Experience

LawWithoutWalls

• United States
• Legal Services
• 1 - 100 Employee

• Program Director

  • Oct 2016 - Present

  Director at LawWithoutWalls (LWOW). Legal innovation program extraordinaire. LWOW transforms how law and business collaborate. Follow us to follow legal innovation and connect with our community of global change agents. Visit our website at www.lwow.org Director at LawWithoutWalls (LWOW). Legal innovation program extraordinaire. LWOW transforms how law and business collaborate. Follow us to follow legal innovation and connect with our community of global change agents. Visit our website at www.lwow.org



Strategist/Consultant

• United States
• Design Services

• Branding & Communications Planning Specialist

  • 2017 - Present



Spark - Brighter Thinking

• United Kingdom
• Design Services
• 100 - 200 Employee

• Brand Executive

  • 2016 - 2017

  Provided clients with brand and packaging design, retail localization, shelf placement and user functionality strategies. Drove the conception and development of company’s new website, digital and offline press strategies and communications. Provided clients with brand and packaging design, retail localization, shelf placement and user functionality strategies. Drove the conception and development of company’s new website, digital and offline press strategies and communications.



South China Morning Post SCMP

• Hong Kong
• Newspaper Publishing
• 700 & Above Employee

• Director, Community Engagement and Marketing Specialist

  • 2004 - 2006

  Developed mass market public service campaigns and community fundraising events for the South China Morning Post. Worked extensively with local and international non-profits/NGOs – driving efforts that raised millions of dollars for humanitarian services and relief. Developed mass market public service campaigns and community fundraising events for the South China Morning Post. Worked extensively with local and international non-profits/NGOs – driving efforts that raised millions of dollars for humanitarian services and relief.



MetroMedia Technologies MENA

• United Arab Emirates
• Media Production
• 1 - 100 Employee

• VP Marketing, Clarity Data Systems

  • 2003 - 2004

  Responsible for marketing and product development of bespoke direct marketing CRM (Customer Relationship Management) solutions targeted to publishers and consumer product marketers in China. Responsible for marketing and product development of bespoke direct marketing CRM (Customer Relationship Management) solutions targeted to publishers and consumer product marketers in China.



City Weekend

• China
• Media Production
• 1 - 100 Employee

• Founding member, VP Advertising/Marketing, GM Shanghai

  • 1998 - 2003

  Founding member/VP Marketing of China’s leading English-language entertainment city guide launched 1998 in Beijing, China. As General Manager, successfully rolled out the City Weekend brand into Shanghai in 2000. Responsibilities include all aspects of magazine development - financial planning/budgets, acquisition and growth of ad revenue, branding, marketing and distribution strategy, editorial direction, special media products and website UX design and rollout. Founding member/VP Marketing of China’s leading English-language entertainment city guide launched 1998 in Beijing, China. As General Manager, successfully rolled out the City Weekend brand into Shanghai in 2000. Responsibilities include all aspects of magazine development - financial planning/budgets, acquisition and growth of ad revenue, branding, marketing and distribution strategy, editorial direction, special media products and website UX design and rollout.



Ketchum

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Supervisor

  • 1995 - 1998

  Account Supervisor for multiple Hunt-Wesson brands (Knott's Berry Farm, Peter Pan Peanut Butter and Rosarita Mexican Food), Mondavi's Woodbridge label, and Pacific Bell Internet Services. Led brand planning and positioning, target market research and testing, and execution of broadcast, print, radio and direct mail campaigns. Account Supervisor for multiple Hunt-Wesson brands (Knott's Berry Farm, Peter Pan Peanut Butter and Rosarita Mexican Food), Mondavi's Woodbridge label, and Pacific Bell Internet Services. Led brand planning and positioning, target market research and testing, and execution of broadcast, print, radio and direct mail campaigns.



Citron Haligman Bedecarre

• Sr. Account Executive

  • 1994 - 1995

  Sr. Account Manager in charge of Macy's West and Celestial Seasonings teas. Led development to identify, sell-in and execute new brand strategy for both accounts. Managed a heavy production schedule of over 25+ broadcast commercials per year. Sr. Account Manager in charge of Macy's West and Celestial Seasonings teas. Led development to identify, sell-in and execute new brand strategy for both accounts. Managed a heavy production schedule of over 25+ broadcast commercials per year.



Leo Burnett

• 1 - 100 Employee

• Media Planner

  • 1991 - 1994

  Media Planner/Buyer for the Tropicana Orange Juice group. Managed, planned and reconciled Tropicana’s annual media budget across national and spot TV, radio and print. Breadth of experience include kid's marketing, new product launches, design of heavy-up and competitive response tests, evaluation of event proposals and sell-in to account teams/clients and competitive and target analyses. Media Planner/Buyer for the Tropicana Orange Juice group. Managed, planned and reconciled Tropicana’s annual media budget across national and spot TV, radio and print. Breadth of experience include kid's marketing, new product launches, design of heavy-up and competitive response tests, evaluation of event proposals and sell-in to account teams/clients and competitive and target analyses.