Experience

TrueCommerce Denmark

• Denmark
• Software Development
• 1 - 100 Employee

• Director, Marketing - Nordic Region

  • May 2019 - Present

  Birkerød, Capital Region, Denmark - Part of the Danish leadership team reporting to the CMO in North America with a dotted line to the Managing Director, Europe. - Responsible for pipeline generation in the Nordic region with focus on Scandinavia: Generation & conversion of high-quality MQLs to SQLs, and working with my BDR, our Sales team and Partner Channel to ensure processes that move the SQLs down the pipeline to won deals. - Part of the Global Marketing Leadership Team consisting of regional Marketing Leaders from… Show more - Part of the Danish leadership team reporting to the CMO in North America with a dotted line to the Managing Director, Europe. - Responsible for pipeline generation in the Nordic region with focus on Scandinavia: Generation & conversion of high-quality MQLs to SQLs, and working with my BDR, our Sales team and Partner Channel to ensure processes that move the SQLs down the pipeline to won deals. - Part of the Global Marketing Leadership Team consisting of regional Marketing Leaders from the UK & Ireland, DACH and North America, working together to ensure global brand consistency, aligned internal processes, resource & knowledge sharing and comparable reporting. - Responsible for Product Marketing EMEA, working with internal stakeholders from Product Management, Sales, Presales and Professional Services across Europe to ensure efficient product roll-outs, including vision statements, competitive analysis, market messaging, internal communication/training and tracking pipeline results. - Driving a team of three talented marketeers in Denmark – and actively searching for a Swedish team member who will play a key role in our effort to expand our footprint in Sweden. - Setting the direction of the Nordic key focus areas, campaign motion, digital initiatives, partner marketing program and content creation – but I happily allocate the daily execution to my trusted team members. - Budget management, weekly and monthly reporting on Lead Sources, MQL:SQL conversion rate, Marketing ROI (cost per SQL) and a number of other marketing KPIs.

• Marketing Manager

  • May 2016 - May 2019

  Birkerød, Denmark - Planning and execution of marketing campaigns and initiatives in collaboration with the Product Managers and the Sales Team - locally and together with the UK Marketing Team - Responsible for the Danish TrueCommerce website: Text writing, graphics, SEO, Google Adwords and reporting using Google Analytics and other tools - Lead generation: Primarily through the website, webinars and email campaigns - Production of marketing material (such as customer videos and case… Show more - Planning and execution of marketing campaigns and initiatives in collaboration with the Product Managers and the Sales Team - locally and together with the UK Marketing Team - Responsible for the Danish TrueCommerce website: Text writing, graphics, SEO, Google Adwords and reporting using Google Analytics and other tools - Lead generation: Primarily through the website, webinars and email campaigns - Production of marketing material (such as customer videos and case stories) from A-Z: Customer interviews, text writing, layout / design and publication - Coordination of customer events and webinars from A-Z, including evaluation - Translation and proofreading of presentations, collateral and other material, ensuring that the company brand guidelines are followed - Social media: Working with UK Marketing to implement and maintain a cross-European LinkedIn strategy with a view to extend the network and increase customer satisfaction and lead generation - Monthly KPI reporting - Misc. coordination with external agencies and vendors - Misc. internal communication

• Marketing Coordinator

  • Nov 2013 - May 2016

  Birkerød, Denmark - Execution of all types of marketing campaigns and initiatives in collaboration with the Mkt. Manager, Product Managers and the Sales Team - Responsible for maintaining and updating the Danish website: Text writing, graphics, SEO, Google Adwords and reporting using Google Analytics and other tools - Lead generation, primarily through the website, webinars and email campaigns - Production of marketing material, e.g. customer videos and case stories from A-Z: Customer… Show more - Execution of all types of marketing campaigns and initiatives in collaboration with the Mkt. Manager, Product Managers and the Sales Team - Responsible for maintaining and updating the Danish website: Text writing, graphics, SEO, Google Adwords and reporting using Google Analytics and other tools - Lead generation, primarily through the website, webinars and email campaigns - Production of marketing material, e.g. customer videos and case stories from A-Z: Customer interviews, text writing, layout / design and publication - Coordination of customer events and webinars from A-Z, including evaluation - Translation and proofreading of presentations and other material, ensuring that the company brand guidelines are followed - Social media: Continuously updating the company LinkedIn profile with a view to extend the network and increase customer satisfaction and lead generation - Responsible for the monthly customer newsletter (writing and publishing) - Misc. coordination and collaboration with external agencies and vendors - Ad hoc CRM and reporting tasks



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Marketing Project Manager

  • Dec 2011 - Nov 2013

  Hellerup - Project management of sales and marketing activities - Online marketing campaigns - Website development and maintenance - Planning and implementing social media strategies - Driving and maintaining the social media platform for small and medium-sized businesses - Newsletters - Preparation and coordination of events - Selection, review and quality assurance of marketing material - Ensuring that internal privacy guidelines are followed -… Show more - Project management of sales and marketing activities - Online marketing campaigns - Website development and maintenance - Planning and implementing social media strategies - Driving and maintaining the social media platform for small and medium-sized businesses - Newsletters - Preparation and coordination of events - Selection, review and quality assurance of marketing material - Ensuring that internal privacy guidelines are followed - incl. informing and training internally in the organization - SEO / SEA Show less



Deltek

• United States
• Software Development
• 700 & Above Employee

• Marketing Associate

  • Apr 2007 - Dec 2011

  Copenhagen Area, Denmark - Assisting in the planning and execution of marketing strategies and campaigns - Writing newsletters, invitations, articles etc. - Online marketing campaigns (Google Adwords) - Responsible for the Danish website: Maintenance, updates and SEO - Translation & proofreading of manuals, product sheets, press releases, contracts, whitepapers etc. - Ad hoc marketing and communications task

• Marketing Assistant

  • 2009 - 2009

  Boston, USA 3 months' full-time internship with Deltek's US office: - Maintenance of the US website - Lead generation - Updating the CRM system - Ad hoc marketing tasks