Experience

Brown Thomas Arnotts

• Ireland
• Retail
• 400 - 500 Employee

• Senior Marketing Manager- Customer Loyalty and CRM

  • Oct 2021 - Present



ESB

• Ireland
• Utilities
• 700 & Above Employee

• Senior Marketing Manager

  • Apr 2020 - Sep 2021



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Marketing brand and Communications Manager

  • Sep 2014 - Apr 2020

  Responsibilities include: • Managing and leading insight-led through the line marketing campaigns end to end, from briefing stage to delivery and analysis. • Managing ATL and BTL campaigns for Vodafone’s mobile and fixed product portfolio. • Managing campaigns to enhance performance KPIs and targets across all channels. • Analysing commercials and data to deliver and manage effective campaigns improving acquisition and retention of customers across multiple segments. • Working cross-functionally and aligning with senior internal stakeholders in CVM, segment and retail on marketing campaigns. • Managing multiple external agencies including creative advertising agencies, digital, print and media agencies in Dublin and London. • Managed many marketing campaigns including launching Vodafone TV which was a brand new product in to a very competitive and mature market. • Managed our recent bill pay campaign through the line, TV ad was shot in Bulgaria. Resulted in most successful month in bill pay sales since 2013. • Managing large scale TV production in Ireland and abroad. • Writing insight led briefs to brief our creative agencies on eDMs, DMs, DMP, Social, media and retail campaigns from brief to delivery and evaluation. • Working with our media agency to plan and book media for campaigns. • Managing our brand and tactical campaigns within budget and within brand guidelines. • Working closely with our marketing agencies to activate sponsorship campaigns such as CentreStage which includes Body and Soul, Vodafone Comedy Festival and Irish Rugby. • Creating retail POS and collateral for our 98 retail stores including our in-store magazine and leaflets, back walls, till fronts, panels and window displays for different campaigns. • Budget management-Managing campaign budgets in excess of €2 million including production, media and print. Show less



Three UK

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Marketing Campaign Manager

  • Aug 2010 - Aug 2014

  Responsibilities included: • Campaign Management- Managing campaigns including BTL, sponsorship, digital, press and retail from concept stage and briefing agencies to post-campaign analysis. • Managing campaigns for prepay proposition to improve online top ups for prepay with great results and drive ports-in on prepay. • Managing sponsorship events nationwide including ‘Three on the Quay’ in line with Three’s sponsorship of the ~Irish soccer team in the Euros 2012. • Managed major retail re-branding project in 2010, where we rebranded 26 of our stores. • Managed complete retail re-brand nationwide from concept stage to briefing agencies, designers and suppliers to installation rollout in-store. Role requires working to strict deadlines, gained great time and task management skills. • Store launch Management- have managed 20 store openings nationwide. • Manage marketing communications and brand presence in our retail stores from in-store literature, point of sale, window vinyls, message panels, graphics, uniforms, sales aids to name but a few. Responsible for in-store branding and POS in all retail outlets. • Store launch Management- have managed 20 store openings nationwide. • Budget Management- Manage channel marketing budget. • Reporting and analysis of weekly figures and local marketing activity effectiveness. Brief and design telesales press ads and magazine ads. Analysing data on all our customer’s behaviours to come up with creative campaigns and in-store communications. • Competitor Analysis- analysing sales, porting and competitor pricing activity. • Developed and launched Retail Marketing Support Site as a marketing tool for stores. Show less



Imagine Marketing

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Sep 2009 - Aug 2010

  Responsibilities included: • Managing marketing campaigns for clients in FMCG such as Spar, Cadburys, Kelloggs and Denny. Hiring, briefing and managing brand ambassadors for events. • Managing budgets for promotional campaigns. Organising every element of campaigns including development, event booking, print, online & digital development and reporting. • Client relationship management, assisting in pitching to prospective clients. Role required strong attention to detail Responsibilities included: • Managing marketing campaigns for clients in FMCG such as Spar, Cadburys, Kelloggs and Denny. Hiring, briefing and managing brand ambassadors for events. • Managing budgets for promotional campaigns. Organising every element of campaigns including development, event booking, print, online & digital development and reporting. • Client relationship management, assisting in pitching to prospective clients. Role required strong attention to detail



Beamish and Crawford

• 1 - 100 Employee

• Junior Brand Manager- Miller Beer

  • Jan 2007 - Jan 2008

  Responsibilities included: Working on the on-trade market, managing POS and promotional activities. • Worked closely with publicans and store managers externally and sales and marketing teams internally to champion and promote the Miller brand in the on and off-trade market. • Developing and delivering POS material to pubs and managing promotional activities. • Liaising with sales reps and publicans to increase brand presence and sales of Miller. Responsibilities included: Working on the on-trade market, managing POS and promotional activities. • Worked closely with publicans and store managers externally and sales and marketing teams internally to champion and promote the Miller brand in the on and off-trade market. • Developing and delivering POS material to pubs and managing promotional activities. • Liaising with sales reps and publicans to increase brand presence and sales of Miller.