Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Media Planner

  • Feb 2022 - Present



Initiative

• United States
• Advertising Services
• 700 & Above Employee

• Communication Designer

  • Apr 2021 - Jan 2022

  - Keep an internal status for active media projects while establishing and adhering to timelines.- Review MBAs, reconcile invoices, and manage internal Flowcharts/Budget Trackers. - Use media tools to review and interpret raw data; work with full team to develop Competitive reports, per quarter. - Work with full team to prepare tactical/strategical decks. - Skilled in Lumina (Media Planning Tool), Kantar, Ad Intel, and Pathmatics competitive tools; experience with TV, Digital, Programmatic, Search, Social, Print, and Custom campaigns.



CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Associate Media Planner

  • Dec 2018 - Apr 2021

  - Assist Media Planners with strategic/tactical planning.- Send out RFP request pre-planning season; work with a team to populate score cards.- Partner with the creative agency to schedule KOCs, and gather specs for custom launches. - Analyze performance data and implement optimizations to increase ROI of campaigns.- Perform competitive research analysis per brand per indication. - Work with cross functional departments to align with goals and objectives (adops, buying services, supplier partners, creative agency and marketing etc.). - Build bulk sheets for the AdOps department for tracking CTRs and engagements during a campaign.- Maintain budget and spend allocation for campaigns based on set goals. - Mentor and train new Associate Media Planners.



FERRO LABELLA & ZUCKER L.L.C.

• Legal Assistant

  • Jul 2017 - Dec 2018

  -Serve as a liaison between clients, outside counsel, third-party administrators, and all levels of personnel.-Manage calendar, coordinate appointments, and plan food service logistics/travel arrangements.-Provide litigation support (legal research, document production, and trial preparation; assist estate attorneys with will and deed signing). - Maintain a high level of confidentiality while managing the firm’s internal database.-Conduct initial client intake by first, performing an extensive search through database, and secondly, determine if there is a conflict of interest between existing and prospective clients.