Anita Deraney
Executive Director at Beacon Communities, Inc.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
Topline Score
Bio
Credentials
-
John Maxwell DISC Consultant Trainer
John Maxwell TeamJan, 2021- Nov, 2024 -
John Maxwell Speaker, Trainer and Coach
John Maxwell TeamAug, 2020- Nov, 2024 -
Assisted Living Facility Manager (Certified)
Georgia State Board of Long-Term Care Facility AdministratorsSep, 2022- Nov, 2024
Experience
-
Beacon Communities, Inc.
-
United States
-
Facilities Services
-
1 - 100 Employee
-
Executive Director
-
May 2022 - Present
In this phase of my professional career arch, I am responsible for ensuring the provision of the highest quality care to community residents, while maintaining compliance with state/local regulations. My key day-to-day responsibilities include: ⇰ Managing cross-functional departments and overseeing operations associated with program governance, policy development, and change management. ⇰ Leading department directors to hire and terminate employees for maintaining adequate qualified staff. ⇰ Assisting senior leadership in making informed decisions by reviewing, interpreting, and presenting monthly financial statements and providing insights. A section of my key contributions and achievements in this role integrates: ⇛ Facilitated Move-in process, including family meetings and contract execution. ⇛ Built, trained, and managed high-performing teams to accomplish key program deliverables. ⇛ Cultivated and managed business relationships with key referral sources to develop repeat business. ⇛ Developed annual operating budgets, while ensuring operational excellence and quality care delivery. ⇛ Devised and implemented strategic external business development plans and programs for business growth. ⇛ Tracked and communicated key marketing/sales metrics, referrals, move-in ratios', and lead volume through weekly sales and marketing meetings.
-
-
-
The Arbor Company
-
United States
-
Hospitals and Health Care
-
300 - 400 Employee
-
Senior Sales Director
-
Apr 2019 - Jul 2021
- As Senior Sales Director, I defined the sales targets for team members, tracked progress to achievement, and provided visionary leadership to exceed set targets. ⇰ One of my key tasks was to hire, train, and manage potential candidates and build high-performing teams of sales professionals, including two Senior Sales Counselors and Sales Coordinators. Moreover, I periodically conducted team performance appraisals and created/executed strategic development plans. My key successes for this role involved: ⇛ Devised roadmap and revenue model through Google and Facebook by partnering with the digital team. ⇛ Maintained client contacts by deploying CRM platforms; generated repeat and referral business. ⇛ Elevated brand identity by creating/implementing digital marketing content using SalesMail Software. ⇛ Nurtured strong professional partnerships with key hospitals, physician offices, and rehabilitations. ⇛ Facilitated new resident move-ins by establishing and implementing new systems and organizing events. ⇛ Acquired more than 75 vendors by conceptualizing and implementing creative ideas.
-
-
-
Marble Slab Creamery
-
Restaurants
-
100 - 200 Employee
-
Great American Cookie and Marble Slab Franchise Owner
-
May 2017 - Dec 2020
During this tenure of my professional career, I was leading employee recruitment and training initiatives to build high-performing teams for sales, marketing, customer service, and business development. ⇰ It is noteworthy to mention that I administered overall business functions associated with franchise budgeting, payrolls, and invoices. Furthermore, I coordinated supply chain functions and prepared proposals and vendor purchasing agreements. Key milestones included: ⇛ Established a cookie business and directed end-to-end operations, such as employee leadership, inventory control, marketing, and sales development. ⇛ Grew sales and revenue margins by introducing and implementing efficient business systems. ⇛ Improved customer satisfaction scores and retention levels by providing top-notch services. ⇛ Designed and executed strategic digital and traditional marketing initiatives for Facebook, Instagram, printed collateral, and other marketing.
-
-
-
Enlivant
-
United States
-
Hospitals and Health Care
-
700 & Above Employee
-
Divisional Sales Leader | Regional Sales Director
-
Jun 2010 - Oct 2015
During my time over here, I trained and coached Sales Directors and Executive Directors on new sales tactics, move-ins process, company culture, and CRM management. ⇰ One of my core jobs was to develop and maintain key referral sources in different communities to expand business footprint across communities. I also tracked sales KPI and metrics on ratios for tours, move-ins, and lead generations. Notable contributions involved: ⇛ Increased occupancy rates by identifying business challenges, fixing issues, and devising/executing strategic sales and marketing plans. ⇛ Raised census in underserved communities by encouraging residents to community activities such as Chamber of Commerce, Arts Council, and Mayor functions.
-
-
-
Trinity Lifestyles Management
-
United States
-
Hospitals and Health Care
-
1 - 100 Employee
-
Regional Director of Sales and Marketing
-
Sep 2007 - Jun 2010
As Regional Director, I was responsible for overseeing regional market dynamics to devise and implement innovative plans for sales/business development. I provided directional and insightful leadership to Community Relation Directors for sales growth and client experience optimization. Created training manuals for sales process and ACT. Key achievements included: ⇛ Expedited database leads by developing and executing creative marketing strategies. ⇛ Expanded business across communities and demographics by building relationships with referral partners. ⇛ Speaker for CEUs on Alzheimer's' for physical therapists, nurses, case managers, and social workers. ⇛ Planned, coordinated, and led charity events for Alzheimer's Association.
-
-
Education
-
2007 - 2009
Troy University
Masters of Education, Training - Instructional Technology -
1999 - 2002
North Georgia College and State University
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
Community
