Anita Udegbue

at WRTHY
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Contact Information
us****@****om
(386) 825-5501
Location
London Area, United Kingdom, UK

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Bio

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Credentials

  • Master Product Management
    PluralCode
    Sep, 2022
    - Nov, 2024
  • Integrated branding experience
    Orange Academy
    Nov, 2021
    - Nov, 2024
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
    Coursera
    Oct, 2019
    - Nov, 2024
  • Google Digital skills for Africa
    Google
    Mar, 2019
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
      • May 2023 - Present

      • Aug 2021 - May 2023

      I successfully managed project budgets and timelines, overseeing a total budget of over $10K. My primary objective was to ensure that project deliverables were met within the defined project scopes, deadlines, and available resources. To enhance communication and bridge any potential gaps, I utilized project management applications to engage with team members, track progress, and provide the necessary support throughout the project lifecycle. Furthermore, I took the lead in launching and executing an influencer Newsletter, resulting in a high influencer retention rate. Additionally, I provided valuable assistance in managing content and communications for various touchpoints within the influencer network.I also played a crucial role in the technical oversight of a portfolio comprising 5+ NGO partners, contributing to a community reach of over 100K individuals over a span of 2 years. I actively participated in developing and supporting two major campaigns aimed at promoting gender equality, with budgets exceeding $20K. These campaigns were instrumental in driving meaningful conversations on this important topic. Show less

    • United States
    • Mental Health Care
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Sep 2020 - May 2023

      I successfully managed a diverse portfolio of digital marketing initiatives, overseeing tasks such as video production, graphic design, scriptwriting, social media management, and online listings. By implementing effective strategies and optimizing performance based on valuable insights, I achieved significant milestones. Notably, I fostered strong relationships with clients, serving as their primary point of contact for project updates and inquiries. I also provided structure and guidance to a team of over 10 members, defining workflows and processes to ensure compliance with budgets and quarterly forecasts. My efforts yielded remarkable results, including a remarkable 65% increase in web traffic and notable growth across social media channels. To continuously improve our digital marketing campaigns, I conducted thorough post-reviews and consistently identified areas for enhancement, leading to seven consecutive months of increased client engagements. Additionally, I proactively identified emerging trends and insights, enabling me to optimize spending and overall performance based on these valuable findings. Show less

  • Gold West Africa
    • Lagos, Nigeria
    • Social Media Manager
      • Jul 2020 - Dec 2022

    • United States
    • Software Development
    • 200 - 300 Employee
    • Global Virtual Intern
      • Aug 2022 - Sep 2022

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Project coordinator/Operations lead
      • Jul 2021 - Jan 2022

    • United States
    • Non-profit Organizations
    • Virtual Assistant
      • Jun 2020 - Jul 2021

    • Nigeria
    • Non-profit Organizations
    • 1 - 100 Employee
      • Jan 2020 - Oct 2020

      I executed numerous communication initiatives for over 10 health, financial stability, and education campaigns. In this role, my responsibilities included generating both internal and external communications materials to effectively convey our message. Additionally, I oversaw the implementation of promotional strategies for at least five new campaigns annually. To ensure smooth operations, I skillfully managed and coordinated teams ranging from 20 to 70 volunteers during various projects and initiatives.By leveraging my expertise, I secured valuable press coverage in five national and digital publications such as TVC News, AIT, Channels, BellaNaija, and TopNaija. These efforts significantly contributed to enhancing brand awareness and promoting our organization's programs and initiatives. To shape public opinion, I carefully crafted and implemented communications strategies that aligned with the organization's objectives and needs.Moreover, I demonstrated astute financial acumen by effectively managing our limited marketing-communications budget and making strategic decisions to achieve optimal results while working within project constraints. Show less

      • Apr 2019 - Jan 2020

    • Administrative Assistant
      • Apr 2018 - Mar 2019

Education

  • Ravensbourne University London
    Master of Business Administration - MBA, Business Administration and Management, General
    2023 - 2024
  • Lagos State University
    Bachelor of Science - BS, Microbiology, General
    2013 - 2018

Community

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