Experience

Lemma

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Product Management

  • May 2023 - Present



Doceree

• United States
• Information Technology & Services
• 1 - 100 Employee

• Director of Product Management

  • Nov 2021 - Jan 2023

  Built World's 1st Ad Exchange for Branded HCP Marketing & medical advertisers. • Strategically planned long-term product roadmaps that were conceptualised in context of market data and research. • Conveyed highly technical knowledge to senior leaders and investors while managing product strategy with market needs. • Creating internal operational tools for the teams in sales, finance, customer success, and operations. • Building a physician graph using a unified ID solution. Built World's 1st Ad Exchange for Branded HCP Marketing & medical advertisers. • Strategically planned long-term product roadmaps that were conceptualised in context of market data and research. • Conveyed highly technical knowledge to senior leaders and investors while managing product strategy with market needs. • Creating internal operational tools for the teams in sales, finance, customer success, and operations. • Building a physician graph using a unified ID solution.



Hybrid Europe

• Germany
• Advertising Services
• 1 - 100 Employee

• Senior Product Manager

  • Jun 2021 - Nov 2021

  Product Management Consultant for a Global DSP platform, planned strategies to expand their services in India Market. * Coordinated trade shows to showcase products and services, bring in new customers and boost market penetration. * Lead few supply and data integrations with PM supply for offering curated inventory and user segments to advertisers. Major project: Recommendation engine for selecting top keywords for a client campaign Product Management Consultant for a Global DSP platform, planned strategies to expand their services in India Market. * Coordinated trade shows to showcase products and services, bring in new customers and boost market penetration. * Lead few supply and data integrations with PM supply for offering curated inventory and user segments to advertisers. Major project: Recommendation engine for selecting top keywords for a client campaign



VEVE

• India
• Advertising Services
• 1 - 100 Employee

• Product Manager

  • Oct 2019 - Jun 2021

  Veve : A new start up of Affinity Group (Hostway Services) OEM based advertising product to deliver performance to advertisers using AI/ML statistical data modeling. Responsibilities • Lead product development, usability consulting and product management • Develop vision and Prioritise processes and activities • Build and follow a roadmap • Arrange product testing groups • Build Automated bidding logic for Tiles and Push product • Build Auto ranking in ad serving for Tiles Show less



Xaxis

• United States
• Advertising Services
• 700 & Above Employee

• Product Manager

  • Dec 2018 - Sep 2019

  • Manage execution of the products from feasibility analysis phase to Go-To-Market. • Holding In depth understanding of the programmatic landscape. • Evaluate offerings and capabilities of all supply and tech platform partners before integration to power the new product features. • Product auditing, to keep an eye on revenues/margins. • Design new product development Framework. • Incorporate and recommend other aspects of the agency business including audience planning and insights, marketplace and overall campaign strategy and execution. • Works with the client development team and agencies to map out the requirements landscape, benchmark against the industry and identify key product feature improvements or ideation around new products. • Works with the Campaign Management teams to understand their challenges/feedback around product set-ups and reporting. • Works with the APAC HQ and global teams to ensure the local and regional strategies are aligned and local needs are strongly represented at the regional level. • Works with CM and Ad Ops teams to ensure campaign activation is set up correctly and help define, document and formalize the activation process. • Works with Engagement Managers to ensure response to briefs are correct and are within the realms of product capabilities. • Works with analytics team to ensure robust metrics are supplied as a matter of course and help develop case study to develop the product position. Show less



Exponential

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Product Analyst

  • Aug 2015 - Dec 2018

  • Lead the Platform development for video advertising and works with both developers and business facing teams to implement new products. • Market Research: - Overseeing market research including opportunity analysis, competitive analysis, direct and indirect customer requirements gathering and analysis. Technical browser changes and updates which impacts ad-serving, IAB guidelines, Programmatic Exchange protocols, Creatives and video optimizations, Ad verification and Viewability. • Interview: - Before putting a product on the market, or to determine what upgrades can help increase sales of an already-developed offering. • Product Strategy: -Establishing overall strategy for delivering advertising products, gathering product evidence in the form of benchmarks, demos, case studies, and data performance. • Provides data driven solution using web logs and pattern analysis. • Rich Media Testing: - AB Testing, Performance Testing, Market and regional analysis. • Design structure for campaign reports and KPIs. • Introduction of new and weed out old products from market. • Works closely with third party vendors before integration their solutions in the system. • Liaising with the onshore Business team in US to drive sales needs and work closely with Engineering, sales and support teams to ensure revenue and customer satisfaction. • Product Prioritization, Requirement Analysis, Effort Estimates, Design, Development, Implementation & support and manage product releases through Agile/Scrum based framework. • Develop leading performance indicators, metrics and reports for business processes and plans. • Monitor overall product performance, strategic planning and documenting release to business teams. • Big Data (Apache HIVE Data Warehouse): pulling large custom decks for deep analysis on Bot Fraud Detection, Rich Media Support, Media Planning – Avails Calculation, Data Discovery and Custom Reporting. Show less



Freelance Researcher

• Research Services
• 1 - 100 Employee

• Internship Trainee

  • Jan 2015 - Aug 2015

  As a individual researcher on new telecom technologies 4G/LTE and IMS architecture . - Gained in depth knowledge on Session Initiation Protocol Testing. - Completed two major projects :-IMS Telephony Application Server (TAS),Soft Switch Gateway. - Worked on major IMS architecture nodes (P-CSCF, I-CSCF, S-CSCF, AS, HSS) and also having knowledge on end to end call flow including IMS Registration. - Experienced with different types of testing: Functional Testing and Regression Testing. - Experienced at all SDLC stages, Analysis, Design Documentation, Testing and Review. - Knowledge on SIP Protocol (RFC 3261), Knowledge on end to end call flow (Call hold, call forward, call parking, etc.) - Worked on other communication protocols as well like SDP,TCP,HTTP and have a good knowledge of client server communication. Show less



Apex Technology Group Inc.

• India
• Software Development
• 1 - 100 Employee

• Software Trainee

  • Jan 2013 - Dec 2013

  Internship of Six Months in and then continued at the same role from Apex TG India Pvt Ltd,Noida. (21st January 2013 to 30 Dec 2013) - Major Project Details: - Project Summary: FriendsWorld.co.in in ‘.Net’ Technology Friendworld.co.in an internet social network service designed to help users meet new friends and maintain existing relationships. The main goal of the service is to make your social life and that of your friends, more active and stimulating. Internship of Six Months in and then continued at the same role from Apex TG India Pvt Ltd,Noida. (21st January 2013 to 30 Dec 2013) - Major Project Details: - Project Summary: FriendsWorld.co.in in ‘.Net’ Technology Friendworld.co.in an internet social network service designed to help users meet new friends and maintain existing relationships. The main goal of the service is to make your social life and that of your friends, more active and stimulating.