Anita Walsh

Executive Director, Commercial Development & Marketing/Brand Management at Pacira BioSciences, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area
Languages
  • Spanish -

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Credentials

  • Six Sigma Black Belt in Process Excellence
    Johnson & Johnson

Experience

    • United States
    • Pharmaceutical Manufacturing
    • 500 - 600 Employee
    • Executive Director, Commercial Development & Marketing/Brand Management
      • 2020 - Present

      Defined brand and omnichannel marketing strategy and execution plan for non-opioid pain management portfolio, inclusive of local analgesic for post-surgical pain management, cryoneurolysis medical device, and intra-articular injection.

    • Senior Director, Commercial Development & Marketing
      • 2017 - 2020

    • United States
    • Hospitals and Health Care
    • 300 - 400 Employee
    • Vice President Operations - East Orange General Hospital
      • 2016 - 2017

      Managed ancillary and support services for 120-acute-care-bed, for-profit (Prospect Medical Holdings, Inc.) community hospital. Collaborated with City of East Orange to support revitalization of city. Managed ancillary and support services for 120-acute-care-bed, for-profit (Prospect Medical Holdings, Inc.) community hospital. Collaborated with City of East Orange to support revitalization of city.

    • United Kingdom
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Vice President, Sales & Marketing - US Ostomy
      • 2015 - 2016

      Directed sales and marketing teams (75 associates) with sales performance and P&L accountability.

    • VP, Commercial Strategy & Field Execution
      • 2013 - 2015

      Managed commercial operations for Americas representing three business units and approximately 300 field sales associates.

    • United States
    • Medical Equipment Manufacturing
    • 200 - 300 Employee
    • Senior Eastern Regional Manager
      • 2011 - 2013

      Led ten direct sales representatives who covered Eastern Region, delivering over $20M in annual dental consumable sales. Led ten direct sales representatives who covered Eastern Region, delivering over $20M in annual dental consumable sales.

    • Australia
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Director of Sales - Angiotech
      • 2010 - 2011

      Rebuilt and led U.S. sales force, consisting of 61 sales representatives and seven regional managers for sales and promotion of disruptive medical device technology for tissue closure across all surgical specialties in acute care and ambulatory surgery facilities. Rebuilt and led U.S. sales force, consisting of 61 sales representatives and seven regional managers for sales and promotion of disruptive medical device technology for tissue closure across all surgical specialties in acute care and ambulatory surgery facilities.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Region Manager, Reconstruction - Mentor
      • 2009 - 2010

      Transitioned 10 Ethicon reconstructive plastic surgery representatives as part of Mentor acquisition, as well as assumed responsibility for new specialty sales force.

    • Division Manager, Plastic Surgery Specialty Sales Force - Ethicon
      • 2008 - 2009

      Managed 10 Plastic Surgery Sales Representatives located in ten metropolitan cities across the US as part of specialty force strategy focusing on hospital-based plastic surgery procedures.

    • Worldwide Marketing Director - Ethicon
      • 2005 - 2008

      Responsible for defining and executing worldwide marketing strategies to establish market leadership position in $2.5B WW Plastic Surgery market through Market Development, Internal Product Development, Licensing and Acquisition initiatives and Worldwide Product Launch Preparation. Launched PRINEO* Skin Closure System - represented 1st Ethicon plastic surgery product.

    • Worldwide Product Director - Cordis Endovascular
      • 2002 - 2005

      Responsible for worldwide strategy and base business management of PTA ($95M) & Vena Cava Filter ($65M) Portfolios.

    • Director, Account Development - Health Care Systems
      • 2001 - 2002

      Led team of six (6) National Account managers to develop strategy and execution as well as negotiation of Group Purchasing Organization contracts for J&J MD&D and Pharmaceutical franchises.

    • Manager, Account Development - Health Care Systems
      • 1999 - 2001

      Collaborated with Regional and National Account Executives to develop, negotiate and execute regional health care facility and national Group Purchasing Organization contracts for J&J MD&D and Pharmaceutical franchises.

Education

  • Columbia | SIPA
    Master of Public Administration - MPA, Health Policy & Administration
    1987 - 1989
  • Swarthmore College
    Bachelor of Arts - BA, Political Science w/ Health Policy Concentration
    1983 - 1987

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