Bedwal
Senior Manager - Brand Solutions at The Good Creator Co.- Claim this Profile
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Bio
Credentials
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Foundations of Digital Marketing and E-commerce
CourseraMay, 2023- Nov, 2024
Experience
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The Good Creator Co.
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India
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Technology, Information and Media
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1 - 100 Employee
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Senior Manager - Brand Solutions
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Jun 2023 - Sep 2023
- Led programmatic campaigns/smart campaigns - Combined influencer marketing with performance marketing strategies to boost ROAS. - Ran regular experiments to ensure ROAS is achieved for brands and influencers engagement in the app is also high
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Content Strategy Lead
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Jan 2023 - May 2023
- Led influencer marketing campaigns for Forest Essentials, The Titan World, Flipkart, Love Beauty & Planet, Kapiva, MyGlamm, St. Botanica, and many more brands. - Created specific content strategy according to the brand's tonality which helps them meet their objectives. - Collaborated with cross-functional teams to align content strategies. - Created and oversaw content calendars and plans. - Track and calculate content ROI. - Achieved KPIs of 1% CTR and CPV below 0.5. -… Show more - Led influencer marketing campaigns for Forest Essentials, The Titan World, Flipkart, Love Beauty & Planet, Kapiva, MyGlamm, St. Botanica, and many more brands. - Created specific content strategy according to the brand's tonality which helps them meet their objectives. - Collaborated with cross-functional teams to align content strategies. - Created and oversaw content calendars and plans. - Track and calculate content ROI. - Achieved KPIs of 1% CTR and CPV below 0.5. - Ensured that content strategy meets business objectives. - Analyzed content marketing strategy to evaluate whether it's working or not. - Led a team to execute the campaigns smoothly.
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Senior Content Strategist
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Mar 2022 - Dec 2022
- Provided support to the brands with the marketing campaign plan that fulfilled their objective. - Managed multiple influencer projects from curating themes/plans to identification and execution by anticipating challenges and ensuring deadline and budget adherence. - Co-created content with influencer partners by guiding them in their creative execution and copywriting. - Strategized and improved content delivery and promotion. - Developed content governance guidelines according to… Show more - Provided support to the brands with the marketing campaign plan that fulfilled their objective. - Managed multiple influencer projects from curating themes/plans to identification and execution by anticipating challenges and ensuring deadline and budget adherence. - Co-created content with influencer partners by guiding them in their creative execution and copywriting. - Strategized and improved content delivery and promotion. - Developed content governance guidelines according to the brand’s needs and ensured they are followed.
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Bulbul (acquired by The Good Glamm Group)
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India
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Technology, Information and Internet
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1 - 100 Employee
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Producer
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Apr 2021 - Mar 2022
- Produced 100+ YouTube videos per month to help establish a content commerce ecosystem - Worked with the network of 500+ creators largely on youtube - Managed In-House brand shoot- MyFav, NOOR
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Assistant Producer
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Jan 2020 - Mar 2021
- Built and established a relationship with creators - Co-created YT videos with creators that bought new users every month on the app - Produced more than 2000 product videos per month for the App - Managed live- Fashion, Beauty & Health
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Sahara Samay
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India
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Media Production
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200 - 300 Employee
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Production Executive
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Jul 2019 - Jan 2020
- Manage TV news broadcasts. - Coordinate activities of the news production team. - Oversee the type and order of news stories to create a cohesive show. - Ensure productions run on time. - Monitor news broadcasts - Manage TV news broadcasts. - Coordinate activities of the news production team. - Oversee the type and order of news stories to create a cohesive show. - Ensure productions run on time. - Monitor news broadcasts
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Rus Education
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India
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Education Administration Programs
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100 - 200 Employee
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Content Marketing Intern
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Jan 2019 - Apr 2019
- Created and published engaging content for website and social media platforms - Write, edit, proofread and improve posts - Optimize content according to SEO - Manage content distribution to online channels and social media platforms to increase web traffic - Develop an editorial calendar - Stay up-to-date with developments and generate new ideas to draw the audience’s attention - Produced a video for Women's Day campaign - Created and published engaging content for website and social media platforms - Write, edit, proofread and improve posts - Optimize content according to SEO - Manage content distribution to online channels and social media platforms to increase web traffic - Develop an editorial calendar - Stay up-to-date with developments and generate new ideas to draw the audience’s attention - Produced a video for Women's Day campaign
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Synch Soft Technologies Private Limited
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India
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Software Development
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1 - 100 Employee
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Social Media Intern
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Jun 2017 - Jul 2017
- Manages the company's social media accounts and posts content. - Brainstorms campaign ideas. - Monitor various social media platforms such as Facebook, Instagram, and Twitter. - Manages the company's social media accounts and posts content. - Brainstorms campaign ideas. - Monitor various social media platforms such as Facebook, Instagram, and Twitter.
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Education
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2016 - 2019
AAFT Media Studies
Bachelor of Journalism And Mass Communication, Mass Communication, Advertising
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