Anita Anabel

Head of Entertainment at Mediaweek Australia
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Location
Greater Sydney Area, AU

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Experience

    • Australia
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Head of Entertainment
      • Jan 2023 - Present

    • Human Resources Services
    • 100 - 200 Employee
    • Managing Editor (Entertainment)
      • Jul 2021 - Jan 2023

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Entertainment Editor - Val Morgan Digital (POPSUGAR Australia and The Latch)
      • Nov 2019 - Jun 2021

      • Curating creative and personalised content around entertainment and cultural topics that targeted audiences to effectively drive brand awareness and growth. • Developing a robust social media strategy and presence, interacting closely with the audience while attracting new followers. • Building social media accounts, engaging with key sources and influencers and developing a killer hashtag list. • Researching innovative and engaging ideas based on entertainment trends and contributing to content planning and brainstorm sessions. • Liaising with the analytics and insights team to understand consumer behaviour and informing how we curate and edit content. • Acquiring and analysing data, to target selected groups, understanding consumer behavior and motivations to curate relevant and engaging content.

    • Australia
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Senior Digital Writer - Now to Love
      • Aug 2018 - Nov 2019

      As the Senior Writer at Now to Love, it is my role to maintain relationships with key stakeholders (networks and talent) to find, produce and create engaging exclusives and to ensure that Now to Love is at the forefront of all entertainment. With a large focus on local Aussie reality television, I have curated extensive game plans that involve a 360 approach when it comes to reporting. This includes, but not limited to, video production (where I am at the helm of interviewing talent, coming up with episodic video content and producing) plus plans for premiere nights and finales, utilising knowledge with SEO and beyond. I also have experience on red carpets (including the ARIAS, AACTAs and film premieres) plus junkets and am a leader within my field.

    • Travel Arrangements
    • 1 - 100 Employee
    • Online Content Producer
      • Mar 2017 - Mar 2018

      iHeartRadioAU 973FM/4KQ Brisbane - Create, edit and upload entertainment, lifestyle and news stories across the ARN Network - Editing of Video, sound and engaging social posts - Story sweeping and live content during awards season and beyond - Implemented new policies procedures to ensure delivery of social content for clients, talent and other departments – particularly when it comes to social media activation - Implemented new procedures, delivered on client requests including WIN pages, social posts and general article delivery - At the forefront for troubleshooting issues within the department as well as working with management to enhance the level of delivery in video content, social posts and articles - Voice Over Artist with various credit lines and advertisements to my name to assist with easy work flow for the Content Director and Audio producers - Proven target reach of KPI for iHeartRadio specifically, while only working on a part-time basis, driving the highest ever results for the market - Proactively mentored Interns, younger staff and new staff members - Worked on the ARIAs red carpet while showcasing additional skills for interviewing and thinking on my feet - Played an integral role for delivery of the Sam Smith campaign, including pre-engagement, competition, social delivery on the evening across five stations and post-delivery of content plus reporting

    • Australia
    • Telecommunications
    • Freelance Lifestyle Journalist
      • Oct 2016 - Mar 2017

      Honey & The Fix- Create, edit and upload entertainment and women’s lifestyle stories to website- Phone interviews and on-camera interviews with various talent- Basic editing of video and sound- Story sweeping and live content during awards season

    • Intern
      • Apr 2016 - Oct 2016

      - Create, edit and upload entertainment and women’s lifestyle stories to website- Phone interviews and on-camera interviews with various talent- Basic editing of video and sound- Story sweeping and live content during awards season

    • Retail
    • 1 - 100 Employee
    • Wedding Manager
      • Jan 2015 - Nov 2016

      - Sales Executive and Business Development Manager - Providing superior service to all clients and contractors - Exceed customer expectations - Answering the telephone, writing emails and corresponding with internal team members and outside clients and contractors - Sales Executive and Business Development Manager - Providing superior service to all clients and contractors - Exceed customer expectations - Answering the telephone, writing emails and corresponding with internal team members and outside clients and contractors

    • Australia
    • Hospitality
    • 1 - 100 Employee
    • Functions & Events Manager/Restaurant Manager
      • Nov 2013 - Dec 2015

      - Maintaining relationships and providing superior customer service to all patrons. - Assess feedback and improve on the customer experience. - Created an Events system for Functions & Events. - Liaise with Clients, Kitchen Staff & Bar Staff to ensure all functions are run smoothly, with a positive outcome for all involved - Management of the bistro including training and evolving staff, working with the kitchen and on the pass, ensuring ultimate guest satisfaction and dealing with customer comments and complaints.

    • Australia
    • Hospitality
    • 1 - 100 Employee
    • Wedding Executive
      • Jan 2012 - Nov 2013

      - Responsible for the selling of weddings and fulfilling budgets with a high sales track record. - Working with Wedding coordinators in ensuring that all communications to the Bride and Groom and the frequency of it exceed their expectations. - Maintaining relationships and providing superior customer service to existing and potential clients. - Maintaining a relationship and working closely with Venue Managers & staff to ensure smooth and professional events. - Responsible for the selling of weddings and fulfilling budgets with a high sales track record. - Working with Wedding coordinators in ensuring that all communications to the Bride and Groom and the frequency of it exceed their expectations. - Maintaining relationships and providing superior customer service to existing and potential clients. - Maintaining a relationship and working closely with Venue Managers & staff to ensure smooth and professional events.

    • United Kingdom
    • Photography
    • 1 - 100 Employee
    • Studio Photographer/Manager
      • Feb 2009 - Jan 2012

      - Provide leadership and support to studio staff to enable the development of the sales, marketing and photography functions while optimising customer satisfaction and business profitability. Problem resolution, sales management, administrative support including rosters and expense reports. - Daily/weekly/monthly reports and effective time management. - Organisation of ‘out of store’ promotions, including expenses, staffing and liaising with people from other companies. - Head photographer and salesperson, including proficiency in value added sales. - High level of customer service achieved. - Completion of “Train the Trainer” course (to become a qualified in-studio trainer) and the “Studio Manager Development Course”

    • United States
    • Recreational Facilities
    • Guest Services/Front Office
      • Aug 2007 - Feb 2009

      - Face of the hotel – high level of customer service in a five star hotel, liaising with high profile guests and using the utmost discretion. - Following procedures and implementing new ideas - Face of the hotel – high level of customer service in a five star hotel, liaising with high profile guests and using the utmost discretion. - Following procedures and implementing new ideas

    • United States
    • Hospitality
    • Promenade Hostess/Supervisor
      • Feb 2004 - Aug 2007

      - Hostess of the Restaurant/ Supervisor - Full-time wait staff in an A La Carte Restaurant - Process customer orders, handling and counting money and making various beverages (coffee/alcoholic/non-alcoholic). - High level of customer liaison, particularly when hosting - Train and evolve new and existing staff members - Create seating arrangements with the use of a computer and floor plan - Create ‘Standard of Operating” procedures for personally implemented ideas and systems. Supervise shifts for three coinciding outlets ensuring a smooth running environment, handle guest complaints and a high level of cleanliness. - Total Quality Management ambassador, Employee Satisfaction (ESPS) committee member.

Education

  • University of Technology Sydney
    Bachelor of Communication, Journalism
    2015 - 2017
  • Killara High School
    HSC
    1999 - 2004

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