Experience

Zydus Wellness
• India
• Food and Beverage Manufacturing
• 700 & Above Employee
• Regional Manager - East

  • Dec 2020 - Present


Hindustan Uniliver Limited

• Category Customer Marketing Manager - Standard Horlicks and Foods

  • Apr 2020 - Dec 2020

  Job Detail - • Spearheading Customer Marketing of Std Horlicks & Foods business in India through ideating & strategizing effective trade marketing campaigns & executing them across different platforms to gain competitive advantage •Managing INR 120 Cr trade & shopper marketing spends to effectively orchestrate trade, shopper marketing and consumer activation plans, distribution drives for Std. Horlicks portfolio (business size £255M) & Foods category across India • Designing, implementing, tracking and course correcting BTL action plans for the franchise & driving efficiency and effectiveness of budgetary spends, ensuring healthy ROI • Designing Shopper solutions based on trade and shopper insights to increase in-store brand saliency in General Trade • Conceptualizing GTM plans & Planning new product launches (BTL, visibility solutions and objectives for field teams) & collaborating with field teams to achieve the launch objectives. • Piloting trade activities for franchise in key geographies to accelerate reach and SAH Achievements - •Ideated the launch GTM of Shlx Pouch packs & orchestrated the biggest disruption in MFD segment by commoditizing the Shlx Brand; Reached out to 380K OLs; HH Consumption increases by 15%



GSK Consumer Healthcare India

• India
• Manufacturing
• 400 - 500 Employee

• Customer Marketing Manager - Std. Horlicks & Choc. Horlicks

  • Jul 2018 - Mar 2020

  Job Details - • Managing INR 150 Cr trade & shopper marketing spends to effectively orchestrate trade, shopper marketing and consumer activation plans, distribution drives for Std. Horlicks & Chocolate Horlicks portfolio (business size £285M) across India• Responsible for driving category secondary and primary top-line sales, promotion, distribution, stock weights and implementing visibility & shopper solutions in trade• Headed & conceptualized pro-active and tactical interventions to counter competition in the trade and thus driving franchise Internal topline, Market Share Wtd & Numeric distribution and stock weights• In charge of driving Innovation sales (£4 Million) across category by launching new products (NPIs) and preparing effective GTM plans by liaising with different stakeholders i.e Brand, CSL, Finance, Sales etc.Achievements - • Won Global Business Excellence Award GSK - 2019 Successfully orchestrating Active Horlicks launch in ‘Specialized Need Category’ HFD segment; Reached 400K OLs; Gained MS 2.7% in MFD category

• Area Business Manager

  • May 2016 - Jun 2018

  Job Details - • Delivering GSK Consumer Goods Business worth INR 300 Cr/ annum in the state of Jharkhand, India• Managing a team of 14 Sales Managers, 88+ Sales Representatives across Brands and Channels in the Zone• Highest Horlicks selling trade area in the Country with value contribution of more than 77%• Customer development for 50+ Direct Distributors and 300+ Sub-Ds through Rigorous Business processes • Leadership & Talent development of 250+ salesman, promoters, Merchandisers C&FA and admin staffs• 30% Increase in both direct & indirect coverage Distribution for the Zone in Q2 on Q3 2016• Developed the upcountry & rural business channels; Appointed channel partners, ran activation programs• Liaised with marketing, brand & sales strategy teams; Implemented GTM programs and visibility drivesAchievements:• Clocked CAGR 21% in Jharkhand making it the Fastest growing state, 2017 & 2018; Achieved Highest ever Standard Horlicks MS 71.4% & WtD – 97.4%• Have helped the East region to achieve 200M pound business for the first time in GSKCH history; won GSK Business Excellence Award for the same



Johnson & Johnson

• Law Practice
• 1 - 100 Employee

• Channel Development Manager

  • Jul 2014 - May 2016

  Job Details - • Leading efforts to establish, develop, and expand market share with new customers across different channels• Forecasting trends & developing analytics-based trade & shopper insights to feed into regional initiatives and activations & thus providing valuable inputs to different channel loyalty programs• In charge for the Middle India Channel (Rural Sales) & field team training initiatives at regional level thus providing leadership, guidance and customer product expertise to the sales team• Support the region in improving the retailing phasing, IME & ISE analytics and other regional priorities• Responsible for driving below-the-line priorities to achieve regional retailing/ sales plans in CP categories• Assists FLM’s and led specific sales events or projects to improve sales performance in the overall region

• Young Business Leadership Program

  • May 2014 - Mar 2015

  Marketing Stint - Johnson's Baby:• Integrated Johnson’s signature campaign of “Share the Language of Love” with the newly evolved Johnson’s Baby philosophy of “So Much More”; Explored ideas for organic synergy of SLOL with SMM philosophy• Consumer connects with millennial moms to understand their perception about Social responsibility attributesSales Stint - Greater Maharastra• Spearheaded team of 12 sales personnel & total 21 people; Administered a business of 36 Lacs• Revitalized sales execution plans to improve compliance of In-Market Excellence in GT retailsRural Stint - West Region• Developed the roadmap of West MI expansion strategy; Devised frame-work to identify business influencers• Suggested customized rural distribution strategy to maximize the business amount out of each route serviced



Tata Motors

• India
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Assistant Manager

  • Sep 2010 - May 2012

  1. Spearheaded maintenance team of 12 supervisors & total 42 people; Resolved 160 breakdowns/month2. Coordinated Preventive & Predictive maintenance; Improved OLE of Prima line; 93.4% to 97.2%3. Co-leader, electrical group(14 people); Set up a foolproof process of electrical assembly, Prima 4028.S4. Member, Self-directed team; Implemented Kanban in engine assy line; Productivity increased 12%5. Spearheaded Zero Accident Plan group; Worked with Du-Pont Consultant; Accidents reduced 46%6. Co-leader, Kaizen team(16 people); Revamped frame assembly process; Productivity increased 67%7. Devised Prima electrical rectification flowchart; Reduced average rectification time by 32%8. Conceptualized & implemented electrical safety (LOTO) measures for safe operational work9. Led the CFT team (26 personnel) & Implemented SAP-PM module for World Truck Prima factory

• Graduate Engineering Trainee

  • Aug 2009 - Aug 2010