Experience

Bittoo Overseas

• India
• Consumer Services
• 1 - 100 Employee

• Senior Merchandiser

  • Nov 2022 - Present

  - Brand Management: - Skillfully managed multiple brands, ensuring integrity and consistent representation. - Positioned and promoted products based on brand identity, values, and target market. - Seasonal Planning and Line Development: - Collaborated with cross-functional teams in planning seasonal collections. - Spearheaded development of captivating themes and concepts for each collection. - Aligned clothing lines with brand vision and current market trends. - Trend Analysis and Market Research: - Conducted meticulous market research and analysis. - Identified emerging trends and monitored competitive landscape. - Informed product offerings and merchandising strategies based on consumer preferences. - Product Development and Sourcing: - Cultivated strong relationships with suppliers and manufacturers. - Oversaw product development process, ensuring adherence to quality standards. - Proactively sourced and evaluated new suppliers to optimize production. - Merchandising Displays and Visual Presentation: - Utilized creativity to design visually captivating displays and presentations. - Arranged product layouts and selected props to enhance customer experience. - Increased sales through aesthetically pleasing merchandising techniques. - Sales Analysis and Performance Tracking: - Monitored product and collection performance. - Conducted comprehensive sales analysis and tracked key metrics. - Identified areas for improvement and made data-driven decisions to optimize sales. - Cross-Functional Collaboration: - Collaborated closely with diverse teams and stakeholders. - Effectively communicated merchandising strategies. - Coordinated product launches and aligned departmental efforts for seamless execution. In summary, as a Senior Merchandizer, I excelled in brand management, seasonal planning, trend analysis, product development, merchandising displays, sales analysis, and cross-functional collaboration. Show less



Kanakam Exports

• India
• Textile Manufacturing

• Merchandiser

  • Sep 2021 - Nov 2022

  - Product Selection: - Analyzed market trends, customer preferences, and sales data. - Collaborated with suppliers and buyers to curate a well-selected product assortment. - Aligned product selection with the target market and brand strategy. - Inventory Management: - Monitored inventory levels, analyzed sales patterns, and forecasted demand. - Placed purchase orders, tracked deliveries, and ensured timely replenishment. - Minimized excess stock and shortages to meet customer demands. - Promotions and Sales Campaigns: - Collaborated with marketing teams to plan and execute promotions. - Coordinated discounts, offers, and seasonal promotions. - Drove customer engagement and increased sales. - Sales Analysis and Reporting: - Monitored sales performance and conducted comprehensive analysis. - Identified trends, opportunities, and areas for improvement. - Prepared sales reports, provided insights, and recommended strategies. - Cross-Functional Collaboration: - Worked closely with marketing, operations, and product development teams. - Ensured coordination and alignment of merchandising strategies. - Effectively communicated and collaborated on cross-departmental initiatives. - Market Research: - Conducted market research to stay updated on industry trends. - Monitored competitor activities and customer preferences. - Identified emerging market opportunities and guided decision-making. - Supplier Relationship Management: - Built and maintained strong relationships with suppliers. - Negotiated contracts and managed vendor performance. - Ensured timely and quality product sourcing and optimal pricing. - Customer Satisfaction: - Understood customer needs, preferences, and feedback. - Sought customer insights and addressed concerns. - Enhanced customer satisfaction and fostered loyalty. Show less



New Delhi YMCA

• India
• Education Administration Programs
• 1 - 100 Employee

• Assistant Professor (Visitor)

  • Aug 2019 - Nov 2022

  - Fashion Design Principles and Concepts: - Taught fundamental principles and concepts of fashion design, including color theory, composition, and proportion. - Explained the importance of understanding the fashion industry, market trends, and consumer behavior. - Garment Construction and Pattern Making: - Provided instruction on garment construction techniques, such as sewing, draping, and fabric manipulation. - Taught students how to create patterns for different types of garments, considering fit, style, and functionality. - Fashion Illustration and Sketching: - Taught students the art of fashion illustration, including figure drawing, garment rendering, and creating design boards. - Focused on developing students' sketching skills to effectively communicate their design ideas visually. - Textile Science and Fabric Selection: - Educated students about various types of textiles, their properties, and characteristics. - Guided students in understanding the appropriate fabric selection for different garments based on functionality, aesthetics, and seasonality. Show less



Fashion Atulya E-commerce store

• Assistant Designer

  • Jul 2019 - Jun 2021

  - Sketching and Concept Development: - Collaborated with the design team to translate ideas and concepts into sketches and illustrations. - Assisted in creating mood boards, color palettes, and design concept presentations. - Contributed to brainstorming sessions and design meetings, providing input and creative suggestions. - Technical Drawings and Specifications: - Worked closely with the design team to create technical drawings and detailed specifications for garments. - Assisted in translating design concepts into precise measurements, construction details, and fit requirements. - Collaborated with pattern makers and sample makers to ensure accurate execution of design intent. - Sample Development and Fittings: - Supported the sample development process by coordinating with pattern makers, sample makers, and sewers. - Assisted in fitting sessions, providing feedback on garment fit, construction, and overall aesthetics. - Maintained accurate records of fitting notes and communicated necessary adjustments to the team. - CAD and Digital Design: - Utilized computer-aided design (CAD) software to create digital renderings and technical drawings. - Assisted in creating digital flats, prints, and patterns for design presentations and production purposes. - Collaborated with the design team to develop digital design assets for marketing and promotional materials. Show less



Ryan Impex

• India
• Consumer Services

• Assistant Designer

  • Feb 2017 - May 2019

  - Fabric and Material Sourcing: - Assisted in sourcing fabrics, trims, and other materials required for design development. - Conducted market research to identify potential suppliers and manufacturers. - Coordinated with suppliers to obtain samples, pricing information, and material swatches. - Sample Development and Fittings: - Supported the sample development process by coordinating with pattern makers, sample makers, and sewers. - Assisted in fitting sessions, providing feedback on garment fit, construction, and overall aesthetics. - Maintained accurate records of fitting notes and communicated necessary adjustments to the team. - Quality Control and Production Support: - Conducted quality control checks on sample garments and production units. - Assisted in communicating design specifications and requirements to manufacturers. - Worked closely with the production team to ensure that design details and quality standards were met. - Fashion Show and Presentation Preparation: - Assisted in preparing for fashion shows and presentations by organizing garments, accessories, and styling elements. - Coordinated model fittings, dress rehearsals, and backstage logistics. - Contributed to the development of show notes, lookbooks, and other promotional materials. - Administrative and Organizational Tasks: - Assisted with administrative tasks such as organizing design files, maintaining design libraries, and managing schedules. - Supported the team in day-to-day operations, including coordinating meetings, preparing agendas, and taking minutes. - Handled general office duties such as answering calls, responding to emails, and maintaining records. - Team Collaboration and Communication: - Worked closely with the design team, pattern makers, sample makers, and other departments to ensure smooth workflow and timely completion of projects. Show less



Romantique Sheek

• Assistant Designer

  • Sep 2016 - Jan 2017

  - Trend Presentation: Assisted in creating and delivering trend presentations to internal teams or clients, showcasing research findings, inspiration, and key design directions. - Prototype Creation: Collaborated with pattern makers and sample makers to create prototypes of garments, ensuring that design elements and construction techniques are accurately translated. - Sustainability Integration: Supported efforts to incorporate sustainable practices and materials into the design process, researching eco-friendly alternatives and promoting responsible design choices. - Collaborative Projects: Worked on collaborative projects with external partners, such as fashion bloggers, influencers, or brands, to create special collections or limited-edition collaborations. - Pattern Development: Utilized software's to create digital patterns and templates, streamlining the pattern-making process and enhancing accuracy. - Fashion Styling Assistance: Assisted with fashion styling for photoshoots, look-books, or editorials, ensuring that the garments are presented in the desired aesthetic and align with the brand's vision. Show less