Experience

TERRITORY

• Germany
• Advertising Services
• 100 - 200 Employee

• Project Manager

  • Jan 2022 - Present



The Creative Camp

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital & Creative Lead

  • Sep 2020 - Dec 2021

  Develop and manage the client portfolio of both local and international clients. Managing digital performance of all campaigns to assess their performance against the set ROIs and KPIs. Partner with email, performance marketing, website, social media and creative teams to ensure on-time completion and quality deliverables Managing social media strategies, website content and digital advertising; which leads to working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications. Create, maintain, and conduct analytics reporting of clients across multiple platforms and extract key insights for future campaign development and create data-driven go-to-market strategies. Present ideas and final deliverables to clients, and build brand building strategies and budgets. Major Clients: thinkPVC, Engro Corporation, Chic, McDonald's, Achieve, Bristol, Cure Physiotherapy Show less



GoLive Private Limited

• Pakistan
• Advertising Services
• 1 - 100 Employee

• • May 2019 - Aug 2020

  I have been working with brands such as Play Entertainment Channel, SPAR Pakistan and Tommee Tippee in terms of digital strategy, content, and creating digital campaigns to maximize ROI by reacting to their defined objectives. My responsibilities include me to lead the digital strategy for an international US-based Fashion startup which has had me exposed to the differences between markets, audiences and the dynamics to strategize in terms of generating revenues and acquiring new customers. Show less

• • Nov 2018 - Apr 2019

  I have also worked closely on mobility campaigns with top performing clients such as McDonald’s Pakistan, Sefam Group of Companies, Tapal, Bonanza, Airlift. I have been dedicatedly handling a mobility account portfolio of 20+ clients to ensure they benefit from the mass channel and receive highest possible returns.



Berlitz Corporation

• United States
• Education
• 700 & Above Employee

• Management Trainee - Corporate and Marketing

  • Sep 2017 - May 2018

  I had been managing the marketing and communications of Berlitz under the supervision of the Country Manager. One of my main responsibilities was to keep the digital media properties updated. I had also been a part of the Berlitz Training Solutions (BTS) via which we used to conduct trainings for different organizations such K-Electric. I was particularly responsible for being directly in touch with the attendees as well as to ensure that the training sessions remain smooth and remarkable. Show less



A.P. Moller - Maersk

• Denmark
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• SCM Intern

  • Jul 2017 - Aug 2017



Summit Bank Limited

• Pakistan
• Banking
• 700 & Above Employee

• Finance Intern

  • May 2016 - Jun 2016