Anita Mwashi
Community Manager at Digital 4 Africa- Claim this Profile
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English Professional working proficiency
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Swahili Native or bilingual proficiency
Topline Score
Bio
Credentials
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Fundamentals of Digital Marketing
Google Digital Skills For AfricaMar, 2021- Oct, 2024 -
Google Analytics
Google Analytics AcademyJul, 2020- Oct, 2024
Experience
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Digital 4 Africa
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Kenya
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IT Services and IT Consulting
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1 - 100 Employee
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Community Manager
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Sep 2021 - Present
Manage Social Media campaigns for various social media platforms to align with marketing strategies Publish content that meets the brand’s communication style Implement social media strategies to increase engagement & followers Stay up-to-date with the latest industry and digital trends which has led to posting relevant content and targeting the right audience. Responding to customer inquiries & comments on social platforms in a timely manner Build relationships with the online community which led to an increase in brand trust Monitor and provide feedback on engagement/conversation via social media channels to leadership Creating and designing social media posts using canva Creating facebook ads that have led to an increase in lead conversion by 5% Writing blogs and articles to clients which have led to an increase in website traffic by 2% Show less
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Nasita Beauty
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Norway
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Digital Content Manager
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Oct 2018 - Sep 2021
Managed and oversaw web presence up to 2500 followers including and but not limited to accounts on various social media platforms such as Instagram, Facebook and Twitter. Developed a new content strategy and provided continuous feedback to the manager that delivered a 15% increase on Instagram engagement. Identified new digital channels and performed a detailed market analysis. Pro-actively participated in planning events such as the InstaMarket254 that significantly increased sales from 14% to 22%. Show less
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SecurePoint Technologies
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IT Services and IT Consulting
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Business Development Executive
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Mar 2021 - Jul 2021
Created and secured partnerships with new frontier customers like schools and real estate companies increasing our prospect pool by 15%. Devised and implemented sales initiative ‘A-Deal-A-Day’ which is now a part of sales culture at SecurePoint Technologies and raised deal closure by 30%. Devised case studies for the sales team with pitch plans and approach strategies which led to a reduction in lead conversion time by 2 days. Pushed for an increase in allocation of digital advertising budget to 6% of total advertising budget which helped to increase brand awareness. Show less
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Kantar TNS
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France
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Research Services
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1 - 100 Employee
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Market Research Assistant
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Jun 2019 - Mar 2021
Created and implemented an industry by industry research plan for my team which helped reduce the time spent on field research by 2 hours every day. Optimized project completion by 80% of the allocated time by reviewing and allocating tasks based on the strength score of team members. Created and ran a live Net promoter score to enable brands to better identify their performance which helped reduce presentation time by 2 hours every cycle. Reviewed our go-to tools to evaluate brand scores which helped increase research accuracy. Initiated and sustained agile cycles which helped increase turnaround time with clients to 2 days from 3 weeks. Show less
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CREDIT CONTROL ASSISTANT
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Feb 2019 - Apr 2019
- Developed, as part of a team, a call schedule which enabled us to surpass our daily targets by 30%. - Effected a contact protocol with people whose payments were overdue and explaining their terms of credit while developing a payment plan thereby improving my overall paybacks by 3000 Kes daily. - Renegotiated repayment plans with defaulters which enabled us to improve our client retention by up to 5%. - Updated and maintained client databases on a daily basis thus enabling the team to check credit records and set up new entries faster. - Made more than 100 calls per day while leveraging on my ability to remain calm under pressure. Show less
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ENVIRONMENTAL EDUCATION INTERN
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Jun 2017 - Aug 2017
- Extracted lab oil and used them to do research on different wood types and their suitability in different forest types. - Carried out a study on the role of school children in Environmental Conservation which was taken up by wildlife warriors as a pilot project. - Wrote a report on the effectiveness of integration of environmental education into the school curriculum. - Supported KEFRI to conduct research in its effort to address forestry sustainability and the role of schools curriculum in that. Show less
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Education
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2014 - 2018
Kenyatta University
bachelor of science, Environmental Education -
2014 - 2014
DSE leadership experience
mentorship and leadership, pass -
2010 - 2013
state house girls high school
Community
