Senior Account Manager

• Apr 2023 - Present

Account Manager

• Feb 2022 - Apr 2023

Junior Communications Manager

• Dec 2019 - Jan 2022

• Clientele – Sofitel Dubai The Palm, Forrey & Galland, JYSK, BurJuman Mall, Atmosphere Hotels & Resorts Maldives, Pink Mango, Right Bite, Al Ain Square, LALA, KETO, EMAC, Deerfield’s Mall • Designing and managing the execution of local and regional strategic PR plans/ Communication campaigns. • Drafting a broad range of articles, press releases, blogs, and social media posts to be published in the public domain. • Leading the preparation of key spokesperson within the company, managing the needs for their participation in events & interviews. • Strong time management, organizational skills, and attention to detail while working across multiple issues, stories, and stakeholders. • Contact point for every crisis event and managing the involvement of key stakeholders to respond immediately. • Developing online strategies to give visibility to special projects and initiatives from different departments. • Executing activity plans to enhance corporate image and reputation via multi-communication and PR activities on social media, mass media, and direct communication (event, workshop, seminar, etc.) to different targets of consumers and stakeholders. • Building and maintaining good relations with journalists and press agencies nationwide to make them understand well about Clients’ activities/ products and support Company’s business. • Preparing coverage and analytical reports based on PR results achieved on a weekly, monthly and quarterly basis, post-event reports, and case study reports. Show less

PR Account Executive

• May 2018 - Nov 2019

• Clientele – Mandarin Oriental Hotel Group, Mandarin Oriental Jumeira, Dubai, North Island Seychelles, Velaa Private Island Maldives, Beluga Dubai, Carine, IZU Brasserie, Expedia, Campbell Gray Hotel Group, Avani Hotels & Group, The Seminyak Beach Resort & Spa Bali, Alissar Flowers. • Working with extensive genre of luxury Hospitality and Lifestyle Clients on daily basis, and management of their social media handles. Closely monitoring the social media performance and insights for clients. • Drafting a broad range of articles, press releases, blogs, and social media posts to be published in the public domain. • Establishing newsletters, and PR strategies/plans. • Cultivating and maintaining effective relationships with top editors, bloggers and influencers to negotiate impactful coverage and create a strong brand perception in the region. • Preparing coverage and analytical reports based on PR results achieved on a weekly, monthly and quarterly basis, post-event reports, and case study reports. • Responsible for researching and creating content for online campaigns and social media. • Drafting communication send out, advertising proposals, and creating Fact Sheets. Show less

PR & Content Executive

• Jul 2017 - May 2018

• Clientele – CarpetsCC, Preciosa Lighting, DKNY, Cole Haan • Analyzing social media performance and insights • Content creation (articles, press releases, blogs, brochures, Media Kit) • Establishing newsletters, and PR strategies/plans. • Relationship management with top editors, bloggers and influencers • Preparing coverage and analytical reports based on PR results achieved on a weekly, monthly and quarterly basis, post-event reports, and case study reports. • Clientele – CarpetsCC, Preciosa Lighting, DKNY, Cole Haan • Analyzing social media performance and insights • Content creation (articles, press releases, blogs, brochures, Media Kit) • Establishing newsletters, and PR strategies/plans. • Relationship management with top editors, bloggers and influencers • Preparing coverage and analytical reports based on PR results achieved on a weekly, monthly and quarterly basis, post-event reports, and case study reports.

Assistant Account Executive

• Feb 2015 - Jul 2015

• Preparing PR Plans and event reports for clients and addressing Clients' Queries through e-mails and phone. • Designed and implemented strategic business plan objectives and wrote press materials and made presentations to media representatives. • Consulted with advertising agencies to arrange promotional campaigns in all types of media. • Managed all internal, external and crisis communication, and drafted and edited content for organizational publications, including employee newsletters and stockholders' reports. • Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages. • Developed innovative marketing and PR strategies. • Corresponding on behalf of the organization with the client. Show less

Content Writer

• Jun 2014 - Dec 2014

- Converting ideas into creative headlines and body copy. - Updated digital media with snappy, timely content daily. - Understood and adhered to content best practices and product specifications. - Conceptualizing contents for company blog, keeping customers updated and engaged. - Reviewed published materials and recommended revisions to scope, format and content. - Concurrently managed numerous writing projects with strict headlines. - Reviewed copy and made updates ensuring correct implementation of graphic standards, using in-house style guides. - Managed writers, remote freelancers, designers, media specialists,, production staff and others. - Managed several campaigns and translated client desires into compelling campaigns. - Wrote and edited long and short form copy for blogs, websites, social media, presentations, training materials and more. - Developed and maintained a database of high-quality boilerplate copy, enabling faster service and turn around for time-sensitive projects. - Wrote and edited marketing emails, landing pages, white papers, data sheets, newsletters and ads. - Maintained working knowledge of marketing and SEO strategies. - Managed and documented all client account activity using contact relationship management (CRM) program. - Arranged peer reviews of manuscripts. - Performing in-depth research for content management. Show less

PR Intern

• Oct 2011 - Jan 2012

- Attending WIP (work in process) calls/meeting with the client. - Preparing minutes of the meeting (MOM). - Preparing Event reports and PR Plans for clients. - Media Pitching, Follow-ups, Blogging. - Collaborating reviews and media reports for clients. - Preparing media weekly and monthly plans for clients. - Corresponding on behalf of the organization with the client. - Attending WIP (work in process) calls/meeting with the client. - Preparing minutes of the meeting (MOM). - Preparing Event reports and PR Plans for clients. - Media Pitching, Follow-ups, Blogging. - Collaborating reviews and media reports for clients. - Preparing media weekly and monthly plans for clients. - Corresponding on behalf of the organization with the client.

PR Intern

• May 2011 - Jun 2011

- Maintaining good relations with the clients. - Addressing queries of the clients through phone and mails. - Handling events and writing Press Releases. - Maintaining good relations with the clients. - Addressing queries of the clients through phone and mails. - Handling events and writing Press Releases.

PR Trainee

• May 2010 - May 2010

Tracking, Dossiers, Media Pitching, Follow-Ups, Press releases. Tracking, Dossiers, Media Pitching, Follow-Ups, Press releases.