Student

• Aug 2020 - Present

Marketing Intern

• Jan 2023 - Apr 2023

• Connected with four teams to create content buckets, shoot content, and execute a marketing plan • Crafted posting strategy to optimize account reach for all three Method360 brands • Work with multiple teams to ensure seamless branding between Method360 and its three brands • Connected with four teams to create content buckets, shoot content, and execute a marketing plan • Crafted posting strategy to optimize account reach for all three Method360 brands • Work with multiple teams to ensure seamless branding between Method360 and its three brands

SMU Student Senate Democracy Fellow

• Jul 2022 - Mar 2023

• Spearheaded the SMU Votes Project in collaboration with the Student Senate in conjunction with MTV’s Campus Votes Project to promote civic engagement and educate my peers on community involvement • Collaborate with students from around the nation to learn more about civic engagement through zoom discussion calls and asynchronous discussion forums • Assemble resources for students on campus to assist them in navigating the voting process • Spearheaded the SMU Votes Project in collaboration with the Student Senate in conjunction with MTV’s Campus Votes Project to promote civic engagement and educate my peers on community involvement • Collaborate with students from around the nation to learn more about civic engagement through zoom discussion calls and asynchronous discussion forums • Assemble resources for students on campus to assist them in navigating the voting process

Digital Media Chair

• Feb 2021 - Mar 2023

• Overhauled the digital media marketing plan for the second largest organization at SMU to boost insights and analytics by over 150% • Lead the communications team, which is made up of 22 associate members who carry out a variety of media related tasks such as content creation, blog writing and physical advertisement management • Use internally collected data to update and optimize marketing plans for large scale events on campus that define the SMU experience such as Midnight Market, which attracts over 1,000 students every semester Show less

Aerie Ambassador

• Jul 2021 - Jul 2022

- Created content to promote American Eagle's loungewear brand Aerie - Worked in a very diverse network of women to create content that promoted Aerie's larger message of body positivity and size/disability inclusivity within the mainstream women's clothing market today - Kept in touch with the Aerie team and submitted check-ins every two weeks - Featured on Aerie's main social media pages multiple times - Created content to promote American Eagle's loungewear brand Aerie - Worked in a very diverse network of women to create content that promoted Aerie's larger message of body positivity and size/disability inclusivity within the mainstream women's clothing market today - Kept in touch with the Aerie team and submitted check-ins every two weeks - Featured on Aerie's main social media pages multiple times

Advisory Board Member

• Sep 2020 - Jun 2022

- Mentor members of the freshmen-only Hilltop Scholars Program - Plan and execute events such as trivia nights, study sessions and service projects. - Mentor members of the freshmen-only Hilltop Scholars Program - Plan and execute events such as trivia nights, study sessions and service projects.

Social Media Marketing Intern

• Jun 2021 - Aug 2021

• Managed social media accounts for four clients through varied platforms (Facebook, LinkedIn, Instagram, and Twitter) and learned how to use AirTable, Hootsuite and Click Up • Conducted industry research to keep up with large-scale algorithmic changes in social media and integrate strategy changes to improve client-account management plans • Collaborated with external teams within the company based out of different countries and time zones • Managed social media accounts for four clients through varied platforms (Facebook, LinkedIn, Instagram, and Twitter) and learned how to use AirTable, Hootsuite and Click Up • Conducted industry research to keep up with large-scale algorithmic changes in social media and integrate strategy changes to improve client-account management plans • Collaborated with external teams within the company based out of different countries and time zones