Anirudhan Vasudevan
Digital Marketing Executive at Proxymity- Claim this Profile
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Bio
Experience
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Proxymity
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United Kingdom
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Financial Services
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100 - 200 Employee
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Digital Marketing Executive
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Jan 2023 - Present
London, England, United Kingdom Proxymity is the leading digital investor communications platform. We connect issuers, intermediaries and investors in real time via our unique digital pathway, which creates more efficient, more accurate and more transparent solutions.
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River Island
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United Kingdom
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Retail
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700 & Above Employee
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Sales Advisor
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Dec 2021 - Sep 2022
Bath, England, United Kingdom • Responsible for helping the team achieve daily sales, e-receipts, and signup targets while offering the best possible customer service. • Tasked with processing, replenishing the store front, and managing stock deliveries.
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Bath Women's Fund
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United Kingdom
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Philanthropic Fundraising Services
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Practice Track - Action Project
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Jul 2022 - Aug 2022
Bath, England, United Kingdom As part of the ‘Practice Track – Action Project’ at University of Bath, my teammates and I organised a professional networking event, for the Bath Women’s Fund, that hosted over 40 working professional and business owners across Bath. I ran the sales and marketing and panel management activities. We surpassed our attendee and social media targets.
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BMT
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United Kingdom
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Business Consulting and Services
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700 & Above Employee
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Practice Track - Case Project
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Jun 2022 - Jul 2022
Bath, England, United Kingdom As part of the Practice Track project (University of Bath), my team members and I created a proposal to re-launch a podcast for BMT Global. The proposed strategy involved ideas leveraging existing marketing channels and CRO strategies to maximise reach while keeping costs at $0.
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Convertcart
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India
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Technology, Information and Internet
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100 - 200 Employee
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Content Marketing Manager
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Mar 2021 - Jul 2021
Bengaluru, Karnataka, India • Achieved 3X growth in organic traffic by running in-depth SEO research and working with writers to produce unique and customer focused content. • Devised and executed a content promotion plan by identifying relevant avenues (subreddits, LinkedIn groups, Slack channels, Tumblr etc.). • Created high value webpages (webinar landing pages, glossary pages, eBook landing pages etc.) to drive maximum traffic to the domain and drive more sign ups.
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Freelance Writer
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Aug 2020 - Feb 2021
Bengaluru, Karnataka, India
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Whatfix
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United States
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Software Development
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700 & Above Employee
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Content Marketing Manager
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Jan 2020 - Jul 2020
Bengaluru Area, India • Managed budgets of upwards of $200,000. I was promoted from a specialist to a managerial role in just 5 months of joining. • Conceptualized and executed the 'Pillar & Cluster' content strategy for the team. Achieved an average QoQ growth rate of 30% in organic traffic after 6 months of execution. • Oversaw the execution of our monthly content calendar which included blogs, eBooks and whitepapers. Worked with the other marketing specialist to run online campaigns focused on content… Show more • Managed budgets of upwards of $200,000. I was promoted from a specialist to a managerial role in just 5 months of joining. • Conceptualized and executed the 'Pillar & Cluster' content strategy for the team. Achieved an average QoQ growth rate of 30% in organic traffic after 6 months of execution. • Oversaw the execution of our monthly content calendar which included blogs, eBooks and whitepapers. Worked with the other marketing specialist to run online campaigns focused on content promotion. • Partnered with loyal clients to create industry reports and case studies. • Heavily leveraged Google analytics, Ahrefs & Salesforce reports to identify new opportunities and measure performance.
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Content Marketer
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Jul 2019 - Jan 2020
Bengaluru Area, India
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Sproutlogix
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United States
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Software Development
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1 - 100 Employee
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Marketing Associate
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Jul 2017 - Jun 2019
Pune, Maharashtra, India Visit www.sproutlogix.com to learn about our enhancements in Adaptive Learning. As part of Sproutlogix, I’ve explored various facets of business starting from finance to currently contributing to the Sales and Marketing efforts. Currently, my roles and responsibilities include and are not restricted to: - Contributing to the creation and attainment of the Sales & Marketing roadmap for the year. - Execution of all tasks associated with Inbound marketing including Content… Show more Visit www.sproutlogix.com to learn about our enhancements in Adaptive Learning. As part of Sproutlogix, I’ve explored various facets of business starting from finance to currently contributing to the Sales and Marketing efforts. Currently, my roles and responsibilities include and are not restricted to: - Contributing to the creation and attainment of the Sales & Marketing roadmap for the year. - Execution of all tasks associated with Inbound marketing including Content Strategy, Blog promotion, SEO, SMM, Social Display Ads, Website Analytics and Optimization, Demand generation, Paid ads, Email campaigning. - Direct Sales and the onboarding of large enterprise clients onto our unique platform. - Was one of the major contributors for creating Maharashtra's biggest HR Meetup and hosting 3 meetups successfully as part of the initiative. - Was single handedly able to guide a team towards organizing one of the largest Finance & Banking conferences sponsored by The Institute of Chartered Accountants in England and Wales (ICAEW), consisting of over 150 attendees including the likes of the President of the ICAEW and the infamous Alique Padamsee. - As part of the Finance team, created and managed budgets of over 20 Lakhs for clients from the African region and the U.K. Focused on contributing to the attainment of a sustainable and high growth rate for one of the best technology companies in the Talent Development space. Learn more about Sproutlogix by logging on http://www.sproutlogix.com . Show less
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Intern
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Apr 2016 - May 2016
Pune Area, India - Responsible for the preparation of financial statements and filing of taxes . - Assisted higher authorities in client acquisition and business advisory services. - Performed certain tasks as part of process of company incorporation.
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Bank of Baroda
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India
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Banking
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700 & Above Employee
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Banking Intern
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Jul 2013 - Aug 2013
Dubai, U.A.E Basic Banking experience achieved. Have worked in all major departments at Bank of Baroda, Bur Dubai, including audit, risk management, clearance etc.
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Education
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University of Bath
Master of Science - MS, Marketing -
Symbiosis Centre for Management Studies- Pune
Bachelor of Business Administration (BBA), Accounting and Finance, International Business -
ACCA
ACCA, Accounting and Finance