Experience

EPHEC

• Belgium
• Higher Education
• 200 - 300 Employee

• Lecturer (Economics and Marketing)

  • Sep 2011 - Present

  • Teaching economics and marketing (in French and in English) at undergraduate level such as Economics, Management, Global Marketing, Integrated Marketing Communication. Responsible of the Option Communication in the 3rd Year. • Supervising students at their work placement in Brussels and in other Erasmus countries and guiding them on their thesis during their last year. I mainly follow students doing their training ship and final thesis in the luxury sector such as Delvaux, Dior, BMW, Jaguar and Pierre Marcolini. Show less



Aspria Group

• United Kingdom
• Wellness and Fitness Services
• 100 - 200 Employee

• Marketing Manager

  • Nov 2008 - Oct 2011

  Marketing plan Development of a marketing plan intended to stimulate sales. This includes a Retention and Acquisition marketing plan adapted to the Luxury market. Communication plan Development and implementation of online and offline communication tools while supporting the company's sales objectives and ensuring that all tools are consistent and meet company’s guidelines. Events Setting up and managing events while respecting the image of the brand and the club's strategy. Show less



Pierre Marcolini - Chocolatier

• Belgium
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Marketing Director at Pierre Marcolini

  • May 2007 - Oct 2009

  • Defining the Marketing and Communication strategy Marketing Plan: Develop and execute the international marketing plan in line with the marketing strategy. Communication Plan: The Prodigious Chocolatier must shine through related disciplines > Via press relations, boosting his ‘The place to be seen’ credo by revealing his avant-gardism through his original creations. > Via advertising which should have a memorable impact, confirming Pierre Marcolini as the Prodigious Chocolatier. > Via Internet, spreading the ‘Pierre Marcolini’ phenomenon by drawing together a network of connoisseurs and addicts... > Via boutiques, creating the opportunity for the public to meet the creator himself, for example for the launch of his latest creation... > Via partnerships and events, which will create a Buzz around Pierre Marcolini, the true aesthete and art lover, by revealing his passions, inspirations and dreams... Liaise with Communication Agencies and Press Attachés Internal Communication: Working with the marketing team to ensure staff are regularly informed on new products, events and Pierre Marcolini’s strategy. Work with HR to ensure the groups vision, values and brand position are communicated via training programs and rewards. • Responsible for the brand building : Manage the brand to ensure a consistent, global, high quality image is communicated in all markets. • Set up and manage marketing budgets • Team management: Recruit and manage appropriately skilled resources to ensure a high return on marketing investment. • Member of the Management Committee. Show less



Hermès

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Commercial and Marketing Manager

  • 1996 - 2000

  • Responsible for the commercial department team: order book management, client services, suppliers’ management, communication of product range and new products launch. • Supervision of the training of the commercial team, agents and point of sales managers and the implementation of training tools: goodyear construction, new products launch and order procedure. • Member of the Planning & Production team: identification of priorities, stock levels target, customer deadlines, special order requests and miscellaneous issues. • Member of the Product Committee: development of new products, product range review and identification of marketing and commercial strategies. • In charge of events’ organisation: world-wide promotions, new collections’ introduction, private sales (Brussels, Cambridge, Oxford, Paris), point of contact with press agencies and journalists. • Development of analytical and statistical reports on flagship products, point of sales, market segments and business profitability. • Responsible for the set up and monitoring of Budgets, Pricing structure and Product Mix. Show less