Anita Hoffman

Chief Operations Officer at Vivid Candi
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area

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Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Chief Operations Officer
      • Jul 2019 - Aug 2022

      Malibu, CA Focused on driving top-line revenue growth, operational excellence, and corporate stewardship for a nationally recognized, full-service digital marketing agency. ● Increased flagship client spend by 600% by leading an enterprise-wide shift to focus on garnering high-value partners with budgets and resources that enable them to take full advantage of the agency’s robust capabilities. ● Improved overall client retention by 300% through the implementation of an innovative set of metrics… Show more Focused on driving top-line revenue growth, operational excellence, and corporate stewardship for a nationally recognized, full-service digital marketing agency. ● Increased flagship client spend by 600% by leading an enterprise-wide shift to focus on garnering high-value partners with budgets and resources that enable them to take full advantage of the agency’s robust capabilities. ● Improved overall client retention by 300% through the implementation of an innovative set of metrics and reporting, as well as a restructuring of our team, hiring talent with stronger niche expertise to develop a hierarchy within the agency. ● Introduced the utilization of consultants to position the agency for reshaping the brand for scalability.

    • Vice President Operations
      • Jan 2019 - Jun 2019

      Malibu, CA Partnered with the agency’s CEO and CTO to execute multiple business development projects aimed at attracting new clients and bolster overall retention. ● Assumed leadership over 20 cross-functional direct reports through the creation and implementation of a singular, cohesive business unit. ● Spearheaded a corporate giving initiative that secured a key partnership with a non-profit focused on spurring entrepreneurship among disadvantaged youth. ● Continued to lead sales, increased… Show more Partnered with the agency’s CEO and CTO to execute multiple business development projects aimed at attracting new clients and bolster overall retention. ● Assumed leadership over 20 cross-functional direct reports through the creation and implementation of a singular, cohesive business unit. ● Spearheaded a corporate giving initiative that secured a key partnership with a non-profit focused on spurring entrepreneurship among disadvantaged youth. ● Continued to lead sales, increased client engagement and retainer size.

    • Head Of Sales & Account Executive
      • Jan 2018 - Dec 2018

      Malibu, CA ● Account executive responsible for overseeing the agency’s highest revenue generating clients, thereby driving record sales growth. ● Increased year-over-year client spend 100% by demonstrating value through a highly-tailored approach to brand strategy, PPC and PPV campaigns, influencer and affiliate brand partnerships, and social media marketing.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Events Coordinator
      • 2015 - 2020

      Los Angeles, CA Established the Mid-Atlantic chapter for a 501(c)(3) non-profit providing micro-financing and educational funds for impoverished women and children across India. ● Core Steering Committee Member for the 11th and 12th Annual Galas, with over 250 guests in attendance. ● Visited all NGO partners throughout India—alongside the organization’s founder and a small team of international ambassadors—to interface directly with program recipients. ● Founded the Mid-Atlantic chapter… Show more Established the Mid-Atlantic chapter for a 501(c)(3) non-profit providing micro-financing and educational funds for impoverished women and children across India. ● Core Steering Committee Member for the 11th and 12th Annual Galas, with over 250 guests in attendance. ● Visited all NGO partners throughout India—alongside the organization’s founder and a small team of international ambassadors—to interface directly with program recipients. ● Founded the Mid-Atlantic chapter, established a strong volunteer network, spearheaded successful regional events. ● Assisted numerous ambassadors of the organization in Southern California to coordinate and execute fundraising events, sponsorships and presence at conferences. Show less

    • United States
    • Medical Device
    • 1 - 100 Employee
    • Executive Assistant to CEO
      • 2016 - 2016

      Washington, DC De facto brand ambassador for a medical instrument sterilization company founded by a research partner of Jonas Salk, focused on developing power independent medical instruments for the developing world. ● Managed all CEO-related activities and edited highly-technical documents essential for stakeholder assessment.

    • Newspaper Publishing
    • 1 - 100 Employee
    • Intern for CEO & Executive Director
      • 2013 - 2014

      New York, NY Supported media training workshops for Fortune 500 CEOs and high-profile clients, providing a framework for delivering key messages in a consistent, compelling way.

Education

  • USC Annenberg School for Communication and Journalism
    Master of Arts - MA, Global Communication (Dual Degree LSE and USC)
    2023 - 2024
  • The London School of Economics and Political Science (LSE)
    Master of Science - MSc, Global Media and Communications (Dual Degree LSE and USC)
    2022 - 2023
  • Stanford University Graduate School of Business
    LEAD Professional Certificate, Executive Education
  • The New School
    Bachelor of Science - BSc, Health Promotion and Education

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