Anita is an energetic brand-builder and community connector who pushes boundaries and delivers exceptional value. I first met Anita when I came to her to refine the Simply for Strings brand, content and copy. At that first meeting, I was truly amazed by Anita's ability to quickly and precisely capture the essence of the brand through insightful and considered questions. Her expertise and passion for branding and copy is world-class. In the consultation period, Anita had many insightful ideas that were quick wins for the business and added real value straight away. The long-term benefit is still paying dividends 4-years later with a strong brand that knows its core values and its customers. At the heart of Anita's incredible expertise is a deep and authentic desire to create value for others in business and in life. Anita doesn't just exist in a community, she develops and enriches it. She does this through her podcast, guest presentations, and online presence where she shares branding and copy insights freely and widely. Anita's paid courses and education are a must-have for growing founders and marketing teams wanting to capitalise on the latest research and trends to maximise every advertising dollar. Anita continues to be a trusted advisor, consultant and friend whom I recommend to all businesses, founders and brands to engage with, no matter what stage they are at.

I was drawn to join Anitas mastermind as she has always been such an inspiration and I knew the benefits would go far beyond that of a traditional business group program. I was not wrong. From the first session, Anitas warmth and generous spirit shone through. Our sessions were a mix of education, inspiration and connection. They quickly became the highlight of my week! Anita carefully curated the other members of the group and they too quickly became a core part of my support crew as we all navigated running businesses through a pandemic. The guidance and camaraderie of the group, facilitated and nurtured by Anita, was a lifeline. This is a mentorship that dove deep. Anita spent time getting to know me and my business on a level that I did not expect. Her insights and gentle guidance helped me to see pathways that, being so IN my business I would not have otherwise seen. I still refer back to notes taken from our sessions. Due to Covid. I had to very quickly redesign our core business model. A very stressful time as we had only really just launched before the pandemic. Anita was a significant contributor to this process. I will be forever grateful to her for that. Some personal highlights ( and unexpected surprises*) were the monthly morning meditations, designed to align with the module we had covered that month, the virtual retreat that included sessions such as an Olympians mindset and launching and monetising your magic into a digital offer. Lastly, the one on one sessions with Anita were insightful, grounding and motivating. I miss them! All in all the mastermind was an incredibly valuable experience. One that went far beyond expectation. It is obvious Anita has put everything she can into the seven months, across the theory, the education modules and the sprinkle of fetti fun that we all know and love. 11/10 recommend *Spolier alert Anita is full of surprises! I have not known a more generous person

Anita is an energetic brand-builder and community connector who pushes boundaries and delivers exceptional value. I first met Anita when I came to her to refine the Simply for Strings brand, content and copy. At that first meeting, I was truly amazed by Anita's ability to quickly and precisely capture the essence of the brand through insightful and considered questions. Her expertise and passion for branding and copy is world-class. In the consultation period, Anita had many insightful ideas that were quick wins for the business and added real value straight away. The long-term benefit is still paying dividends 4-years later with a strong brand that knows its core values and its customers. At the heart of Anita's incredible expertise is a deep and authentic desire to create value for others in business and in life. Anita doesn't just exist in a community, she develops and enriches it. She does this through her podcast, guest presentations, and online presence where she shares branding and copy insights freely and widely. Anita's paid courses and education are a must-have for growing founders and marketing teams wanting to capitalise on the latest research and trends to maximise every advertising dollar. Anita continues to be a trusted advisor, consultant and friend whom I recommend to all businesses, founders and brands to engage with, no matter what stage they are at.

I was drawn to join Anitas mastermind as she has always been such an inspiration and I knew the benefits would go far beyond that of a traditional business group program. I was not wrong. From the first session, Anitas warmth and generous spirit shone through. Our sessions were a mix of education, inspiration and connection. They quickly became the highlight of my week! Anita carefully curated the other members of the group and they too quickly became a core part of my support crew as we all navigated running businesses through a pandemic. The guidance and camaraderie of the group, facilitated and nurtured by Anita, was a lifeline. This is a mentorship that dove deep. Anita spent time getting to know me and my business on a level that I did not expect. Her insights and gentle guidance helped me to see pathways that, being so IN my business I would not have otherwise seen. I still refer back to notes taken from our sessions. Due to Covid. I had to very quickly redesign our core business model. A very stressful time as we had only really just launched before the pandemic. Anita was a significant contributor to this process. I will be forever grateful to her for that. Some personal highlights ( and unexpected surprises*) were the monthly morning meditations, designed to align with the module we had covered that month, the virtual retreat that included sessions such as an Olympians mindset and launching and monetising your magic into a digital offer. Lastly, the one on one sessions with Anita were insightful, grounding and motivating. I miss them! All in all the mastermind was an incredibly valuable experience. One that went far beyond expectation. It is obvious Anita has put everything she can into the seven months, across the theory, the education modules and the sprinkle of fetti fun that we all know and love. 11/10 recommend *Spolier alert Anita is full of surprises! I have not known a more generous person

Anita is an energetic brand-builder and community connector who pushes boundaries and delivers exceptional value. I first met Anita when I came to her to refine the Simply for Strings brand, content and copy. At that first meeting, I was truly amazed by Anita's ability to quickly and precisely capture the essence of the brand through insightful and considered questions. Her expertise and passion for branding and copy is world-class. In the consultation period, Anita had many insightful ideas that were quick wins for the business and added real value straight away. The long-term benefit is still paying dividends 4-years later with a strong brand that knows its core values and its customers. At the heart of Anita's incredible expertise is a deep and authentic desire to create value for others in business and in life. Anita doesn't just exist in a community, she develops and enriches it. She does this through her podcast, guest presentations, and online presence where she shares branding and copy insights freely and widely. Anita's paid courses and education are a must-have for growing founders and marketing teams wanting to capitalise on the latest research and trends to maximise every advertising dollar. Anita continues to be a trusted advisor, consultant and friend whom I recommend to all businesses, founders and brands to engage with, no matter what stage they are at.

I was drawn to join Anitas mastermind as she has always been such an inspiration and I knew the benefits would go far beyond that of a traditional business group program. I was not wrong. From the first session, Anitas warmth and generous spirit shone through. Our sessions were a mix of education, inspiration and connection. They quickly became the highlight of my week! Anita carefully curated the other members of the group and they too quickly became a core part of my support crew as we all navigated running businesses through a pandemic. The guidance and camaraderie of the group, facilitated and nurtured by Anita, was a lifeline. This is a mentorship that dove deep. Anita spent time getting to know me and my business on a level that I did not expect. Her insights and gentle guidance helped me to see pathways that, being so IN my business I would not have otherwise seen. I still refer back to notes taken from our sessions. Due to Covid. I had to very quickly redesign our core business model. A very stressful time as we had only really just launched before the pandemic. Anita was a significant contributor to this process. I will be forever grateful to her for that. Some personal highlights ( and unexpected surprises*) were the monthly morning meditations, designed to align with the module we had covered that month, the virtual retreat that included sessions such as an Olympians mindset and launching and monetising your magic into a digital offer. Lastly, the one on one sessions with Anita were insightful, grounding and motivating. I miss them! All in all the mastermind was an incredibly valuable experience. One that went far beyond expectation. It is obvious Anita has put everything she can into the seven months, across the theory, the education modules and the sprinkle of fetti fun that we all know and love. 11/10 recommend *Spolier alert Anita is full of surprises! I have not known a more generous person