Marketing Director

• Jan 2008 - Present

I lead the Marketing Team on all of its efforts including social media and am certified in Google Analytics and Google Adwords. In particular, I: - Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying trends; determining system improvements; implementing change. - Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising and trade promotion programs. - Identify marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses. - Sustain rapport with key accounts; exploring specific needs; anticipating new opportunities. - Strategic alliances and partnerships. - Provide information by collecting, analyzing, and summarizing data and trends. - Accomplish marketing and organization mission