Anita Hoffman
Chief Operations Officer at Vivid Candi- Claim this Profile
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Bio
Experience
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Vivid Candi
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United States
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Marketing Services
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1 - 100 Employee
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Chief Operations Officer
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Jul 2019 - Aug 2022
Malibu, CA Focused on driving top-line revenue growth, operational excellence, and corporate stewardship for a nationally recognized, full-service digital marketing agency. ● Increased flagship client spend by 600% by leading an enterprise-wide shift to focus on garnering high-value partners with budgets and resources that enable them to take full advantage of the agency’s robust capabilities. ● Improved overall client retention by 300% through the implementation of an innovative set of metrics… Show more Focused on driving top-line revenue growth, operational excellence, and corporate stewardship for a nationally recognized, full-service digital marketing agency. ● Increased flagship client spend by 600% by leading an enterprise-wide shift to focus on garnering high-value partners with budgets and resources that enable them to take full advantage of the agency’s robust capabilities. ● Improved overall client retention by 300% through the implementation of an innovative set of metrics and reporting, as well as a restructuring of our team, hiring talent with stronger niche expertise to develop a hierarchy within the agency. ● Introduced the utilization of consultants to position the agency for reshaping the brand for scalability.
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Vice President Operations
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Jan 2019 - Jun 2019
Malibu, CA Partnered with the agency’s CEO and CTO to execute multiple business development projects aimed at attracting new clients and bolster overall retention. ● Assumed leadership over 20 cross-functional direct reports through the creation and implementation of a singular, cohesive business unit. ● Spearheaded a corporate giving initiative that secured a key partnership with a non-profit focused on spurring entrepreneurship among disadvantaged youth. ● Continued to lead sales, increased… Show more Partnered with the agency’s CEO and CTO to execute multiple business development projects aimed at attracting new clients and bolster overall retention. ● Assumed leadership over 20 cross-functional direct reports through the creation and implementation of a singular, cohesive business unit. ● Spearheaded a corporate giving initiative that secured a key partnership with a non-profit focused on spurring entrepreneurship among disadvantaged youth. ● Continued to lead sales, increased client engagement and retainer size.
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Head Of Sales & Account Executive
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Jan 2018 - Dec 2018
Malibu, CA ● Account executive responsible for overseeing the agency’s highest revenue generating clients, thereby driving record sales growth. ● Increased year-over-year client spend 100% by demonstrating value through a highly-tailored approach to brand strategy, PPC and PPV campaigns, influencer and affiliate brand partnerships, and social media marketing.
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Yoga Gives Back
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United States
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Non-profit Organizations
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1 - 100 Employee
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Events Coordinator
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2015 - 2020
Los Angeles, CA Established the Mid-Atlantic chapter for a 501(c)(3) non-profit providing micro-financing and educational funds for impoverished women and children across India. ● Core Steering Committee Member for the 11th and 12th Annual Galas, with over 250 guests in attendance. ● Visited all NGO partners throughout India—alongside the organization’s founder and a small team of international ambassadors—to interface directly with program recipients. ● Founded the Mid-Atlantic chapter… Show more Established the Mid-Atlantic chapter for a 501(c)(3) non-profit providing micro-financing and educational funds for impoverished women and children across India. ● Core Steering Committee Member for the 11th and 12th Annual Galas, with over 250 guests in attendance. ● Visited all NGO partners throughout India—alongside the organization’s founder and a small team of international ambassadors—to interface directly with program recipients. ● Founded the Mid-Atlantic chapter, established a strong volunteer network, spearheaded successful regional events. ● Assisted numerous ambassadors of the organization in Southern California to coordinate and execute fundraising events, sponsorships and presence at conferences. Show less
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Eniware, LLC
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United States
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Medical Device
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1 - 100 Employee
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Executive Assistant to CEO
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2016 - 2016
Washington, DC De facto brand ambassador for a medical instrument sterilization company founded by a research partner of Jonas Salk, focused on developing power independent medical instruments for the developing world. ● Managed all CEO-related activities and edited highly-technical documents essential for stakeholder assessment.
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Clarity Media Group
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Newspaper Publishing
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1 - 100 Employee
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Intern for CEO & Executive Director
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2013 - 2014
New York, NY Supported media training workshops for Fortune 500 CEOs and high-profile clients, providing a framework for delivering key messages in a consistent, compelling way.
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Education
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USC Annenberg School for Communication and Journalism
Master of Arts - MA, Global Communication (Dual Degree LSE and USC) -
The London School of Economics and Political Science (LSE)
Master of Science - MSc, Global Media and Communications (Dual Degree LSE and USC) -
Stanford University Graduate School of Business
LEAD Professional Certificate, Executive Education -
The New School
Bachelor of Science - BSc, Health Promotion and Education